AI technology is undoubtedly transforming the way we think about email marketing. By 2023, over 4.6 billion users are expected to be subscribers to email accounts worldwide, and this will only intensify with AI integration.
AI in email marketing brings with it benefits like personalization, Predictive analytics, and segmentation . These advantages are noteworthy, especially considering Ryan Phelan, VP of Marketing Insights at Adestra predicted AI in email marketing’s capabilities “to not just personalize (content), but also create conversations that the consumer can opt into.”
With such potential for value in AI for email marketing, it’s no surprise that the worldwide AI market is predicted to be worth $118.6 billion by 2025 according to Omdia. AI-driven personalization may very well be the future of successful email campaigns.
AI in Email Marketing Statistics
- Revenue increased by 41%, and CTR increased by 13.44%, Marketers who utilize AI for email personalization.
- AI tools are used by 63% of marketers for email marketing.
- Senders using AI had an AOV of $145.08, compared to $138.00 for those not using AI.
- AI-written email subject lines increase open rates by 5-10%.
Source: (Return Path; TRG, Capterra, Return Path, Phrasee)
Benefits of AI in Email Marketing, According to Expert
#1. Personalization
Email marketing has come a long way, thanks to artificial intelligence.
By tapping into AI technology, advertisers can gain valuable insight into customer behavior, both on their website and in their inbox.
According to BenchmarkEmail, who published a post titled “Using AI for Email Personalization: A Complete Guide,” this data enables them to deliver more personalized interactions via email, something that wasn’t previously possible.
Using AI in email campaigns increases open and conversion rates significantly, as customers are presented with curated content that is tailored specifically to their interests.
From dynamic product recommendations to automated segmentation of customers, AI offers valuable benefits for your email marketing strategy and helps you decode customer behavior like never before.
#2. Segmentation
Email marketing can benefit greatly from AI, especially when it comes to segmentation.
Salemates, a cutting-edge sales engagement and automation platform used by 4000+ sales teams, states that AI can identify similar customers through smart segmentation, making it simple to structure your email lists to fit each applicable customer’s needs.
By doing this, AI helps marketers send as targeted and engaging emails as possible, ensuring that every customer across their different marketing lists will receive useful, meaningful content specifically tailored to them.
AI makes it easier than ever before to reach out to potential customers and strategize ways of getting more conversions.
#3. Predictive analytics
AI and predictive analytics offer email marketers an invaluable advantage. AI can generate insights about customer behavior that would otherwise be unavailable.
AI can tell the marketer how long it takes for the average customer to make a purchase, according to SmartInsights, who mention this in the blog article called “Enhancing email marketing performance with artificial intelligence”.
AI can also uncover patterns in customer data that may often go unnoticed. With AI and predictive analytics, email marketers have tools at their disposal that can help them better understand their customers and adjust their strategies accordingly.
How AI is used in Email Marketing
Email marketing has been a powerful tool for reaching customers and potential customers alike.
Now, with the help of AI, it’s even better. AI can be used to optimize subject line choice, write effective emails, segment email lists and personalize emails to individual users, perform A/B testing to compare different versions of an email, and automate parts of the process as needed.
With AI in email marketing campaigns, businesses can boost their open rates and click-throughs, leading to better customer relationships and higher ROI.
The Future of AI in Email Marketing
AI is expected to provide a range of advantages in the future of email marketing.
- Improved personalization
- Increased efficiency
- Better targeting
- Enhanced content creation
- More effective testing
- Real-time insights
- Improved deliverability
- Enhanced segmentation
- More accurate predictions
- Greater scalability
In summary, by leveraging the power of AI, marketers can create more effective, engaging, and personalized email campaigns that deliver better results for their business.
Ethics of AI in Email Marketing
According to Salesforce, incorporating ethical AI into email marketing is a no-brainer for businesses. Companies who employ AI for their marketing efforts come out ahead with increased customer trust, loyalty, and sales.
Utilizing AI technology in emails allows them to customize content and send more personalized messages that are relevant to the individual customer.
This creates a better overall email experience and increases engagement with customers meaning higher conversion rates in the long run.
Employing ethical AI practices just makes sense for companies looking to adhere to industry best-practices while still achieving their desired outcomes.
FAQs
What is the impact of AI in marketing?
The world of digital marketing has seen a huge impact of artificial intelligence (AI). AI is being used to automate tedious processes and tasks, like the mundane task of sorting through customer data.
It’s shifting everything from the way products are sold to how customers are targeted. AI algorithms can fine-tune most sophisticated marketing campaigns, providing valuable insights into customer behavior that no human could ever provide.
On top of that, AI can help minimize costs by helping marketers create tailored messages based on individual profiles, reducing wasted money on ineffective campaigns and optimizing resources.
AI is revolutionizing marketing in ways we never dreamed possible, making it easier to get messages out there that really speak to customers while saving marketers time and money in the process.
