Email marketing is a valuable tool for businesses looking to increase their reach and connect with customers. As a digital marketing strategy, it allows companies to send targeted content directly to their subscribers’ inboxes.

Today, I will provide some key email marketing statistics, including usage, automation, personalization, video, ROI, and much more. With the right strategy and understanding of email marketing statistics, businesses can effectively reach their audience and drive conversions.

Email Marketing Statistics: Key Findings

  1. Email generates $42 for every $1 spent
  2. 89% of marketers use email as the primary channel for generating leads
  3. 64% of small businesses use email marketing to reach customers
  4. 81% of B2B marketers say their most used form of content marketing is email newsletters.
  5. 80% of customers are likely to purchase from a brand that provides personalized experiences.
  6. Emails with personalized subject lines generate 50% higher open rates.
  7. 4 billion people use email daily.
  8. Email is 40 times more effective when it comes to acquiring real customers.
  9. Email marketing is mostly used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%).

Source: (Litmus, Mailigen, Campaign Monitor, Content Marketing Institute, Epsilon, Markettailor, Statista, McKinsey & Co study, Content Marketing Institute.)

Email Marketing Usage Statistics

  • 89% of marketers use email as their primary channel for generating leads.
  • 96% of people check their email inbox every day
  • 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention.

Significance of the Data: (1-Very High, 2-High, 3-Very High.)

Mentioned By: Malligen, Snov, Web FX, LinkedIn, Luisa Zhou, 99 Firms, Right Inbox, Oberlo, Emarsys, Selzy, Shopify, Hubspot, Mailer Cloud and more.

Data suggestJustification
High reliance on email for lead generationEmail marketing remains a central part of the marketing strategy, being a direct line to potential customers.
Daily email usage is a standard routineAn email marketing campaign can potentially reach almost the entire customer base on a daily basis.
Email is crucial for customer acquisitionFor small businesses, email marketing plays a major role in drawing in new customers, proving its effectiveness.
Strong preference for email in customer retentionEmail is a key tool for maintaining customer relationships, due to its consistent reach and personalization potential.
Email marketing is a versatile channelIt caters to various business needs, such as lead generation, customer acquisition, and retention.
A majority of businesses prioritize emailThis underlines the significance of adopting advanced email marketing strategies to stay competitive.

Email Marketing Automation Statistics

  • 55% of marketers use automation for email marketing
  • 50% of SMBs use email automation software for their drip campaigns
  • 47% of marketers claim that email automation is worth it

Significance of the Data: (1-Very High, 2-High, 3-Medium.)

Mentioned By: Colorlib, Startup Bonsai, Finances Online, Moosend, Rank Tracker, Review 42, Email Monday, Neil Patel, Wp Beginner, Wp Forms, Hubspot, Market Splash, Snov, Optin Monster and more.

Data SuggestJustification
Significant embrace of automation in email marketingOver half of all marketers utilize automation tools, underscoring its pivotal role in streamlining operations
Growing adoption of automation in small and medium businesses (SMBs)Half of SMBs have integrated automation software into their drip campaigns, highlighting its expanding applicability
The perceived value of email automation is highNearly half of marketers believe in the effectiveness of email automation, reinforcing its strategic worth
Marketing automation is a mainstream trendThe widespread adoption across different scales of businesses suggests a transition towards automation
Automation aids in resource managementUtilization by SMBs indicates that automation allows more efficient use of limited resources
Email marketing remains a top priorityThe common use of automation for email suggests email marketing’s sustained relevance

Personalized Email Marketing Statistics

  • 58% of revenue is generated from segmented and personalized emails.
  • 80% of customers are likely to purchase from a brand that provides personalized experiences
  • Emails with personalized subject lines generate 50% higher open rates

Significance of the Data: (1-Very High, 2-Very High, 3-High.)

Mentioned By: Snov, Email Mastery, Campaign Monitor, Spear Growth, Send Pulse, Optin Monster, Sonary, Destination CRM, Epsilon, Shop Circle, Mckinsey, Business Wire, Market Tailor, Marketing Dive, Pr Newswire, Zippia, Klenty, Notify Visitors and more.

Data SuggestJustification
Personalized emails drive sales58% of revenue from targeted, personal communication highlights their criticality in the marketing funnel
Personalized experiences fuel loyaltyWith 80% customers favouring personalized brands, it underscores tailored engagement for customer retention
Personalized subject lines boost engagementHalf higher open rates signify the necessity of personalization in grabbing immediate customer attention
Segmentation is a powerful toolGiven the significant revenue from segmented emails, segmentation strategies are crucial for targeted marketing
Personalization is a customer expectationHigh purchase likelihood from personalized experiences implies it is now a basic customer expectation
Subject line personalization is key for outreachThe stark rise in open rates suggests personalized subject lines are vital for effective email marketing

Video Email Marketing Statistics

  • 54% of email subscribers prefer emails with videos.
  • Almost 90% of online marketing professionals use video in their marketing campaigns.
  • Videos increase e-mail open rates by 19%.

Significance of the Data: (1-Very High, 2-Very High, 3-High.)

Mentioned By: Luisa Zhou, Snov, Hubspot, Campaign Monitor, Wp Forms, Linkedin, Oberlo, In Video, The Social Shepherd, Forbes, Zelios Agency, Web Dew, Client Tether, Covideo, Spiralytics and more.

Data SuggestJustification
Preference for video emails54% of subscribers prefer video-rich emails, enhancing engagement and interaction.
Ubiquity of video in marketingA vast majority (90%) of marketers employ video, indicating its crucial role in strategies.
Boost in email open ratesIncluding videos can improve email open rates significantly, promoting reach and visibility.
Demand for video contentThe high preference for video emails indicates an overall demand for more video content.
Video as a marketing standardThe widespread use of video in campaigns suggests it is a fundamental marketing tool.
Video-driven email effectivenessVideos in emails drive better engagement metrics, making them highly effective.

Email Marketing Vs Social Media Statistics

  • Email marketing generates $36 for every $1 spent, while social media generates $2.80 for every $1 spent.
  • Email marketing is up to 40 times more effective than social media
  • The purchasing rate is 3 times faster with email marketing than social media marketing.

Significance of the Data: (1-Very High, 2-Very High, 3-High.)

Mentioned By: Agency Analytics, Constant Contact, Medium, Litmus, Olo, Be Funky, Linkedin, Developer Media, Bigfoot Digital, Mckinsey, Optin Monster, Wp Manage Ninja, Get We Mail, Trans Funnel, Unlayer, Word Stream and more.

Data SuggestJustification
Email marketing holds significant economic advantagesSuperior ROI indicates efficient resource allocation.
Social media’s ROI is comparatively lowerLow returns can signal inefficiency or saturation.
Email marketing boasts superior effectivenessHigh effectiveness denotes greater engagement levels.
Social media shows diminished effectivenessLower efficacy may point to attention fragmentation.
Email marketing quickens purchase rateRapid conversion rates enhance revenue growth.
Social media marketing slows purchase rateSlower conversion rates may impact revenue trajectory.

Email Marketing Effectiveness Statistics 

  • 60% of consumers have made a purchase after receiving a marketing email.
  • Email marketing has an ROI of 4,200%.
  • 78% of marketers have seen an increase in email engagement over the last 12 months.

Significance of the Data: (1-Very High, 2-Very High, 3-High.)

Mentioned By: Small Biz Trends, LinkedIn, Constant Contact, DSIM, Buffer, HubSpot, 99 Firms, Optin Monster, Luisa Zhou, Snov, Mail Monitor, Oberlo, Maropost, MarTech Alliance, Swift ERM and more.

Data suggestJustification
Email marketing is vitalWith 60% of consumers purchasing after email marketing, this method holds significant buying influence.
High ROI from email marketingEmail marketing’s 4,200% ROI indicates its cost-effectiveness and high profitability.
Email engagement is risingWith a 78% increase in email engagement, customer interaction is trending upwards.
Email personalization is importantThe rise in email engagement suggests personalized content might be responsible for this trend.
Conversion optimization through emailsGiven the high purchasing rate post-email, conversion optimization strategies should include emails.
Tracking email effectiveness is crucialThe enormous ROI signals the need for detailed tracking and analysis of email campaigns.

Email Marketing ROI Statistics 

  • Email marketing has an ROI of 4,200%
  • Email marketing generates $36 for every $1 spent
  • 30% of marketers cite email marketing as having the highest email marketing ROI.

Significance of the Data: (1-Very High, 2-Very High, 3-High.)

Mentioned By: Luisa Zhou, Snov, Hubspot, Mail Monitor, Oberlo, Website Builder Expert, Constant Contact, Litmus, Medium, Right Inbox, Campaign Monitor, Optin Monster, Econsultancy, Backlinko and more.

Data SuggestJustification
Prioritizing Email MarketingHigh ROI indicates profitability and efficiency.
Reallocating Budget Towards Email Marketing$36 returns per $1 spent signifies lucrative investment.
Harnessing Email Marketing for Higher ReturnsMarketers recognize its superior ROI, indicating proven success.
Developing Expertise in Email MarketingThe remarkable ROI suggests a need for specialized skills.
Tailoring Content for Email MarketingHigh returns suggest a responsive audience, necessitating customized content.
Incorporating Feedback Mechanisms in EmailsEnsuring continued high ROI through constant improvement from feedback.

B2B Email Marketing Statistics

  • 81% of B2B marketers say their most used form of content marketing is email newsletters
  • The average email open rate for B2Bs is 15.1%
  • 59% of B2B marketers consider email marketing as their top revenue-generating channel.

Significance of the Data: (1-Very High, 2-High, 3-Very High.)

Mentioned By: Hubspot, Snov, Oberlo, Luisa Zhou, Martech Alliance, Optin Monster, Get We Mail, Swift Erm, Influencer Marketing Hub, Campaign Monitor, Clickback, Enginemailer, Aweber, Linkedin, Demand Sage and more.

Data SuggestJustification
Importance of Email MarketingA large portion of B2B marketers heavily rely on email newsletters for content marketing.
Need for Improved Open RatesB2B email open rates are relatively low, indicating room for improvement.
Email as a Primary Revenue GeneratorEmail marketing is viewed as the top revenue source by many B2B marketers.
Necessity of Engaging ContentWith a 15.1% open rate, compelling content is necessary to stand out in crowded inboxes.
Constant Monitoring & OptimizationThe low open rate suggests continuous performance tracking and optimization is vital.
Email Personalization is KeyTo enhance open rates and ROI, personalization in emails may be critical.

Ecommerce Email Marketing Statistics

  • The ROI on email marketing in the eCommerce industry is $45 per $1 spent.
  • Email marketing campaigns account for 9% of the total traffic on eCommerce websites.
  • In 2022, the average open rate was 19.66%.

Significance of the Data: (1-Very High, 2-High, 3-Medium.)

Mentioned By: Statista, Litmus, Notify Visitors, Converted, Optin Monster, Soocial, Constant Contact, Seo With David, Omnisend, Hubspot, Search Engine Journal, Engage Bay, Get Response, Snov, Literal Humans, Martech, Warmup Inbox and more.

Data SuggestJustification
Email marketing has a high ROI in eCommerce.Investing more in email marketing can significantly improve profitability.
Email marketing campaigns are a substantial traffic source.This can increase the website’s visibility and potentially increase sales.
The open rate for emails is substantial.Even if not high, it’s worth continuing due to the significant ROI.
There’s a need to optimize email campaigns.Considering the high ROI, increased engagement could drive even higher returns.
Not all sent emails are opened.Strategy should focus on improving subject lines or timing for higher open rates.
Conversion optimization is crucial.With a significant ROI, every percentage increase in conversions can drastically boost profits.

Email Newsletter Statistics

  • There are currently 4 billion daily email users.
  • The average email open rate was 21.5%

Significance of the Data: (1-Very High, 2-High.)

Mentioned By: Oberlo, Statista, 99 Firms, Finances Online, Hubspot, Woosuite, Right Inbox, Campaign Monitor, Mailchimp, Influencer Marketing Hub, Meetanshi, Agency Analytics, Emailable, Indeed and more.

Data SuggestJustification
High Potential Reach via EmailEmail’s broad user base allows expansive audience reach.
Poor Average Email EngagementOnly a small fraction of emails are actually opened.
Need for Highly Targeted EmailsHigh volumes necessitate targeted, relevant content.
Importance of Email Subject LinesSubject lines can significantly impact open rates.
Value in Frequency of EmailsRegular contact helps maintain customer relationships.
The significance of AB TestingTo optimize email effectiveness, test different strategies.

Nonprofit Email Marketing Statistics

  • 69% of nonprofits worldwide regularly publish an email newsletter
  • MailChimp found that the average open rate for nonprofit email marketing is 25.96%.
  • 68% of nonprofits send email fundraising appeals quarterly.

Significance of the Data: (1-High, 2-Very High, 3-Medium.)

Mentioned By: Nonprofit Tech For Good, The Museum Creative, Non Profit Tech, Linkedin, Amazon Aws, Mailchimp, Ironpaper, Dashthis, Uplers, Non Profit Source, Double The Donation, Campaign Monitor and more.

Data SuggestJustification
Crucial role of email newsletters in nonprofit sectorMajority of nonprofits employ email newsletters, asserting the need for excellent copywriting and design skills
Importance of email open ratesWith an average open rate of 25.96%, crafting compelling email subjects and preview texts is pivotal
Regular email-based fundraising appealsMore than half nonprofits send quarterly fundraising emails, highlighting the value of persuasive writing for donation solicitation
Need for strategic email frequencyWith frequent email newsletters and appeals, there’s a need for careful planning to prevent over-saturation or fatigue
Inherent potential in targeted fundraising appealsHigh reliance on email fundraising appeals suggests importance of targeting based on donor preferences
Necessity of monitoring and improving open ratesGiven the average open rate, continual improvement in email marketing performance is essential for outreach effectiveness

B2C Email Marketing Statistics

  • 87% of B2C marketers leverage automation as part of their email marketing strategy.
  • 50% of people buy from marketing emails at least once per month.
  • 59% of respondents say marketing emails influence their purchase decisions
  • The average open rate for B2C emails is 19.7%.

More Resources:

Significance of the Data: (1-Very High, 2-High, 3-Very High, 4-Medium.)

Mentioned By: Bigblue, Hubspot, Right Inbox, Linkedin, Content Marketing Institute, Market Splash, Kinsta, Luisa Zhou, Snov, Oberlo, Live Your Message, Statista, Optin Monster, Teleos Marketing, Sopro, Neal Schaffer, Campaign Monitor, Enginemailer and more.

Data SuggestJustification
Automation is key in email marketingThe majority of B2C marketers are incorporating automation into their email strategies
Email marketing drives frequent purchasingWith half of people buying from marketing emails monthly, it’s a critical channel for sales
Marketing emails have substantial persuasive powerEmails significantly sway consumers’ buying decisions, underlining their potency in influencing consumers
Low open rates require attentionDespite high usage, average B2C email open rates remain below 20%, necessitating strategies to enhance engagement
Content relevancy can enhance open ratesLow open rates may indicate the need for more personalized, engaging content to increase consumer interest
Focusing on customer segmentation could increase salesSegmentation and personalized emails could increase the percentage of people making purchases from marketing emails