10+ Ecommerce Statistics And Trends For Marketers [2024]

E-commerce is evolving rapidly, with sales anticipated to rise by 10.4% in 2023 and the global market predicted to reach a substantial $6.3 trillion. It is also foreseen that 20.8% of all retail transactions will be conducted online in the same year. 

Recognizing the escalating importance of this platform, Iโ€™d like to share the most important eCommerce statistics that are crucial to note immediately. ๐ŸŒ๐Ÿ’ฐ

E-commerce Statistics: The Key Data

  • Only 10% of ecommerce businesses succeed, and the majority fail within the first 120 days.
  • The ecommerce market share is expected to increase to 20.8% in 2023 and 23% by 2025.
  • More than 2.6 billion consumers currently engage in ecommerce transactions.
  • By 2025, mobile commerce sales are expected to account for $710 billion in total commerce sales.
  • 56.6% of customers prefer to shop online.
  • Retail e-commerce sales are expected to reach $8.1 trillion by 2026.
  • 63% of online purchases are done on mobile devices.
  • 45% of consumers conduct online research before making a major purchase.
  • 93.5% of global internet users have made an online purchase.
  • 61% of American online shoppers have bought something after following blog recommendations.
  • E-commerce sales are expected to increase 10.4% in 2023.
  • In 2023, the global ecommerce market is expected to be worth $6.3 trillion.
  • 20.8% of retail transactions are anticipated to occur online in 2023.
  • Mobile ecommerce represents 44.2% of all U.S. ecommerce sales.
  • The average e-commerce conversion rate is 2%โ€“4%.
  • The average e-commerce return is 16.4%.
  • 69% of online shoppers go straight to ecommerce website search bar.
  • In 2022, global eCommerce retail sales reached $5.8 trillion, a roughly 10% increase from 2021.
  • 80% of consumers are more likely to make a purchase from a company that offers a personalized experience.
  • 15% of American consumers are satisfied with ecommerce order delivery speeds.

Sources: (Comma Consulting, Oberlo, Adobe, Tidio, Raydiant, Fibre 2 Fashion, Wpastra,ย Forbes, Shopify, Insider Intelligence, Adobe, Nosto, Census, Threekit, Ready Cloud.)

Ecommerce Return Statistics

Returns are a significant concern in the ecommerce sector, having cost US retailers a substantial $817 billion in 2022

Furthermore, itโ€™s estimated that profits could see a spike of approximately 25% if the number of returns were to be reduced by half. 

Grasping the financial implications of this aspect, let me share the most crucial ecommerce return statistics you should be aware of right away. ๐Ÿ”„๐Ÿ’ฐ

  • The average ecommerce return rate is 16.4%, compared to 16.5% for in-store purchases.
  • Profits could increase by approximately 25% if the number of returns was cut in half.
  • Exchange shoppers are 33.80% more likely to buy again than non-exchange shoppers.
  • Retail returns in the US cost $817 billion in 2022.ย 
  • Online shoppers return $212 billion and in-store shoppers $603 billion in 2022.
  • 89% of customers are less likely to buy from a store after a bad return experience.
  • 96% of customers are more likely to buy from a store again if it has a good return policy.
  • 50% of customers abandoned a purchase due to a lack of return channel options.
  • 56% of customers were discouraged from shopping on an ecommerce site due to its return policies.
  • 69% do not wish to pay return shipping costs.
  • The majority of e-commerce returns (60%) are due to issues with fit or quality.
  • 30% of all returns are the result of customers changing their mind.

Sources: (Linkedin, HBR, Loop Returns, Statista, NRF, Retail Dive, Digital Commerce 360, Sale Cycle, CNBC.)

Unified Commerce Statistics

Unified commerce is rapidly gaining momentum, poised to achieve $23.47 billion by 2030. ๐Ÿ“ˆ๐Ÿ›’

  • The global unified commerce market was worth $12.4 billion in 2022.
  • Unified commerce is expected to reach $23.47 billion by 2030.
  • The unified commerce market is expected to grow at an 8.3% CAGR between 2023 and 2030.
  • The annual revenue growth of unified commerce companies is 3-6X that of their competitors.
  • Unified commerce increases businessesโ€™ performance by 9%.
  • 86% of retail software investments are focused on unified commerce.
  • 50% of unified commerce retailers saw transactions remain consistent during the COVID-19 pandemic.
  • 51% of businesses found that their online stores were able to offset losses at physical stores during the pandemic.
  • Over 64% of retailers are invested in unified commerce, as most are working toward a unified customer experience.
  • Unified commerce gave retailers a 16-percentage point boost to their growth rate in 2022.

Sources: (Virtue Market Research, Open PR, Google, Business Wire, Big Commerce, Adyen, TCS, Electronic Payments International.)

Small Business Ecommerce Statistics

  • Despite the fact that the eCommerce industry is growing by 23% year on year, 46% of American small businesses do not have a website.
  • Businesses have lost $756 billion as a result of poor eCommerce personalization.
  • 46.5% of small and medium-sized businesses say that free shipping helps them make more money.
  • In a survey done by Inmar, 78% of retail businesses said they planned to spend more on ecommerce in 2021.
  • Out of the 7.9 billion people in the world, 2.14 billion shop online.
  • In the United States, there are about 2.5 million online businesses in 2022.
  • In 2022, there are  263 million online shoppers in the United States.
  • In the United States, about 26% of small businesses have an online store.