Video marketing has become an essential part of any digital marketing strategy. Video helps to engage customers, build relationships with them, and increase conversions.

Let’s dive into some of the most important video marketing statistics that are impacting businesses today. I will provide some tips and a guide on how these statistics can help improve your overall marketing strategy.

Video Marketing Statistics: Key Findings

  • 91% of consumers want brands to produce more online video content.
  • 84% of people have bought something after watching a video for a brand.
  • 94% of marketers reported a positive ROI from paid video ads.
  • 97% of businesses say that explainer videos have made their product or service easier to understand.
  • 87% of video marketers reported that video marketing has helped them increase sales.
  • 91% of businesses use video as a marketing tool.
  • 85% of marketers believe that video is an effective way to attract attention online.
  • 68% of marketers claim ROI of video marketing is better.
  • More than 60% of shoppers say online video has given them ideas or inspiration for their purchase.
  • 85% of consumers worldwide rely on video when shopping online.
  • 70% of online shoppers claim that videos help them better understand products.
  • 73% of shoppers prefer to learn about a product or service by watching a short video.
  • 48% of consumers say video boosts their confidence to shop online.
  • 71% of global consumers say video with interactive features like links to purchase is essential when buying online.
  • 36% of global shoppers find video most helpful for discovering new products online as they shop online.

Source: (Wyzowl, OptinMonster, Animoto, Lemonlight, Explain Ninja Studio Google/Ipsos, Internet Retailing, Brightcove, Wyzowl)

Video Marketing ROI Statistics

  • 36% of marketers say that product videos have the best return on investment (ROI).
  • 94% of marketers said that paid video ads had a positive return on investment (ROI) for their businesses.
  • 89% of video marketers say that video gives them a good ROI.

Significance of the Data: (1-Very High, 2-Very High, 3-Very High.)

Mentioned By: Dash, Hubspot, Oberlo, Wyzowl, Yaguara, Twitter, Blogging Wizard, Optin Monster, Siege Media, Epigroup, Socialive, Linkedin and more.

Data SuggestJustification
Video marketing is lucrativeHigh percentage of marketers reporting robust ROI
Product videos are a smart investmentSubstantial fraction say these yield best ROI
Paid video ads are worth the costLarge majority witness a positive ROI
Video marketing outperforms alternativesMany marketers perceive good ROI from videos
Video strategies are essentialClear correlation between videos and ROI
Video ads should be prioritizedPositive ROI indicates its effective utilization

Short Form Video Marketing Statistics

  • 66% of consumers find short-form video the most engaging social media content, up from 50% in 2020.
  • 85% of marketers believe that short-form videos are the most effective format.
  • 73% of consumers prefer to learn about a product or service by watching a short video.
  • 2.5 times more people watch short videos than long ones.

Significance of the Data: (1-Very High, 2-Very High, 3-Very High, 4-Very High.)

Mentioned By: Sprout Social, Linkedin, Oberlo, Eidos Media, Hubspot, Buffer, Influencer Marketing Hub, Techjury, Theleap, Envano, Story Blocks and more.

Data suggestJustification
Rise in short-form video preferenceConsumer engagement significantly enhanced with this format
Marketer endorsement of short-form videosRecognized as the most effective promotional tool
Preferred learning medium: short-form videosShort content aids product/service understanding
Superior engagement of short-form videosBeats long-form content by a considerable margin
Surge in short-form video appreciationShift from 50% in 2020 indicates rapid adoption
Emphasis on brevity and crispnessDuration key to engagement; shorter is better

Social Media Video Marketing Statistics

  • 25% of marketers say live video is the most valuable kind of social content.
  • In 2022, 71% of marketers made social media videos.
  • 93% of businesses have gained new customers by using videos on social media.

Significance of the Data: (1-Medium, 2-High, 3-Very High.)

Mentioned By: Sprout Social, Linkedin, Hubspot, Oberlo, Siege Media, Invideo, Hootsuite, The Social Shepherd, Wyzowl, Social Pilot, Cielo24, Agility Pr Solutions, Pr Newswire, Oneday and more.

Data suggestJustification
Live video holds value for marketersUnique appeal in terms of content diversity
Shift towards social media videosMainstream adoption in marketing strategies
Customer acquisition via social videosProven effectiveness in driving new business
Surge in live video popularityDespite lower percentage, significant marketing tool
Increased creation of social videosMarked rise in video-centric content production
Social videos as a key customer conduitHigh conversion potential noted by businesses

Facebook Video Marketing Statistics

  • 25% of marketers see Facebook video as the most important video channel.
  • 49% of marketers use videos from Facebook in their campaigns.
  • 84% of video marketers use Facebook to promote their videos.
  • 65% of all Facebook video views are from mobile users

Significance of the Data: (1-Medium, 2-High, 3-Very High, 4-High.)

Mentioned By: Startup Bonsai, Sproutsocial, Blogging Wizard, Small Seo Tools, Buffer, Hootsuite, Hubspot, Linkedin, Oberlo, Dash, Socialpilot, The B2b House, The Social Shepherd, Yans Media, Adweek, 99 Firms, Tube Filter and more.

Data suggestJustification
Facebook video is significantConsidered as a primary video channel by marketers
Adoption of Facebook video campaignsAlmost half of marketers utilize Facebook videos
Facebook as a video promotion platformMajority of video marketers exploit its potential
Mobile-driven Facebook video consumptionKey role of mobile users in video views
Facebook video’s mobile centricityDominant share of mobile in total video views
Facebook’s dominance in video marketingBroad usage underlines its importance in the field

B2B Video Marketing Statistics

  • 71% of B2B marketers use videos in their strategies.
  • 73% of B2B marketers say that it has a positive effect on their ROI.
  • 64% of B2B marketers increased audio/visual content.

More on B2B Video Marketing:

Significance of the Data: (1-High, 2-Very High, 3-High.)

Mentioned By: Yans Media, Gitnux, The Social Shepherd, Linkedin, Live Your Message, Zipdo, Optin Monster, Hubspot, Ziflow, B2b News Network, Localeyesit, Marketing Week, Search Engine Journal, Market Splash, Best Writing and more.

Data suggestJustification
Video is integral in B2B marketingAdopted by a majority of B2B marketers
Positive ROI with B2B video marketingReported impact on investment returns
Surge in AV content in B2B marketingShift towards engaging sensory content
Video effectiveness in B2B contextMajority success underlines its strategic role
Rise in multimedia B2B strategiesSignificant uptick in AV content use
Profitability of B2B video marketingHigh ROI reports underline its value

Real Estate Video Marketing Statistics

  • 85% of buyers and sellers prefer agents who use real estate videos.
  • Real estate listings with videos get 403% more inquiries.
  • Only 38% of real estate agents use video in their marketing.

Significance of the Data: (1-Very High, 2-Very High, 3-Medium.)

Mentioned By: Nateisaacs, Singapore Furniture Rental, Webdew, Finite Visual, Lemonlight, Biteable, Linkedin, Keeping Current Matters, Seattle Web Search, Dash, Rollavideo, Photoup and more.

Data suggestJustification
Demand for video-enabled agentsSignificant preference from both buyers and sellers
Video boosts real estate inquiriesHigh inquiry rate linked to video-listed properties
Limited video adoption among agentsDespite proven benefits, usage remains below par
Videos as a real estate differentiatorAdds significant value to property listings
Gap in market demand and supplyDisparity between customer desire and agent adoption
Underutilized video advantageMassive opportunity for agents to enhance reach

Over 60% Shoppers Gain Purchase Inspiration from Online Videos

Important takeaway:

Leverage Online Video MarketingOver 60% of shoppers are influenced by online video, indicating its power in driving purchase decisions.
Develop Engaging Video ContentBusinesses should focus on creating inspiring video content to capitalize on this consumer behavior.
Incorporate Video in eCommerceGiven the data, integrating video demos or tutorials into eCommerce platforms could boost sales.

Source: Google/Ipsos

85% Global Consumers Depend on Videos for Online Shopping

Important takeaway:

Prioritize video contentVideo influences consumer behavior globally, necessitating a robust video strategy.
Invest in product video creationGiven their reliance, detailed videos can effectively showcase products.
Use video for online marketingThe high reliance indicates video could boost marketing efforts significantly.

Source: Internet Retailing

70% of Online Shoppers Assert Videos Enhance Product Understanding

Important takeaway:

Enhance product descriptions with videosVideos enhance understanding, proving crucial for effective product presentation.
Focus on explanatory videosThese aid comprehension, increasing potential for consumer satisfaction and sales.
Implement video FAQs or demosThis could address shopper queries, enhancing product understanding.

Source: Brightcove

73% Consumers Opt for Short Videos for Product Learning

Important takeaway:

Short videos are preferred for product learning73% of shoppers opt for short videos to learn about products or services, highlighting their effectiveness
Need for businesses to create informative short videosThis figure emphasizes the importance for businesses to invest in short, informative videos about their products or services
The rise of video as a primary information sourceThe data indicates a major shift towards video content as the primary source of product or service information

This data highlights the increasing consumer preference for short videos as a means to learn about products or services. As such, businesses should leverage this trend by producing and promoting succinct, informative videos to cater to the educational needs of the modern shopper.

Source: Wyzowl

Video Boosts Online Shopping Confidence for 48% Consumers

48% of consumers say video boosts their confidence to shop online

Important takeaway:

Employ video to instill buying confidenceVideo usage can boost online shopping confidence, promoting purchases.
Integrate testimonial videosPositive reviews through video can heighten shopper trust.
Use video for product validationVideos offer authenticity, increasing consumer confidence in online buying.

Source: Brightcove

71% Buyers Insist on Interactive Features in Online Shopping Videos

Important takeaway:

Demand for interactive video content is high71% of global consumers want purchase links in online videos, making it essential for e-commerce businesses
Enhanced consumer engagement through videoInteractive features in video content can help engage consumers better and simplify the buying process
A shift in online shopping behaviorThe data suggests a significant change in consumer behavior, reflecting a preference for more interactive, video-based online shopping

This data suggests a clear consumer demand for interactive video content in the e-commerce industry. In order to stay competitive and meet customer needs, businesses should integrate such features into their online platforms, enhancing customer engagement and facilitating the purchasing process.

Source: Brightcove

36% Shoppers Discover New Products via Online Videos

Important takeaway:

Video content is a powerful discovery tool36% of global shoppers use videos to find new products, showing video’s effectiveness as a discovery tool
Businesses should invest in product videosThis data underscores the need for businesses to create and promote product videos to aid customer discovery
The evolving nature of online shoppingOnline shoppers are increasingly relying on videos for product discovery, indicating a shift in shopping behavior

The data implies that video content plays a pivotal role in product discovery for online shoppers, with over a third of global consumers utilizing it for this purpose. For businesses, this highlights the necessity of incorporating product videos into their digital strategy to facilitate discovery and meet changing consumer behaviors.

Source: Brightcove