10+ Customer Engagement Statistics & Data (Latest Numbers)

Recognizing the indispensable role of customer interaction, businesses are noting a 90% average increase in revenue through digital customer engagement investments. 

Additionally, engaged customers are pivotal, contributing 51% more in terms of revenue and sales compared to their disengaged counterparts, and they also spend 60% more per transaction. 

To provide more insight into this, let me share the most crucial customer engagement statistics you should be aware of right away. 💡📈

Customer Engagement Statistics: The Key Data

• Engaged customers can generate 51% more revenue and sales than disengaged customers.
• Fully engaged customers spend 23% more over their lifetime than the average customer.
• Customers who engage spend 60% more per transaction.
• Engagement increases cross-sell revenue by 22% and up-sell revenue by 38%.
• Revenue increased 90% on average with digital customer engagement investments.
• Omnichannel customer engagement increases revenue by 9.5% year-over-year, compared to 3.4% for other companies.
• Business revenue increases 80% when customer experience is improved.
• Around 40% of customer interactions will be automated by 2023 using AI and machine learning.
• 91% of consumers say relevant offers and personalized recommendations influence purchases.
• 24.6% of marketers use a CRM platform for customer engagement.

Sources: (Referral Rock, Gallup, Linkedin, Birdeye, Investors, Linkedin, DXC, Saleslion, Newsroom, Visionpoint.)

More Data: Customer Service Statistics