Ibotta Statistics: Revenue, User Numbers (Latest Data)

Ibotta, the popular mobile app known for its shopping rewards, is making waves in the industry. With 50 million users and rewards available for shopping at over 1,500 top brands, it’s become a go-to for many.

In the past seven years, Ibotta has given back a staggering $1.8 billion to its users. Financially, they’re doing great too, with an annual revenue of $320.04 million in 2023.

Let’s dive into some key stats to better understand Ibotta’s user base and success better. 🛍️📲💰

Ibotta Statistics: The Key Data

There are currently 50 million users on Ibotta.
Over 200 million consumers have engaged with Ibotta.
Ibotta reaches 91% of US households.
Ibotta users conduct 25-30 sessions/month
In 2023, Ibotta had annual revenue of $320.04 million with 51.89% growth.
$2500+ in daily savings for shoppers.
Ibotta has paid over $1.8 billion to users in the last seven years
The average ibotta user opens the app 7 times per week.

Sources: (Ibotta, Stock Analysis)

Ibotta And Brand Statistics

Check out how Ibotta is shaking things up for consumer packaged goods brands. Brands using Ibotta are seeing more new customers and a big boost in sales. Here are the key stats showing Ibotta’s awesome impact:

More than 2,400 consumer packaged-goods brands were using Ibotta.
Brands using the network experience a 42% rate of new-to-brand conversions.
There is a 41% lift in incremental units sold for brands leveraging the network.

Sources: (Ibotta)

Ibotta User Demographics

Here’s a quick look at who’s using Ibotta. Most users are women, especially those aged 25 to 54. Women also make up the majority of top savers on the app:

Ibotta has 72.38% female users and 27.61% male users.
56% of their users are between the ages of 25 and 54, while only 44% are under the age of 25.
70% of the top Ibotta savers were women.

Sources: (SimilarWeb, RetailDive)

Final Words

Ibotta has really made a name for itself as a top shopping rewards app, giving users major financial perks and showing impressive growth. It’s super popular, with tons of people using it and brands seeing big boosts in sales and new customers thanks to it.

Whether you’re saving money or a brand looking to reach more customers, Ibotta is a game-changer. It’s clear that it’s making a big impact in the shopping world.