Black Friday Shopping Statistics And Spending Data [2023]

ByYaqub M. (CBC) Updated on

Black Friday has consistently been a major shopping event, but the way people shop has been evolving. In 2022, it was observed that a dominant 69% of consumers chose to shop online during Black Friday, leaving just 32% to enjoy the traditional in-store experience. 

As we approach 2023, there’s an anticipated growth in spending habits. US consumers are expected to spend 7.46% more on Black Friday than they did the previous year. This upward trend translates to projected spending of approximately $9.8 billion in 2023. 

Let me share the most crucial Black Friday shopping statistics and Black Friday spending data and facts you should be aware of right away. 📅🛍️💸

Black Friday Statistics: The Key Data

  • Black Friday US consumer spending is expected to reach $9.8 billion in 2023.
  • US Consumer spending is predicted to rise 7.46% in 2023 on Black Friday compared to last year. 
  • In 2022, approximately 125 million people in the United States shopped on Black Friday, accounting for 37% of the total population.
  • The average Black Friday shopper spends $430.
  • 69% of people shop online for Black Friday, compared to 32% in-store in 2022.
  • On average, Americans saved 24% during Black Friday.
  • On Black Friday 2022, Americans spent a record $9.2 billion online, an increase of 2.3% over the previous year.
  • In 2021, mobile phones accounted for 43 percent of Black Friday sales.
  • In 2022, Black Friday was the most popular day for in-store shopping in the United States, with 72.9 million people shopping.
  • 13% of US retail sales occur between Black Friday and Christmas.

Sources: (Statista, Duncan Financial Group, Adobe, Glopal, Zippa)

The importance of Black Friday in the retail calendar cannot be overstated. As we head into 2023, expectations are high, with Black Friday sales forecasted to surpass $9.8 billion and  sales increasing by 7.46%.  

With this backdrop, let me share the most crucial Black Friday sales statistics and data you should be aware of right away. 🛍️📊📲

Balck Friday Sales Statistics: The Key Data

  • Black Friday sales are expected to exceed $9.8 billion in 2023.
  • Black Friday sales will increase by 7.46% in 2023. 
  • On Black Friday, online sales for US retailers increased by over 374%.
  • 69% of people will shop online, while 32% will shop in person on Black Friday.
  • The average discount for online Black Friday sales is 34%.
  • 48% of Black Friday e-commerce revenue came from mobile sales.
  • Black Friday saw a 64.5% increase in in-store sales compared to October’s average.
  • 2020 Black Friday sales were down 20% compared to 2019.
  • Black Friday saw a 2.3% increase in online sales in 2021.

I am Founder of BusinessDIT, SEO Consultant, Certified Business Consultant by USIDHR and BA from the City University of New York. I bring a four-year experience of boosting online presence. My passion lies in empowering small businesses to excel in the digital arena.