Gen X, often positioned between baby boomers and millennials, has its unique presence in the digital retail sphere. With a commendable purchasing power of $357 billion, they’re far from being sideline spectators. 

A notable 43% of Gen X consumers choose to shop online, and in just the past three months, 40% have stumbled upon new products through online searches

Let me share the most crucial Gen X online shopping habits and statistics you should be aware of right away. 🔍📊

Gen X Online Shopping Habits: The Key Data

  • Gen X has a total purchasing power of $357 billion.
  • 43% of Gen X consumers shop online.
  • 51% of Gen Xers have purchased an item through social media.
  • Roughly, 66% of Gen Xers say they use their mobile phones most for online shopping.
  • 40% of Gen X consumers discovered new products through online searches in the last three months.
  • Gen Xers make nearly 19 online purchases per year on average.
  • 22% of Generation X shoppers purchase groceries online.
  • 53% of Gen Xers prefer big-box retailers such as Amazon.
  • 29% of Gen Xers buy beauty and electronics online.
  • On average, Gen Xers spend 37.4 hours per month online.

Sources: (Hubspot, Fisglobal, MarketingCharts, EMarketer,    )

27% Gen Xers Pivot Online; Overwhelming 73% Still Favor In-Store Shopping

Important takeaway:

1. Brick-and-mortar retail strategy remains crucial.Majority of Gen Xers (73%) still prefer shopping in physical stores.
2. E-commerce initiatives should be tailored for Gen X.A significant portion (27%) of Gen X prefers online purchases.
3. Gen X in-store experience needs enhancement.Given their preference for in-store shopping, better experiences could solidify loyalty.
4. Omnichannel strategy is essential.Diverse preferences suggest the need for an integrated retail approach.

Source: Hubspot

Social Media Shopping Climbs: 51% of Gen Xers Now Buying Online

Important takeaway:

Gen Xers engage in social commerceOver half of this demographic has utilized social media platforms for purchasing goods.
Invest in social media presenceA strong and strategic social media presence could potentially capture a significant share of this market.
Social media platforms can drive salesSocial media isn’t just for interaction; it also serves as a powerful sales channel for Gen Xers.

This statistic demonstrates that a considerable portion of Gen Xers have engaged in social commerce. Hence, brands targeting this demographic should invest in a robust social media presence and optimize their strategies to convert social interactions into sales.

Source: Fisglobal

66% Gen Xers Lean on Mobile Phones for Online Purchases

Important takeaway:

Gen Xers prefer mobile shoppingOver two-thirds indicate a clear inclination for using mobile devices for their online purchases.
Prioritize mobile optimizationEnsuring smooth mobile shopping experiences would engage and retain a significant majority of this demographic.
Leverage mobile marketing strategiesGiven Gen Xers’ mobile usage, effective mobile ads could greatly increase reach and engagement.

The statistic suggests a pivotal role of mobile phones in shaping the shopping behaviors of Gen Xers. Retailers should prioritize mobile optimization and leverage mobile marketing strategies to maximize reach and consumer engagement.

Source: Hubspot

Gen X Flexes Economic Muscle: Wields $357 Billion Annual Purchasing Power

Important takeaway:

Gen Xers wield significant economic powerThe combined annual purchasing power of this demographic is immense.
Important market segmentTheir purchasing power makes Gen Xers a crucial target audience for businesses.
Need for targeted strategiesEffective marketing and sales strategies need to be designed to capture a portion of this expenditure.

The statistic underscores the enormous annual purchasing power of Gen X, making them an extremely valuable demographic for businesses. Companies should craft precise strategies to appeal to and capture a portion of this considerable market segment.

Source: MarketingCharts

86% Gen Xers Willing to Switch Brands for Coupons, Discounts

Important takeaway:

Gen Xers are price-sensitiveA vast majority would switch brands for a discount, indicating a strong focus on value-for-money.
Coupons are an effective toolAs a marketing strategy, coupons could significantly influence Gen Xers’ brand choices.
Brand loyalty is flexibleThe high percentage of brand switching implies that Gen Xers’ brand loyalty may be swayed by better deals.

The statistic demonstrates a strong price sensitivity among Gen Xers, with a large majority open to trying new brands if offered a coupon or discount. Brands should employ discount-driven strategies to attract this demographic and consider the fluidity of their brand loyalty.

Source: EMarketer

53% Gen Xers Loyal to Big-Box Retailers, Amazon Emerges as Favorite

53% of Gen Xers favor big-box retailers like Amazon

Important takeaway:

Gen Xers prefer large retailersA majority of this demographic is drawn to the vast product range and convenience offered by big-box retailers.
Need to match big-box offeringsCompeting businesses must strive to match the convenience and product range of large retailers to retain Gen Xers’ interest.
Opportunities for partnershipSmaller brands could benefit from partnerships or selling through these big-box retailers.

The statistic indicates a significant preference among Gen Xers for shopping from big-box retailers, attracted by the convenience and wide product selection. Smaller retailers must either emulate these attributes or consider partnerships with these large platforms to appeal to this demographic.

Source: Hubspot