As of 2023, there are approximately 2.64 billion people who shop online worldwide, according to a report by eMarketer and Oberlo. That is approximately 33.4% of people who shop online globally. 

This means that one out of every three people is an online shopper. The number of online shoppers has been growing over the past few years, with an increase of 50 million digital buyers from 2021 to 2023, representing an average 25 million increase in online shoppers per year. 

The number of people who shop online is anticipated to keep growing, with the number reaching 2.71 billion in 2024 and 2.77 billion in the years that will follow, which is 2025. 

How many online shoppers are there in the US?

According to data reported on Tidio, roughly 80% of US shoppers shop online, with approximately 268 million buyers, and that number will reach 291.2 by 2025, according to data from Statista. 

Which country has the most online shoppers?

The country with the most online shoppers is China, according to Easyship. As the world’s largest eCommerce market, China generates $672 billion in annual online sales. 

The nation’s retail sales have expanded rapidly, with an above-average global growth rate of 27.3%. China’s total eCommerce sales growth in 2019 surpassed that of Europe and the US combined, accounting for more than 20% of the world’s total online retail sales. 

Furthermore, Insider Intelligence reports that 46.3% of China’s retail sales occurred online in 2022, leading in terms of the percentage of retail sales taking place online.

Who are the biggest online consumers?

According to Kinsta, the biggest online consumers are Millennials and Gen Xers, with 67% and 56% of them, respectively, preferring to shop online. On a national scale, Easyship data identifies China as the leading eCommerce market. 

Further, Statista indicates that the United States and the United Kingdom also have significant online consumer bases, with 36% and 32% of retail sales taking place online, respectively. According to Tidio, more than 2.14 billion people worldwide will be doing their shopping online in 2022.

What is the most sold item in the world?

Bluecart and Famuse indicate that the biggest online consumers are primarily engaged with the clothing and fashion industries. This includes purchases of women’s and men’s outfits, children’s clothing, shoes, accessories, and more. 

The fashion industry ranks as the top-selling industry globally, fueled by constant demand for clothing due to factors like growth, changing personal styles, and familial needs. 

Categories such as athleisure, jeans, denim jackets, and sneakers are among the best-selling within this industry. While other items like electronic accessories and beauty products are also popular online, clothing and fashion remain the most popular globally.