SMS Marketing Statistics: The Ultimate Facts [2023 Relevant]

I’ve compiled a list of insightful SMS marketing statistics; a brief overview is provided below.

SMS Marketing Statistics: Key Numbers

  • Text messages have a 209% higher response rate than phone calls, emails, and Facebook.
  • SMS has a 98% open rate, while email marketing has a 2% open rate.
  • Over 50% of people make a purchase after getting a marketing text.
  • 91% of consumers would opt-in for text messages from brands. (Attentive Mobile Consumer Report).
  • 90% of SMS are opened within 3 minutes.
  • 75% of customers prefer to receive offers via SMS.
  • In 2023, 67% of businesses plan to increase their SMS marketing budgets.
  • 96% of marketers say text messages have helped them increase revenue.
  • The average ROI of text marketing campaigns is approximately 500%.
  • 86% of businesses used SMS marketing in the past year, which is a 56% increase from the year before.
  • 5 billion people send and receive SMS messages around the world.

Sources: (Podium, Selzy, Business Of Apps, Luisa Zhou, Sender, SimpleTexting, Attentive Mobile, Ineostyle, SimpleTexting, Vodafone.)

#1. Texts Command a Staggering 209% Higher Response Over Calls, Emails, Facebook.

Source: Podium

Significance of the Data: Very High

Mentioned By: Sms Bump, Sender, Kixie, Haymarket, CloudHQ, and more.

What does the data SuggestJustification
Prioritize text-based communication strategies.Texts elicit significantly higher responses.
Allocate resources to develop engaging SMS campaigns.Maximizes impact given high response rate.
Reevaluate and adjust traditional communication methods.Align with changing consumer preferences.

#2. SMS Dominates with a 98% Open Rate, Eclipsing Email Marketing.

Source: Selzy

Significance of the Data: Very High

Mentioned By: manychat, textsanity, campaign monitor, storyly, beambox, and more.

What does the data SuggestJustification
Prioritize SMS in your marketing communication mix.Near-universal open rate ensures visibility.
Reallocate budget to leverage SMS’s effectiveness.Optimizes ROI compared to email strategies.
Refine email strategies to complement SMS campaigns.Enhances overall reach and engagement.

#3. Post-Marketing Text, Over 50% Consumers Make a Purchase.

Source: Business Of Apps

Significance of the Data: Very High

Mentioned By: Constant Contact, Simple Texting, Luisazhou, Klaviyo, Attentive, Pocket Stop, Performance Marketing World, and more.

What does the data SuggestJustification
Intensify SMS marketing to drive sales.Direct correlation to consumer purchasing.
Ensure marketing texts are compelling and relevant.Key to maximizing conversion rates.
Allocate more resources to analyze and optimize SMS campaigns.Enhances strategy effectiveness and ROI.

#4. A Massive 91% Consumers Ready to Opt-in for Brand Texts: Attentive Mobile Report.

91% of consumers would opt-in for text messages from brands. (Attentive Mobile Consumer Report)

Source: Luisa Zhou

Significance of the Data: Very High

Mentioned By: GlobeNewswire, Attentive, 99 Firms, Bitly, Business Wire, Dealer On, Startup Bonsai, Integrity Connect, and more.

What does the data SuggestJustification
Prioritize SMS opt-in strategies in marketing efforts.Overwhelming consumer willingness to engage.
Ensure clear and easy opt-in processes for consumers.Maximizes potential uptake from interested parties.
Design personalized and value-driven text campaigns.Catering to the high demand for brand messaging.

#5. Within a Mere 3 Minutes, 90% of SMSs are Opened.

Source: Sender

Significance of the Data: Very High

Mentioned By: Tatango, Venture Beat, Forbes, Mobile Squared, Sms Comparison, and more.

What does the data SuggestJustification
Capitalize on SMS for time-sensitive promotions.Immediate attention ensures prompt action.
Ensure rapid response mechanisms for SMS-based interactions.Exploits the immediacy of SMS engagement.
Schedule SMS campaigns for optimal times to drive engagement.Leverages the swift open rates for impact.

#6. A Significant 75% of Clients Crave Offers Via SMS.

Source: Luisa Zhou

Significance of the Data: High

Mentioned By: Voicesage, G2, Connect 98, Wish Route, Constant Contact, Text Announce, and more.

What does the data SuggestJustification
Prioritize SMS as a primary channel for promotional campaigns.Strong client preference for SMS offers.
Tailor offers to be mobile-friendly and concise.Ensures optimal reception and engagement.
Segment and personalize SMS offers to cater to client interests.Enhances conversion rates and satisfaction.

#7. Businesses Hike SMS Marketing Budgets: 67% Report Uptick in 2023.

67% of businesses increased their SMS marketing budgets in 2023

Source: SimpleTexting

Significance of the Data: High

Mentioned By: Ad Age, Startup Bonsai, Linkedin, Luisa Zhou, Zipdo, Performance Marketing World, Sprout Social, Dexatel, and more.

What does the data SuggestJustification
Follow industry trends by allocating more to SMS marketing.Dominant business sentiment is leaning towards SMS.
Review and possibly adjust current marketing allocations.Stay competitive in evolving marketing landscape.
Stay updated with best practices for SMS campaigns in 2023.Ensures relevance and effectiveness in strategy.

#8. For 96% of Marketers, SMSs Drive Revenue Gains.

Source: Attentive Mobile

Significance of the Data: High

Mentioned By: Luisa Zhou, 99 Firms, Trust Radius, Clicksend, Linkedin, Dealer On, Lifesight, Recart, and more.

What does the data SuggestJustification
Integrate SMS marketing as a core revenue-generating tool.Overwhelmingly positive marketer feedback.
Allocate sufficient budget to enhance SMS campaign quality.Direct linkage to revenue generation.
Continuously assess and refine SMS strategy effectiveness.Maintains a competitive edge in the market.

#9. Text Marketing Campaigns: Average ROI Soars to 500%.

Source: Ineostyle

Significance of the Data: Very High

Mentioned By: Myarea Network, Beambox, Simple Texting, Jooksms, The Budai Media, Message Desk, Global Message Services, Sms Mode, and more.

What does the data SuggestJustification
Allocate significant investment to text marketing campaigns.Exceptionally high ROI potential.
Continuously measure and refine campaigns to maximize returns.Ensures sustained and growing profitability.
Prioritize training and resources to optimize text campaign design.Mastery in execution leads to optimal returns.