9+ Augmented Reality Statistics Marketers Need To Know

I’ve compiled a list of insightful augmented reality statistics marketers need to know; a brief overview is provided below.

Augmented Reality Statistics

Mobile AR revenue is expected to reach $21.03 billion by 2023 from $12.45 billion in 2021.
AR customers spend 20.7% more time on an app and 19.8% more likely to buy.
40% higher sales conversion rates when implementing AR.
71% of consumers would shop more often if they could use AR.
64% of brands say AR boosts loyalty and customer experience.
Customers who used AR stayed in an app almost 21% longer and looked at more products.
77% of consumers are interested in using AR to interact with products before they buy them.
64% of shoppers think that AR can make their shopping experience better.
79% of consumers want to use AR to see how products might look in their environment before they buy them.
55% of shoppers say that AR makes shopping more exciting and fun.

Sources: (TechyNerd, AIM Consulting, G2, Threekit, New Digital Age, Harvard Business Review, Internet Retailing, XR Today.)

Significance of the Data: Very High

Mentioned By: G2, Exploding Topics, AR Insider, Insider Intelligence, Technavio, and more.

What does the data Suggest	Justification
Invest significantly in mobile AR developments and strategies.	The upward trajectory indicates a robust market opportunity.
Stay updated with emerging trends in the mobile AR ecosystem.	Capturing early innovations ensures competitive advantage.
Prioritize user-centric design and functionality in mobile AR solutions.	Meeting consumer expectations will optimize revenue potential.

Significance of the Data: Very High

Mentioned By: Harvard Business Review, Sage Pub, Netguru, Analytics Insight, Cordial, Sky Potential, Nogood, Linkedin, Cisin, and more.

What does the data Suggest	Justification
Integrate AR functionality into consumer-focused apps.	AR enhances user engagement, prolonging in-app experiences.
Develop AR-driven purchasing pathways within commercial platforms.	AR’s influence directly amplifies purchase likelihood.
Allocate resources for continuous AR improvements and user experience.	Sustained AR refinements bolster consumer spend and retention.

Source: G2

Significance of the Data: Very High

Mentioned By: I Enhance, Shopify, Threekit, Creative Content, Linkedin, Adweek, and more.

What does the data Suggest	Justification
Prioritize AR integration in sales strategies.	AR tools demonstrably bolster conversion rates.
Allocate investment towards AR development and training.	Harnessing AR’s potential drives significant sales growth.
Continuously measure and refine AR experiences for customers.	Optimized AR interactions ensure sustained sales enhancement.

Significance of the Data: Very High

Mentioned By: Eclipse Group, Rock Paper Reality, Ediiie, Aircards, This Is Retail, Fingent, Sourcing Journal, Harvard Business Review, and more.

What does the data Suggest	Justification
Integrate AR capabilities into retail platforms.	AR integration directly influences increased shopping frequency.
Develop immersive AR experiences tailored to consumer preferences.	Personalized AR enriches the shopping journey, driving return.
Invest in research to understand AR’s role in modern consumer behavior.	Staying attuned to AR-driven behaviors ensures market relevance.

Significance of the Data: High

Mentioned By: ScienceDirect, ResearchGate, Internet Retailing, Medium, Xr Today, Media Shotz, Linkedin, and more.

What does the data Suggest	Justification
Prioritize AR in brand strategies to boost loyalty.	Brands leveraging AR witness pronounced customer allegiance.
Enhance post-purchase experience through AR engagement tools.	Augmented experiences elevate overall customer satisfaction.
Continuously gather feedback on AR functionalities for refinement.	Iterative improvements based on feedback optimize brand affinity.

Significance of the Data: High

Mentioned By: 4 Experience, Jaydevs, Science Direct, Shopify, Big Commerce, Reydar, Threekit, Deloitte, Kellogg Insight, and more.

What does the data Suggest	Justification
Incorporate AR features to increase in-app engagement.	AR engagement directly correlates with prolonged app usage.
Design AR experiences to showcase product variety.	AR entices users to explore a wider range of offerings.
Regularly update AR content to maintain and boost user interaction.	Fresh AR content sustains interest and promotes product discovery.

Significance of the Data: High

Mentioned By: Salsify, Threekit, Dopple, XR Today, Medium, Touch Stone Research, Nsocialtr, Business Wire, Eclipse Group, and more.

What does the data Suggest	Justification
Implement AR previews as a standard e-commerce feature.	Consumer inclination toward AR previews drives purchase intent.
Develop detailed and interactive AR representations of products.	In-depth AR interactions fulfill consumer desire for pre-purchase clarity.
Promote AR functionalities in marketing to attract potential buyers.	Highlighting AR capabilities meets growing demand and sets a brand apart.

Significance of the Data: High

Mentioned By: Internet Retailing, Dataprot, Market Splash, G2, Threekit, Soocial, LinkedIn, and more.

What does the data Suggest	Justification
Infuse AR solutions into retail and e-commerce platforms.	Addressing the majority sentiment can redefine shopping experiences.
Highlight the AR features in marketing campaigns.	Raising awareness meets consumer expectations and drives adoption.
Continuously gather user feedback to refine AR shopping functionalities.	Consumer-centric AR iterations ensure relevance and enhanced usability.