74+ AI Statistics That Marketers & Businesses Must-Know in 2024

AI is seriously changing the game – businesses, our lives, everything. Did you know that already 35% of companies are using AI?

That’s kinda wild! And get this – by 2030, AI could boost the global economy by a massive $15.7 trillion. Buckle up, because AI is about to get even bigger.

Let’s dive into the most mind-blowing AI statistics you need to know ASAP. πŸš€

AI Statistics: Latest Finding

  • As of 2023, an estimated 35% of businesses use AI.
  • By 2030, AI is expected to contribute $15.7 trillion to the global economy.
  • AI will power 15% of all customer service interactions worldwide.
  • 51% of e-commerce businesses employ AI.
  • In 2020, the market size of artificial intelligence was valued at an impressive $51.08 billion.
  • Experts predict that AI will replace up to 16% of existing jobs within the next decade, but new job opportunities will also arise.
  • The AI market is expected to experience a remarkable Compound Annual Growth Rate (CAGR) of 33.2% from 2021 to 2028.
  • By 2025, AI is set to create an astounding 97 million new jobs worldwide.
  • The global AI software market is expected to reach an impressive $126 billion by 2025.
  • The healthcare industry is predicted to become the largest adopter of AI technology by 2025.
  • The AI market for cybersecurity is projected to reach a staggering $38.2 billion by 2026.
  • The AI market for customer service is expected to reach an impressive $24.6 billion by 2026.
  • The AI market for autonomous vehicles is set to soar to a remarkable $54.23 billion by 2026.

Source: (Gartner, Valuer, TextCortext)

Impact of Artificial Intelligence (Facts and Numbers)

  • A significant 79% of polled individuals affirm that AI’s application in marketing and sales has boosted revenue. 
  • 80% believe AI will have a positive impact on market research.
  • 81% of workers hold the view that AI enhances their job efficiency.
  • By 2035, it’s projected that AI will elevate logistics productivity by over 40%.
  • By 2025, automation is set to displace 85 million jobs globally.
  • Integrating AI into the supply chain is expected to reduce: Future prediction errors by 20-50%, sales losses by 65%, and inventory overstocking by 20-50%.
  • 51% of companies primarily employ AI for threat identification, 34% majorly for forecasting, and 18% for response mechanisms.
  • As per manufacturers, the integration of AI slashes production time in half.
  • An overwhelming 99% of B2B marketers consider AI chatbots as enhancers of lead conversion rates.
  • 63% of marketers utilize AI tools specifically for email marketing initiatives.
  • By 2027, 80% of retail executives anticipate their firms to adopt intelligent automation powered by AI.
  • 71% of marketers feel that AI has the potential to assist in personalizing their marketing efforts. 

AI Adoption Statistics

  • Currently, 35% of businesses report using AI in their operations.
  • 42% of businesses say they are experimenting with AI.
  • 37% of businesses are creating an AI strategy.
  • The global artificial intelligence market was worth USD 136.55 billion in 2022 and is expected to grow 37.3% from 2023 to 2030. 
  • Due to the Covid crisis, 52% of companies accelerated AI adoption.
  • 56% of businesses use AI in at least one function, up from 50% in 2020.

Source: (Global AI Adoption Index 2022Grand View ResearchPWCThe state of AI by Mckensy)

AI in the Workplace Statistics

  • 81% of employees believe AI improves their job performance. 
  • 56% of office workers report using AI as part of their regular job duties.
  • 89% believe AI could support them in up to half of their everyday work activities.
  • 61% reported that AI made their workdays more productive and efficient.
  • 49% thought AI enhanced their ability to make decisions.
  • 51% think that using AI at work helps them strike a better work-life balance.

AI in Market Research

  • 80% believe AI will have a positive impact on market research.
  • AI is viewed as an opportunity by 93% of researchers and a threat by 7%.
  • 63% believe AI will take over data analysis within the next ten years. 

AI in Cybersecurity Statistics

  • 51% of businesses use AI primarily for threat detection, 34% heavily for prediction, and 18% for response. 
  • 62% of enterprises have fully implemented AI for cybersecurity or are exploring additional uses.
  • Today, 71% of organizations spend more on AI and machine learning for cybersecurity than two years ago.
  • The market for artificial intelligence in cybersecurity is expected to reach USD 133.8 billion by 2030, driven by an increase in the number of cyber attacks.
  • As of 2027, the global market for AI cybersecurity technologies is expected to grow at a compound annual growth rate of 23.6%.
  • AI is used for security by more than 80% of telecommunications companies. 

AI in Logistics Statistics

Soham Chokshi, co-founder and CEO at Shipsy, said that β€œAI is empowering businesses to deliver never-before-seen logistics efficiencies,” as reported by FinancialExpress.

  • By 2035, AI would boost logistics productivity by more than 40%.
  • 36% of large, mid-size, and small businesses have successfully implemented AI for supply chain and logistics processes, and 28% of survey respondents are on the verge of doing so.
  • Early adopters were able to reduce logistics costs by 15% by implementing AI.
  • estimates that by integrating AI into their processes, logistics companies will generate $1.3 to $2 trillion in economic value each year for the next 20 years.
  • Efficiency gains of up to 30% are being seen when using AI for local β€œlast-mile” deliveries.
  • Early transportation and logistics AI adopters have profit margins over 5%, while non-adopters are in the red.

AI in Manufacturing Statistics

  • According to the manufacturers, implementing AI reduces production time by 50%.
  • On a global scale, 64% of manufacturers use AI in their operations.
  • The Artificial Intelligence in Manufacturing Market was valued at USD 1.82 billion in 2019 and is expected to grow at a CAGR of 24.2% to USD 9.89 billion by 2027.
  • 23 percent of manufacturers polled believe they lack the talent to properly leverage AI.
  • AI technologies are anticipated to increase production by at least 40% by 2035.
  • A survey on AI adoption in manufacturing by Deloitte found that 93% of businesses think AI will be a key technology to spur growth and innovation in the industry.
  • Quality control is cited as the most significant application of artificial intelligence (59 percent). 

Sources:(Fortune Business Insights, Deloitte, MIT Technology Review Insights, Google).

Let’s look into state of AI in particular area:

#1. 52% of companies accelerated AI adoption

The COVID-19 crisis has accelerated the adoption of AI by 52% of companies, according to credible sources such as PwC and Veritone. 

This trend has been ongoing since 2020, with numerous high-performing companies investing more heavily in AI during the pandemic. 

As a result, AI has now emerged as a mainstream technology in many firms, with a significant 86% of companies starting this in a PwC survey. These developments underscore the growing importance of AI in the corporate world and its potential to drive innovation and growth.

#2.71% of marketers believe AI could help them personalize their marketing campaigns.

A recent study cited by Marketing Dive reveals that an impressive 71% of marketers believe AI can enhance their ability to personalize marketing campaigns. With its potential to deliver personalized experiences, optimize campaigns, and target specific audiences, AI is increasingly seen as a valuable tool in the marketer’s toolkit. 

In fact, marketers express confidence in AI’s ability to provide in-depth analysis of marketing campaigns. These findings highlight the growing importance of AI in the world of marketing and its potential to revolutionize the way businesses engage with customers.