30+ Email Marketing Statistics: Facts & Numbers For 2023

Email marketing is a valuable tool for businesses looking to increase their reach and connect with customers. As a digital marketing strategy, it allows companies to send targeted content directly to their subscribers’ inboxes.

Today, I will provide some key email marketing statistics, including usage, automation, personalization, video, ROI, and much more. With the right strategy and understanding of email marketing statistics, businesses can effectively reach their audience and drive conversions.

Email Marketing Statistics: Key Findings

Email generates $42 for every $1 spent
89% of marketers use email as the primary channel for generating leads
64% of small businesses use email marketing to reach customers
81% of B2B marketers say their most used form of content marketing is email newsletters.
80% of customers are likely to purchase from a brand that provides personalized experiences.
Emails with personalized subject lines generate 50% higher open rates.
4 billion people use email daily.
Email is 40 times more effective when it comes to acquiring real customers.
Email marketing is mostly used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%).

Source: (Litmus, Mailigen, Campaign Monitor, Content Marketing Institute, Epsilon, Markettailor, Statista, McKinsey & Co study, Content Marketing Institute.)

Email Marketing Effectiveness Statistics: Key Findings

Email is 40X more effective than social media for acquiring customers.
59% of marketers believe email is more effective than PPC and paid social media at generating leads.
Customers who receive email offers spend 138% more than those who don’t.
For every $1 spent on email, $42 is generated, 4200% ROI.
29% of marketers rate email marketing as the most effective marketing channel.
60% of consumers bought after receiving a marketing email.
81% of small businesses use email to acquire customers.
Over the past year, 78% of marketers have seen email engagement rise.
95% of marketers say email marketing helped them achieve their business goals.
85% of people receive email.

Source: (Sopro, Financial Post, Optin Monster, HubSpot, McKinsey Insights, Optin Monster.)

Email Marketing Usage Statistics

89% of marketers use email as their primary channel for generating leads.
96% of people check their email inbox every day
81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention.

Significance of the Data: (1-Very High, 2-High, 3-Very High.)

Mentioned By: Malligen, Snov, Web FX, LinkedIn, Luisa Zhou, 99 Firms, Right Inbox, Oberlo, Emarsys, Selzy, Shopify, Hubspot, Mailer Cloud and more.

Email Marketing VS Social Media Statistics: Key Figures

ROI: Email marketing yields $36 for every $1 spent, compared to $2.80 for social media.
Email marketing has a 50-100 times higher click rate than social media.
72% of consumers prefer email for company-branded content, while 17% prefer social media.
Email marketing is 40 times more effective than Facebook and Twitter at customer acquisition.
Email marketing has 40–45% open rates, higher than social media.
Email marketing is the most effective channel for 47% of marketers, followed by social media (39%).

Source: (Agency Analytics, Mail Optin, trellis, McKinsey Insights, Mailmunch, The wise marketer.)

Email Marketing Automation Statistics

55% of marketers use automation for email marketing
50% of SMBs use email automation software for their drip campaigns
47% of marketers claim that email automation is worth it

Significance of the Data: (1-Very High, 2-High, 3-Medium.)

Mentioned By: Colorlib, Startup Bonsai, Finances Online, Moosend, Rank Tracker, Review 42, Email Monday, Neil Patel, Wp Beginner, Wp Forms, Hubspot, Market Splash, Snov, Optin Monster and more.

Personalized Email Marketing Statistics

58% of revenue is generated from segmented and personalized emails.
80% of customers are likely to purchase from a brand that provides personalized experiences
Emails with personalized subject lines generate 50% higher open rates

Significance of the Data: (1-Very High, 2-Very High, 3-High.)

Mentioned By: Snov, Email Mastery, Campaign Monitor, Spear Growth, Send Pulse, Optin Monster, Sonary, Destination CRM, Epsilon, Shop Circle, Mckinsey, Business Wire, Market Tailor, Marketing Dive, Pr Newswire, Zippia, Klenty, Notify Visitors and more.

Video Email Marketing Statistics

54% of email subscribers prefer emails with videos.
Almost 90% of online marketing professionals use video in their marketing campaigns.
Videos increase e-mail open rates by 19%.

Significance of the Data: (1-Very High, 2-Very High, 3-High.)

Mentioned By: Luisa Zhou, Snov, Hubspot, Campaign Monitor, Wp Forms, Linkedin, Oberlo, In Video, The Social Shepherd, Forbes, Zelios Agency, Web Dew, Client Tether, Covideo, Spiralytics and more.

Email Marketing Vs Social Media Statistics

Email marketing generates $36 for every $1 spent, while social media generates $2.80 for every $1 spent.
Email marketing is up to 40 times more effective than social media
The purchasing rate is 3 times faster with email marketing than social media marketing.

Email Marketing Effectiveness Statistics

60% of consumers have made a purchase after receiving a marketing email.
Email marketing has an ROI of 4,200%.
78% of marketers have seen an increase in email engagement over the last 12 months.

Significance of the Data: (1-Very High, 2-Very High, 3-High.)

Email Marketing ROI Statistics

Email marketing has an ROI of 4,200%
Email marketing generates $36 for every $1 spent
30% of marketers cite email marketing as having the highest email marketing ROI.

Significance of the Data: (1-Very High, 2-Very High, 3-High.)

B2B Email Marketing Statistics

81% of B2B marketers say their most used form of content marketing is email newsletters
The average email open rate for B2Bs is 15.1%
59% of B2B marketers consider email marketing as their top revenue-generating channel.

Significance of the Data: (1-Very High, 2-High, 3-Very High.)

Ecommerce Email Marketing Statistics

The ROI on email marketing in the eCommerce industry is $45 per $1 spent.
Email marketing campaigns account for 9% of the total traffic on eCommerce websites.
In 2022, the average open rate was 19.66%.

Significance of the Data: (1-Very High, 2-High, 3-Medium.)

Email Newsletter Statistics

There are currently 4 billion daily email users.
The average email open rate was 21.5%

Significance of the Data: (1-Very High, 2-High.)

Nonprofit Email Marketing Statistics

69% of nonprofits worldwide regularly publish an email newsletter
MailChimp found that the average open rate for nonprofit email marketing is 25.96%.
68% of nonprofits send email fundraising appeals quarterly.

Significance of the Data: (1-High, 2-Very High, 3-Medium.)

B2C Email Marketing Statistics

87% of B2C marketers leverage automation as part of their email marketing strategy.
50% of people buy from marketing emails at least once per month.
59% of respondents say marketing emails influence their purchase decisions
The average open rate for B2C emails is 19.7%.

Significance of the Data: (1-Very High, 2-High, 3-Very High, 4-Medium.)

B2B Email Marketing Statistics

93% of B2B marketers distribute content via email.
81% of B2B marketers say their most used form of content marketing is email newsletters.
79% of B2B marketers find email to be the most successful channel for content distribution.
64% of B2B marketers say their email marketing strategy was effective for meeting business goals in 2021.
The average email open rate for B2Bs is 15.1%.
B2B marketing emails have a 23% higher click-to-open ratio than B2C emails.
59% of B2B marketers consider email marketing their top revenue-generating channel.

Source: (Content Marketing Institute, HubSpot, DMA, OptinMonster, Emma.)