32+ Coupon Statistics & Usage Data For Businesses To Know

Coupons have always been favorites for shoppers and businesses, and they’re only getting more popular in the digital age.

But how big are the deals for consumers, and what can coupons do for businesses?

Keep this in mind as we explore some important coupon statistics to get a glimpse of their impact on both consumer behavior and business performance. ✂️🛍️📊.

Coupon Statistics: Key Numbers

• 90% of shoppers have used coupons.
• The use of digital coupons has increased by 35.80% in last 5 years. 
• Consumers who use digital coupons spend 24% more than those who don’t.
• As of 2023, 57% of shoppers use digital coupons, compared to 43% who use paper coupons. 

• 38% of people who have a coupon end up buying more than they planned.
• 83% of shoppers say coupons influence their purchasing behavior.
• 39% of consumers purchased a product earlier than intended due to a coupon.
• 39 percent of people used coupons to buy a brand they would not have bought otherwise, and 18 percent used coupons to switch back to a brand they had bought before.

Sources: (Statista, Inmar Intelligence, Balancing Everything, Business Wire,  shopper, Voucherify,  Payments Dive)

Coupon Redemption Rate and Usage

• Paper coupons had an average redemption rate of just 0.62%.
• The redemption rate for mobile coupons is 10X times that of paper coupons.
• Email-delivered coupons have a redemption rate of 2.7%, which is slightly better than FSIs.
• FSI coupon redemptions dropped from almost 300 million in 2020 to around 230 million in 2021.

Sources: (Staista, BlueStar)

Digital Coupon Statistics

• Just over 337 million digital coupons were redeemed in the U.S. in 2021, up nearly 40 million from the year before.
• Digital coupon redemptions were worth $91 billion in 2022.
• The mobile coupon market worldwide is projected to reach $14.8 trillion by 2027.
• 96% of Americans say they look for a promo code or digital coupon before buying something online.
• 83% of online shoppers have used a digital promo code at least once.
• 73% of people say they love getting digital coupons.
• More women (87%) search for promo codes online compared to men (78%).
• 69% of people aged 60 and above search for promo codes online.

Sources: (Chegg, Marketing Dive, Statista, couponfollow)

Importance of Coupons on Online Business Statistics

• 40% of businesses saw a sales boost after rolling out online coupons.
• Retailers see a 26% increase in order values when customers use online coupons.
• Retailers can see up to a 50% jump in conversions by giving out coupons.
• Discounts of 50% result in an 8.6% conversion rate.
• 57% of shoppers won’t purchase from a new online store without a coupon.
• 91% of shoppers prefer going back to a retail site when they have a coupon.
• Coupon users spend 24% more than those who don’t use coupons.
• 29% of shoppers add unexpected items to their cart when there’s a big discount.
• 63% of shoppers might come back to their abandoned cart if they get a coupon.
• 68% of consumers say coupons generate loyalty.

Sources: (iBec Creative, Uniqodo, Jeff Bullas, Blippr, AdRoll, WeCanTrack)

Digital vs. Physical Coupon Use Statistics

• The average redemption rate for mobile coupons is around 5-6%, which is significantly higher than the 2% rate for paper coupons.
• Mobile coupons are redeemed 10X times more often than paper ones.
• In 2023, 57% of shoppers are using digital coupons, while 43% stick to paper ones.
• Shoppers using digital coupons end up spending 24% more compared to those who don’t.
• 70% of millennials in the U.S. use digital coupons more often than traditional paper coupons.