The Importance of Product Description: 9 Statistics & Facts
Product descriptions play a huge role in grabbing customer interest and boosting sales. A good description can make or break a shopper’s experience.
But just how important are product descriptions for online businesses?
With that in mind, we’ll dive into nine key stats and facts that show why nailing your product descriptions is essential.
The Importance of Product Description: Key Numbers
- 87% of online shoppers consider product descriptions to be crucial when making a buying decision.
- 64% of consumers had returned an online purchase due to an inaccurate product description.
Well-written and accurate product descriptions can boost conversion rates by up to 78%.
- 76% of consumers seek product descriptions when viewing products online, followed by reviews and images.
- 30% of shoppers abandon carts due to poor product descriptions.
Sources: (Linkedin, Salsify, Loop Returns, Conversioner, Retaildive)
Poor Product Descriptions Statistics
Poor product descriptions can really hurt sales and customer loyalty. They often drive people away and lead to abandoned carts and high return rates. Check out these key stats that show why having good product descriptions is so important:
- Around 70% of people leave a product page when the product description is poor or incomplete.
- 53% of online shoppers give up on buying if they can't get a quick question answered.
30% of shoppers abandon carts due to poor product descriptions.
- 25% of shoppers in the clothing and apparel category return items because of poor product descriptions, making it the highest return rate.
- 10% of e-commerce websites have product descriptions that don't meet user needs.
- Only 13% of consumers would still buy from a brand even if they received inaccurate product information.
Sources: (Linkedin, Forrester, Retaildive, Shopify)
Product Descriptions and Purchase Decisions
Knowing what influences online shopping is key, and product descriptions are a big deal. Most shoppers check out descriptions first and rely on them heavily when deciding to buy. Here are some key stats:
- 76% of people look for product descriptions first when checking out stuff online, with reviews and images coming next.
- For 87% of online shoppers, product descriptions are a key part of their buying decision.
- 1 of the top 3 influences on customer purchase decisions is having detailed product descriptions.
Sources: (Conversioner, Salsify, Streamoid)
