Ibotta, the mobile app renowned for rewarding its users, is leaving a significant mark in the shopping rewards landscape. With a user base of 50 million, the platform offers perks for shopping at over 1,500 top brands. 

Over the past seven years, this commitment to rewards has culminated in Ibotta distributing an impressive $1.5 billion back to its users. On the financial side, the company boasts a commendable annual revenue of $170.3 million

Let us take a look at some of the key Ibotta statistics to get a better understanding of their user base and overall success. 🛍️📲💰.

Ibotta Statistics: The Key Data

  • There are currently 50 million users on Ibotta. 
  • Ibotta’s estimated annual revenue is currently $170.3M per year.
  • Ibotta has 72.38% female users and 27.61% male users.
  • Ibotta has paid over $1.5 billion to users in the last seven years
  • The average ibotta user opens the app 7 times per week
  • 56% of their users are between the ages of 25 and 54, while only 44% are under the age of 25.

User Demographics

Ibotta’s audience is overwhelmingly female (57.86%) versus male (42.14%). This gender divide is fairly typical for apps like this, as women are more likely than men to use apps for shopping and other activities. 

Furthermore, Ibotta’s demographic is slightly older – 56% of their users are between the ages of 25 and 54, while only 44% are under the age of 25. This indicates that the app is aimed at an older demographic with more disposable income and purchasing power.

Downloads & Engagement

Ibotta has over 50 million downloads to date, with 3 million active monthly users across all platforms (iOS, Android, and desktop). 

Additionally, the average user opens up their app 7 times per week on average – an impressive number given how many competing apps there are on the market today.

Ibotta has clearly done something right in terms of engaging its users and keeping them returning for more.

Rewards & Cashback

Ibotta provides cashback rewards of 5-10% on purchases made through its partnered brands. Produce is the most popular product purchased through Ibotta (18%), followed by packaged food (12%), health and beauty items (11%), household items (7%), and alcohol (6%). 

This demonstrates that the majority of people use Ibotta primarily for grocery shopping rather than for luxury goods or services such as restaurants or entertainment venues. 

Final Words

Ibotta is an extremely popular mobile app that has rewarded over 40 million users with over $860 million in cash since its inception in 2012. 

It has a diverse user base with high engagement levels (3 million active monthly users who open the app an average of 7 times per week) and offers cashback rewards on purchases made through partnered brands such as produce, packaged foods, health & beauty products, household items, and alcohol. 

With such impressive statistics, it is no surprise that so many people rely on the Ibotta app for their daily shopping needs.