I’ve compiled a list of seven insightful video SEO statistics, starting with a brief overview and ending with a detailed explanation.
Video SEO Statistics: Important Figure
- 62% of Google universal searches include video
- Video search results have a 41% higher click through rate (CTR) than text based results
- 50% of shoppers say that online video has helped them decide which specific brand or product to buy
- Blog posts with video have a 53x higher chance of ranking on the 1st page of Google
- 8 out of 10 videos that appear on Google searches come from YouTube
- 91% of businesses said they use video as a part of their marketing strategy
- 91% say video helped them increase traffic.
Source: (Searchmetrics, AIMCLEAR, Think with Google, Convince & Convert, GetSTAT, Wyzowl)
Now, I’ll explain each video SEO stats so you can make the best decisions for your online presence.
#1. The Power of Video: Dominating Google Universal Searches at 62%
Source: Searchmetrics
Significance of the Data: Very High.
Mentioned By: Seoinc, Zupo, Digital Marketing Institute, JLB Media, Tallboy, MarTech, backlinko, SEO Reseller, Oberlo, LinkedIn and More.
| Data Suggest | Justification |
|---|---|
| Significant Impact of Video Content on Search Results | Video optimization can increase brand visibility, given the high prevalence in search results. |
| Rise in Consumer Preference for Visual Content | Consumers are likely favoring video content, making it a critical element in marketing strategy. |
| Prominence of Google in Consumer Search Behavior | Brands must prioritize Google’s search algorithms, which evidently favor video content. |
#2. The CTR Game Changer: Video Results See 41% Surge Over Text-based Counterparts
Source: AIMCLEAR
Significance of the Data: Very High.
Mentioned By: Search Engine Watch, BloggersIdeas, Shareaholic, Motionbox, Content Creatures, G2 a,d more.
| Data Suggest | Justification |
|---|---|
| Prioritize Video Content Creation | Video results yield a 41% higher CTR, signifying greater audience engagement and attention. |
| SEO Optimization for Videos | With increased CTR, SEO strategies must prioritize video content to maximize visibility. |
| Invest in Video Advertising | The higher CTR suggests a profitable return on video-based advertising investments. |
| Enhance Website with Videos | To boost CTR, websites should feature more video content over text-based material. |
#3. Video’s Influence Unveiled: 50% Shoppers Attribute Purchase Decision to Online Videos
Source: Think with Google
Significance of the Data: High.
Mentioned By: Search Engine Journal, Think With Google, Spiceworks, The B2B House, Salsify, Wyzowl, Edgy Labs, Invideo and more.
| Data Suggest | Justification |
|---|---|
| Invest in high-quality product videos | 50% of consumers rely on online videos to finalize brand/product choices. |
| Ensure easy video accessibility | Shopping decisions are often driven by readily accessible online video content. |
| Integrate customer testimonials in videos | Combining visuals with customer experiences can sway purchase decisions. |
| Tailor video content to target audience | Relevant video content can optimize brand/product preference among consumers. |
#4. Blog Posts with Video Content Skyrocket, Boasting a 53x Increase in First-Page Google Ranking
Source: Convince & Convert
Significance of the Data: Very High.
Mentioned By: TechCrunch, Backlinko, Forrester, WordStream, Shareaholic, Ahrefs, Brand Hause, First Site Guide, Chatter Buzz Media and more.
| Data Suggest | Justification |
|---|---|
| Prioritize Video Content | Higher SERP ranking increases visibility, resulting in improved brand awareness and potential lead generation. |
| Embed Videos in Blog Posts | Combining text and video content maximizes SEO benefits, enhancing user engagement and interaction. |
| Invest in Video SEO | Optimizing video content is key to leveraging its high ranking potential, driving organic traffic. |
| Develop Rich Video Descriptions | Detailed metadata aids in video discovery and indexation, increasing the chance of first-page rankings. |
#5. YouTube Dominates Google Video Searches, Claiming 8 out of 10 Spots
Source: GetSTAT
Significance of the Data: High.
Mentioned By: ClearVoic, Zupo, 3playmedia, Oberlo, Word Stream, Backlinko and more.
| Data Suggest | Justification |
|---|---|
| Prioritize Video Marketing | YouTube’s dominance in Google searches highlights the crucial role of video in marketing strategies. |
| Optimize for YouTube SEO | As the primary source of video search results, YouTube SEO is paramount for visibility. |
| Leverage YouTube’s Platform | The prevalence of YouTube results underscores its potential for brand outreach and engagement. |
| Integrate Video into SEO Strategy | Videos’ influence on Google search results necessitates their inclusion in comprehensive SEO plans. |
#6. Businesses Embrace Video: 91% Incorporate It into Their Marketing Strategy
Source: Wyzowl
Significance of the Data: Very High.
Mentioned By: Popupsmart, HubSpot, Invideo, Oberlo, Blogging Wizard, Gitnux, Clear Voice and more.
| Data Suggest | Justification |
|---|---|
| Rise of Video Marketing | The majority of businesses adopting video in their strategies signifies its effectiveness in engagement and conversion. |
| Essential to stay Competitive | Businesses not employing video risk falling behind, as 91% of their competition already utilizes this tool. |
| Need for Skill Diversification | Marketers must develop video production skills to meet the prevalent demand and optimize their strategies. |
#7. Video Proves Its Worth: 91% of Businesses Report Traffic Increase
Source: Wyzowl
Significance of the Data: Very High.
Mentioned By: Popupsmart, HubSpot, Invideo, Oberlo, Blogging Wizard, Gitnux, Clear Voice, Hour One and more.
| Data Suggest | Justification |
|---|---|
| Video is a critical driver for website traffic | High percentage of reported increased traffic due to video indicates its significant impact |
| Quality content must be supplemented by compelling visuals | Increased traffic from video suggests visuals enhance audience engagement and interest |
| Consistent video content production is necessary | Regular exposure to video content seems to significantly bolster web traffic |
