Let’s look at key SEO vs. PPC statistics to understand the pros and cons of each marketing method and make an informed decision.

Search engine optimization (SEO) and pay-per-click (PPC) are two of the most popular online marketing strategies available, and many companies use both in tandem for maximum effect. But how do they compare? In this article, I will cover some key SEO vs PPC statistics from many different studies and research. 

SEO vs PPC Statistics: Key Findings

Arguments for SEO:

  • 53% of website traffic comes from organic search, while only 27% comes from paid search.
  • 70% of online marketers think that SEO is better than PPC.
  • 70% to 80% of users totally ignore paid ads.
  • On average, 28.5% of people click on the first organic search result on Google. 
  • 11% of search ad clicks are fake or invalid
  • About 26% of US internet users use ad blockers.

Source: (Yoast, DataBox, Search Engine Land, Search Engine Journal)

Arguments for PPC: 

  • 74% of brands say that PPC ads are a big part of what keeps their business going.
  • 65% of people who see PPC ads click on them.
  • Paid advertising has a 200% ROI.
  • The average SMBs spend 7x more on PPC than SEO.
  • 93% of marketers make use of search advertisements.
  • 62% of marketers plan to increase PPC budgets.
  • 45%of small businesses make use of pay-per-click (PPC) advertising.

Source: (Swydo, Wordlead, Techjury.)

Learn more: https://www.businessdit.com/seo-statistics/

#1. Organic Search Overpowers Paid Ads

Organic search drives 53% of website traffic, while paid search drives only 27%

Source: Yoast

Significance of the Data: Very High

Mentioned By: Outreach Monks, Search Engine Land, Higher Visibility, Bright Edge, Seo Design Chicago, Linkedin, Monster Insights and more.

What does the data suggestJustification
High significance of organic searchOrganic search is twice as effective as paid search in driving traffic, thus optimizing SEO should be a top priority.
Relatively lower effectiveness of paid searchDespite driving less traffic, paid search is still valuable. However, a balanced allocation of resources is needed.
Need for a combined strategyThe data points towards the importance of combining organic and paid search strategies for maximum traffic.

#2. Digital Marketers Confirm: SEO Takes the Lead Over PPC

70% of digital marketers consider SEO more effective than PPC

Source: Databox

Significance of the Data: High

Mentioned By: LinkedIn, GetResponse, Outreach Monks, Hubspot, Gitnux, Search Engine Journal, Cariad Marketing and more.

What does the data SuggestJustification
The dominance of SEO over PPCSEO is seen as highly effective by a majority of digital marketers, suggesting an increased ROI compared to PPC.
PPC may require strategic rethinkingWith the perception of SEO’s effectiveness, PPC strategies may need enhancements for better performance.
Potential SEO investment surgeWith 70% favoring SEO, it indicates a likely shift in the allocation of marketing resources towards SEO.

#3. Users Snub Paid Ads, with up to 80% Choosing to Completely Ignore Them

Users Snub Paid Ads, with up to 80% Choosing to Completely Ignore Them

Source: Search Engine Land

Significance of the Data: Very High

Mentioned By: Smamarketing, Finances Online, Linkedin, Small Biz Genius, Business 2 Community, Search, Engine People, Gitnux, Search Engine Journal and more.

What Does The Data SuggestJustification
Organic content is more impactfulUsers’ tendency to ignore paid ads highlights the significance of organic, genuine content in marketing strategies.
Skepticism towards paid adsUsers’ behavior signifies a distrust in paid ads, necessitating more authentic, transparent marketing practices.
SEO and content marketing are keyThe heavy bias towards organic results underscores the necessity of effective SEO and high-quality content.

#4. The Winning Position: Google’s First Organic Search Result Garners an Average of 28.5% Clicks

The first organic search result on Google gets 28.5% clicks on average

Source: Search Engine Journal

Significance of the Data: Very High

Mentioned By: Digital Information World, Backlinko, Sistrix, Yougov, Infront Webwork, Smart Insights, Ignite Visibility and more.

What Does The Data SuggestJustification
The primacy of organic search result rankingsBeing the first organic search result significantly increases the probability of user engagement, driving more traffic.
Necessity for effective SEO strategiesA successful SEO strategy is crucial for securing top placement and capturing a substantial share of clicks.
Need for constant optimization and monitoringContinuous refinement and analysis of SEO practices is vital to maintain the top position and its associated click-through benefits.

Arguments for PPC:  title

#1. 74% of Brands Identify PPC Ads as a Massive Growth Catalyst

74% of brands say that PPC ads are a huge driver for their business

Source: Swydo

Significance of the Data: Very High

Mentioned By: Increditools, Acquisio, Swydo, Digital Third Coast, Embryo Digital, Linear Design, First Page Strategy and more.

What does the data SuggestJustification
PPC Advertising is Critical for Brand GrowthProven efficiency of PPC ads in driving business reinforces its strategic significance in marketing execution.
Budget Allocation Towards PPC Campaigns is BeneficialThe success reported by the majority of brands indicates potential ROI in PPC investment.
Skill Development in PPC Management is EssentialEnsuring proficiency in PPC strategies can lead to higher business outcomes, reflecting industry trends.

#2. Brands Witness 200% ROI in Paid Ad Campaigns

65% of customers click on PPC ads

Source: Wordlead

Significance of the Data: High

Mentioned By: Lunio, Techjury, Digital Third Coast, Klient Boost, The Social Shepherd, Acodez, Small Biz Genius and more.

What does the data SuggestJustification
High effectivity of PPC adsPPC ads engage 65% of customers, indicating their role in influencing buying decisions.
Consumer openness to digital advertisingThis high click-rate signals customer receptivity to well-targeted, relevant ads.
Value in investing in PPC campaignsBusinesses can potentially capitalize on this customer behavior to maximize conversions.

#3. Paid Advertisements Prove Lucrative, Returning 200% on Investment: ROI Doubles

Paid advertisements have a 200% ROI

Source: Techjury

Significance of the Data: Very High

Mentioned By: True List, Webfx, Okdork, Neil Patel, Traffic Soda, Small Biz Genius and more.

What does the data SuggestJustification
High ROI on Paid AdvertisementsThis indicates that investing in paid ads leads to substantial returns, making it an efficient use of marketing budget.
Need for Strategic Ad PlacementTo maximize the 200% ROI, ads should be placed in channels and at times where target audiences are most engaged.
Continuous Monitoring and OptimizationRegular data tracking and ad optimization is crucial to sustain high ROI and spot potential areas for improvement.