I’ve compiled a list of insightful ecommerce statistics and trends for marketers; a brief overview is provided below.
E-commerce Statistics:
- Only 10% of ecommerce businesses succeed, and the majority fail within the first 120 days.
- The ecommerce market share is expected to increase to 20.8% in 2023 and 23% by 2025.
- More than 2.6 billion consumers currently engage in ecommerce transactions.
- By 2025, mobile commerce sales are expected to account for $710 billion in total commerce sales.
- 56.6% of customers prefer to shop online.
- Retail e-commerce sales are expected to reach $8.1 trillion by 2026.
- 63% of online purchases are done on mobile devices.
- 45% of consumers conduct online research before making a major purchase.
- 93.5% of global internet users have made an online purchase.
- 61% of American online shoppers have bought something after following blog recommendations.
Sources: (Comma Consulting, Oberlo, Adobe, Tidio, Raydiant, Fibre 2 Fashion, Wpastra,
#1. Stark Reality: 90% of Ecommerce Ventures Fail Within Initial 120 Days.
Source: Comma Consulting
Significance of the Data: Very High
Mentioned By: Linkedin, Internet Retailing, Devrix, Bezos, Small Biz Trends, Chris Ducker, Enterprise Times, Channel X, and more.
| What does the data Suggest | Justification |
| Approach e-commerce ventures with meticulous planning. | The stark failure rate underscores the necessity of a solid foundational strategy. |
| Invest heavily in early-stage market research and validation. | Early success hinges on understanding consumer needs and differentiating from competitors. |
| Allocate resources for robust marketing and customer engagement from inception. | Immediate visibility and rapport-building can counteract the high early attrition rate. |
#2. By 2025, Ecommerce to Claim 23% of Market Share, Up from 20.8% in 2023.
Source: Oberlo
Significance of the Data: Very High
Mentioned By: Shopify, Forbes, Hostinger, Price Mole, Statista, Influencer Marketing Hub, Web Appick, and more.
| What does the data Suggest | Justification |
| Anticipate a sustained growth trajectory for e-commerce. | The upward trend toward 2025 indicates the strengthening grip of digital commerce. |
| Adapt traditional retail strategies to capture online audiences. | The increasing market share necessitates a pivot to digital-first strategies for broad-based retailers. |
| Invest in infrastructure and innovations to stay competitive in e-commerce. | As the sector expands, only businesses at the forefront of digital evolution will thrive. |
#3. Over 2.6 Billion Global Consumers Dive into E-commerce Transactions.
Source: Adobe
Significance of the Data: Very High
Mentioned By: NetSuite, BigCommerce, OECD iLibrary, International Trade Administration, Forbes, Asian Development Bank, Oberlo, and more.
| What does the data Suggest | Justification |
| Ecommerce is not merely a trend; it’s a global mainstream activity. | Billions engaged implies a profound shift in purchasing behavior, cementing its ubiquity. |
| Prioritize global scalability and accessibility for e-commerce platforms. | To capture this vast audience, businesses must ensure seamless cross-border transactions. |
| Invest in understanding diverse consumer behaviors and preferences. | Catering to a global user base demands insights into varied cultural and economic nuances. |
#4. Mobile Commerce Poised to Hit a Whopping $710 Billion by 2025.
Source: Tidio
Significance of the Data: Very High
Mentioned By: PR Newswire, Statista, Insider Intelligence, Forbes, Influencer Marketing Hub, Enterprise Apps Today, World Wide Technology, Supply Gem, and more.
| What does the data Suggest | Justification |
| Mobile commerce is a pivotal frontier in the retail landscape. | The staggering projected sales underscore its undeniable market significance. |
| Prioritize mobile optimization and seamless user experiences. | Capturing a share of this growth demands platforms that resonate with mobile-first consumers. |
| Invest in innovative mobile-centric payment and engagement solutions. | As mobile commerce swells, differentiation will hinge on unique and efficient transaction methods. |
#5. Online Dominance: 56.6% of Shoppers Opt for E-Stores Over Physical Outlets.
Source: Raydiant
Significance of the Data: High
Mentioned By: Hostinger, TheStreet, Coinstar, Tech Informed, Price 2 Spy, Oj Digital Solutions, Oberlo, and more.
| What does the data Suggest | Justification |
| Digital storefronts are becoming the preferred shopping destination. | Over half the consumer base leaning online underscores the digital shift in retail preference. |
| Prioritize e-commerce platform development and user experience. | Given the preference, businesses must ensure their online platforms are top-tier. |
| Invest in strategies that bridge the online and offline retail experience. | While online is preferred, an integrated approach can cater to a broader range of shopper nuances. |
#6. Stratospheric Rise: E-Commerce Sales to Touch $8.1 Trillion by 2026.
Source: Fibre 2 Fashion
Significance of the Data: Very High
Mentioned By: Forbes, Statista, Mexico Business, Oberlo, Shopify, Nshift, Ecommerce Tips, The Social Shepherd, Nexcess, and more.
| What does the data Suggest | Justification |
| E-commerce will dominate the retail landscape in the near future. | The monumental projected sales figure signifies a transformative shift in global commerce. |
| Brands must adapt swiftly to the digital-first economy. | Failing to pivot toward online platforms risks obsolescence amidst this meteoric rise. |
| Investments in e-commerce technology and infrastructure are imperative. | To capture a share of this trillion-dollar pie, businesses need robust, scalable, and innovative platforms. |
#7. Mobile Might: 63% of Online Purchases Conducted via Mobile Devices.
Source: Oberlo
Significance of the Data: Very High
Mentioned By: Drip, Statista, The Drum, Think With Google, Outer Box Design, Instapage, Webinar Care, and more.
| What does the data Suggest | Justification |
| Mobile commerce is no longer ancillary; it’s central. | With nearly two-thirds of online purchases via mobile, it’s clear this is the primary digital shopping medium. |
| Optimization for mobile platforms is non-negotiable. | Failing to ensure a seamless mobile shopping experience risks alienating a significant consumer base. |
| Brands must prioritize mobile-centric innovations. | Given the dominance of mobile purchases, novel solutions tailored for mobile users are essential for differentiation and engagement. |
#8. Informed Decisions: 45% Scout Online Prior to Significant Purchases.
Source: Wpastra
Significance of the Data: High
Mentioned By: Forbes, Chain Store Age, Sale Slion, Big Commerce, Power Reviews, Optimizely, Elsevier, Bazaarvoice, and more.
| What does the data Suggest | Justification |
| Digital platforms play a pivotal role in the purchasing journey. | Almost half the consumers leveraging online research underscores digital’s influence on purchase decisions. |
| Brands must prioritize a robust online presence. | An absence or weak digital footprint risks invisibility during critical pre-purchase research. |
| Invest in informative and persuasive online content. | As consumers seek insights before major purchases, delivering compelling and helpful content can sway decisions in favor. |
