I’ve compiled a list of insightful SMS marketing statistics; a brief overview is provided below.
SMS Marketing Statistics: Key Numbers
- Text messages have a 209% higher response rate than phone calls, emails, and Facebook.
- SMS has a 98% open rate, while email marketing has a 2% open rate.
- Over 50% of people make a purchase after getting a marketing text.
- 91% of consumers would opt-in for text messages from brands. (Attentive Mobile Consumer Report).
- 90% of SMS are opened within 3 minutes.
- 75% of customers prefer to receive offers via SMS.
- In 2023, 67% of businesses plan to increase their SMS marketing budgets.
- 96% of marketers say text messages have helped them increase revenue.
- The average ROI of text marketing campaigns is approximately 500%.
- 86% of businesses used SMS marketing in the past year, which is a 56% increase from the year before.
- 5 billion people send and receive SMS messages around the world.
Sources: (Podium, Selzy, Business Of Apps, Luisa Zhou, Sender, SimpleTexting, Attentive Mobile, Ineostyle, SimpleTexting, Vodafone.)
#1. Texts Command a Staggering 209% Higher Response Over Calls, Emails, Facebook.
Source: Podium
Significance of the Data: Very High
Mentioned By: Sms Bump, Sender, Kixie, Haymarket, CloudHQ, and more.
| What does the data Suggest | Justification |
| Prioritize text-based communication strategies. | Texts elicit significantly higher responses. |
| Allocate resources to develop engaging SMS campaigns. | Maximizes impact given high response rate. |
| Reevaluate and adjust traditional communication methods. | Align with changing consumer preferences. |
#2. SMS Dominates with a 98% Open Rate, Eclipsing Email Marketing.
Source: Selzy
Significance of the Data: Very High
Mentioned By: manychat, textsanity, campaign monitor, storyly, beambox, and more.
| What does the data Suggest | Justification |
| Prioritize SMS in your marketing communication mix. | Near-universal open rate ensures visibility. |
| Reallocate budget to leverage SMS’s effectiveness. | Optimizes ROI compared to email strategies. |
| Refine email strategies to complement SMS campaigns. | Enhances overall reach and engagement. |
#3. Post-Marketing Text, Over 50% Consumers Make a Purchase.
Source: Business Of Apps
Significance of the Data: Very High
Mentioned By: Constant Contact, Simple Texting, Luisazhou, Klaviyo, Attentive, Pocket Stop, Performance Marketing World, and more.
| What does the data Suggest | Justification |
| Intensify SMS marketing to drive sales. | Direct correlation to consumer purchasing. |
| Ensure marketing texts are compelling and relevant. | Key to maximizing conversion rates. |
| Allocate more resources to analyze and optimize SMS campaigns. | Enhances strategy effectiveness and ROI. |
#4. A Massive 91% Consumers Ready to Opt-in for Brand Texts: Attentive Mobile Report.
Source: Luisa Zhou
Significance of the Data: Very High
Mentioned By: GlobeNewswire, Attentive, 99 Firms, Bitly, Business Wire, Dealer On, Startup Bonsai, Integrity Connect, and more.
| What does the data Suggest | Justification |
| Prioritize SMS opt-in strategies in marketing efforts. | Overwhelming consumer willingness to engage. |
| Ensure clear and easy opt-in processes for consumers. | Maximizes potential uptake from interested parties. |
| Design personalized and value-driven text campaigns. | Catering to the high demand for brand messaging. |
#5. Within a Mere 3 Minutes, 90% of SMSs are Opened.
Source: Sender
Significance of the Data: Very High
Mentioned By: Tatango, Venture Beat, Forbes, Mobile Squared, Sms Comparison, and more.
| What does the data Suggest | Justification |
| Capitalize on SMS for time-sensitive promotions. | Immediate attention ensures prompt action. |
| Ensure rapid response mechanisms for SMS-based interactions. | Exploits the immediacy of SMS engagement. |
| Schedule SMS campaigns for optimal times to drive engagement. | Leverages the swift open rates for impact. |
#6. A Significant 75% of Clients Crave Offers Via SMS.
Source: Luisa Zhou
Significance of the Data: High
Mentioned By: Voicesage, G2, Connect 98, Wish Route, Constant Contact, Text Announce, and more.
| What does the data Suggest | Justification |
| Prioritize SMS as a primary channel for promotional campaigns. | Strong client preference for SMS offers. |
| Tailor offers to be mobile-friendly and concise. | Ensures optimal reception and engagement. |
| Segment and personalize SMS offers to cater to client interests. | Enhances conversion rates and satisfaction. |
#7. Businesses Hike SMS Marketing Budgets: 67% Report Uptick in 2023.
Source: SimpleTexting
Significance of the Data: High
Mentioned By: Ad Age, Startup Bonsai, Linkedin, Luisa Zhou, Zipdo, Performance Marketing World, Sprout Social, Dexatel, and more.
| What does the data Suggest | Justification |
| Follow industry trends by allocating more to SMS marketing. | Dominant business sentiment is leaning towards SMS. |
| Review and possibly adjust current marketing allocations. | Stay competitive in evolving marketing landscape. |
| Stay updated with best practices for SMS campaigns in 2023. | Ensures relevance and effectiveness in strategy. |
#8. For 96% of Marketers, SMSs Drive Revenue Gains.
Source: Attentive Mobile
Significance of the Data: High
Mentioned By: Luisa Zhou, 99 Firms, Trust Radius, Clicksend, Linkedin, Dealer On, Lifesight, Recart, and more.
| What does the data Suggest | Justification |
| Integrate SMS marketing as a core revenue-generating tool. | Overwhelmingly positive marketer feedback. |
| Allocate sufficient budget to enhance SMS campaign quality. | Direct linkage to revenue generation. |
| Continuously assess and refine SMS strategy effectiveness. | Maintains a competitive edge in the market. |
#9. Text Marketing Campaigns: Average ROI Soars to 500%.
Source: Ineostyle
Significance of the Data: Very High
Mentioned By: Myarea Network, Beambox, Simple Texting, Jooksms, The Budai Media, Message Desk, Global Message Services, Sms Mode, and more.
| What does the data Suggest | Justification |
| Allocate significant investment to text marketing campaigns. | Exceptionally high ROI potential. |
| Continuously measure and refine campaigns to maximize returns. | Ensures sustained and growing profitability. |
| Prioritize training and resources to optimize text campaign design. | Mastery in execution leads to optimal returns. |
