The Effectiveness of Word of Mouth Marketing Statistics (9+)

I’ve compiled a list of insightful word of mouth marketing statistics; a brief overview is provided below.

Word Of Mouth Marketing Statistics: Key Numbers

  • Word-of-mouth generates 5X times more sales than paid media.
  • 55% of consumers learn about products through word of mouth.
  • 90% more likely to trust and purchase from a brand recommended by a friend.
  • Word-of-mouth generates $6 trillion in annual global spending and accounts for 13% of all sales.
  • Word-of-mouth marketing retains customers 37% better than other types of advertising.
  • 64% of marketers believe that word-of-mouth marketing is the most effective form of marketing.
  • 86% of customers trust reviews and recommendations from other people.
  • 83% of Americans have given a word-of-mouth recommendation.
  • 91% of B2B buyers base their purchases on word-of-mouth.
  • Consumers are 77% more likely to purchase a product if their friends recommend it.

Sources: (R.R. Donnelley & Sons Company, Business News Daily, Invespcro, Semrush, WebFX, Writersblok Live, Convince & Convert, Useful Social Media, Buyapowa.)

#1. 55% of Shoppers Discover Products via Word-of-Mouth, Study Shows.

55% of consumers learn about products through word of mouth

Source: R.R. Donnelley & Sons Company

Significance of the Data: Very High

Mentioned By: HubSpot, Converted, Market Splash, Genius Referrals, Trustmary, Semrush, and more.

What does the data SuggestJustification
Word of mouth remains a powerful influence55% of consumers discover products this way.
Brands can’t neglect its organic impactPeer recommendations drive consumer behavior.
Amplifying customer satisfaction is paramountDirect correlation with word-of-mouth spread.

#2. Paid Media Lags: Word-of-Mouth Yields 5x More Sales.

Word-of-mouth brings in 5 times more sales than paid media

Source: Business News Daily

Significance of the Data: Very High

Mentioned By: HubSpot, MarTech Alliance, Semrush, Invespcro, Business News Daily, Investopedia, Forbes, and more.

What does the data SuggestJustification
Word-of-mouth trumps paid advertisingGenerates 5 times the sales of paid channels.
Over-reliance on paid media may be misguidedOrganic recommendations reign supreme.
Brands should prioritize organic advocacyEvident ROI from word-of-mouth sources.

#3. Friend’s Recommendation Ups Brand Trust by 90%, Research Indicates.

Source: Invespcro

Significance of the Data: Very High

Mentioned By: Business News Daily, Semrush, Buyapowa, Invespcro, Linkedin, Thrivemyway, Referral Rock, and more.

What does the data SuggestJustification
Peer endorsements carry unmatched weight90% increased trust from friend referrals.
Ignoring the power of personal recommendations is perilousPeer influence shapes purchase decisions.
Foster brand loyalty for organic advocacyFriend-backed brands dominate choice.

#4. Global Word-of-Mouth Drives $6 Trillion Spend, 13% of Sales Annually.

Source: Semrush

Significance of the Data: Very High

Mentioned By: Linkedin, Forbes, PR Newswire, Invespcro, Thrivemyway, Hiver, and more.

What does the data SuggestJustification
Word-of-mouth has colossal economic influenceDirects $6 trillion in global spending annually.
Disregarding its impact is a strategic oversightAccounts for 13% of all sales.
Brands must harness its unparalleled potencyUnquestionable driver of global commerce.

#5. Customer Retention: Word-of-Mouth Outperforms Ads by 37%.

Source: WebFX

Significance of the Data: Very High

Mentioned By: Brightedge, G2, Investopedia, Friendbuy, Getroster, Buyapowa, Semrush, and more.

What does the data SuggestJustification
Word-of-mouth marketing excels in customer retentionSurpasses other ad types by 37% in retention.
Overlooking its retention prowess is a miscalculationProven method for sustaining customer base.
Prioritize this organic medium for loyal clienteleUnequalled in fostering brand allegiance.

#6. 64% of Marketers: Word-of-Mouth Reigns Supreme in Effectiveness.

Source: Semrush

Significance of the Data: Very High

Mentioned By: MarTech Alliance, Forbes, Referral Rock, Invespcro, Business News Daily, Thrivemyway, Market Splash, Digital Marketers World, Userpilot, and more.

What does the data SuggestJustification
Word-of-mouth holds preeminent status in marketing64% of marketers hail its effectiveness.
Dismissing its potency undermines optimal strategyMajority-backed as marketing’s pinnacle.
Brands must align with this marketing consensusThe gold standard in achieving outreach.

#7. Trust in Word-of-Mouth: 86% Value Peer Reviews and Recommendations.

Source: Writersblok Live

Significance of the Data: Very High

Mentioned By: MarTech Alliance, Buyapowa, Referral Candy, Review 42, Invespcro, Trustmary, Socialbee, and more.

What does the data SuggestJustification
Word-of-mouth holds unparalleled trustworthiness86% of customers place faith in it.
Ignoring its weight in decision-making is hazardousDominant force in shaping consumer trust.
Brands should foster environments for recommendationsVital tool for cultivating brand trust.

#8. 83% of Americans Actively Recommend Products, Trends Show.

Source: Convince & Convert

Significance of the Data: High

Mentioned By: Market Splash, Pr Daily, Buyapowa, Semrush, Trustmary, Forbes, Thrivemyway, Linkedin, and more.

What does the data SuggestJustification
Word-of-mouth is an intrinsic American behavior83% of Americans have actively participated.
Neglecting its widespread nature is a misstepPervasive method of product endorsement.
Brands must tap into this natural advocacy channelDeep-rooted cultural sharing mechanism.