Are you cognizant of the dynamic SEO landscape? With 4.66 billion internet users, understanding SEO statistics is crucial. For instance, 75% of users don’t go beyond the first search page. 

This is a mere preface. 

To offer a glimpse into this data-driven universe, I have researched and provided key figures that depict the influence of SEO that marketers want to know. So, are you ready to navigate the labyrinth of SEO stats that can potentially redefine your digital strategy?

Key SEO Statistics in General

  • 68% of online experiences start with a search engine. 
  • 53.3% of website traffic comes from organic search.
  • SEO gets 1,000% more traffic than organic social media.
  • 90.63% of websites receive no Google organic search traffic.
  • 60% of marketers say SEO and blog content generate the most leads.
  • 49% of marketers say organic search has the best ROI.
  • 46% of Google searches are related to local businesses.
  • 60% of B2B organizations make use of SEO marketing strategies.
  • SEO marketing has an average ROI ratio of 22:1 which is equal SEO ROI about 2200%.

Sources: (BrightEdge, BrightEdge, LinkedIn, Ahrefs, HubSpot, Search Engine Journal, Search Engine Roundtable)

Local SEO

  1. “Near me” or “nearby” searches increased 900% in two years.
  2. 46% of Google searches are local.
  3. 1.5 billion locations are visited monthly by Google searches.
  4. 78% of local mobile searches result in in-store purchases. 
  5. 97% search online for local businesses.
97% search online for local businesses

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Significance of the Data: ( 1-Very High, 2-Very High, 3-High, 4-Very High, 5-Very High)

Mentioned By: Safari Digital, Chat Meter. Backlinko, Seroundtable, Hubspot, Onthemap, Hennessey,  Think With Google, Merkle, Safari Digital, Linkedin, WebFx, Prometteur Solutions, and Elite Content Marketer.

Implication for Marketing ExecutionJustification
Local SEO OptimizationIncreased local search queries necessitate businesses to focus on local SEO strategies.
“Near Me” Keyword IntegrationThe surge in “near me” searches highlights the need to incorporate these keywords in SEO planning.
Emphasis on Google My BusinessWith Google leading to many location visits, maintaining an updated Google My Business profile is crucial.
Mobile-Friendly Web DesignHigh local mobile searches converting into purchases demand a mobile-responsive website design.
Store Locator OptimizationAn effective and accurate store locator tool on the website can help convert online searches into store visits.
Encourage Online ReviewsThe majority of consumers searching online for local businesses reinforce the value of positive online reviews.
Omnichannel Marketing ApproachSyncing online and offline marketing can aid in converting online interest into in-store purchases.
Ad Targeting Based on Local IntentAdvertisements should be geo-targeted, considering the significant proportion of searches with local intent.

Mobile SEO

  1. 30% of all mobile searches are location-based.
  2. 58% of Google searches are mobile.
  3. Mobile optimization is an effective investment for 64% of SEO marketers.
  4. 58.99% of global website traffic comes from mobile phones.
  5. By 2025, 72.6% of people who use the internet will only do so through their phones.

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Significance of the Data: ( 1-High, 2-Very High, 3-Very High, 4-Medium, 5-Very High, 6-Very High, 7-Medium)

Mentioned By: Google, Hitwise, Ahrefs, CNBC, Think With Google, LinkedIn, Ahrefs, Search Engine Land, Backlinko, Think With Google, Tabtimize, Search Engine Journal, HubSpot, Digital Squad, SEOwind, Estrrado, Smart Insights, Gitnux, Statista.

Implication for Marketing ExecutionJustification
Prioritize Local SEOIncreases visibility for location-related mobile searches, potentially driving higher customer engagement.
Optimize for Mobile Platformsensures a smooth experience for the majority of Google searchers who use mobile devices.
Strengthen Mobile SEO StrategyWith the majority of SEO marketers acknowledging its effectiveness, mobile optimization can enhance reach.
Tailor Content for Mobile UsersFacilitates easy consumption for organic search engine visits coming from mobile devices.
Design Mobile-Friendly Websitesenhances the user experience, as a significant percentage of website traffic is from mobile phones.
Develop Mobile-Only StrategiesCaters to the increasing trend of users accessing the internet solely through smartphones.
Focus on Mobile User ExperienceEnhances engagement, as a seamless user experience is paramount for retaining mobile-only users.
Leverage Location-Based ServicesOptimizes results from a significant volume of location-specific mobile searches.

Backlink SEO Statistics

  • 66% of web pages have no backlinks.
  • Long-form content receives 77.2% more backlinks than short-form content
  • 46% of companies will spend $10,000 for SEO link building.
  • Over 40% of markets believe that the cost of adding links will rise in the next few years. 

Significance of the Data: (1-Very High, 2-High, 3-Medium, 4-Low)

Mentioned By: Agencyjet, Seroundtable, Ahrefs, Backlinko, Medium, Search Engine Land, Sweor, Thehoth, Linkflow, HubSpot, Harvard Business Review.

Implication for Marketing ExecutionJustification
Invest in Backlink GenerationLack of backlinks on many web pages underlines the need to enhance organic search ranking via link-building.
Allocate Budget for SEO Link-BuildingNearly half of companies spend significantly on SEO, demonstrating its importance in digital marketing.
Prioritize Long-Form Content CreationMore backlinks are gained by long-form content, emphasizing its utility in successful SEO strategies.
Anticipate Rising Link-Building CostsMarketers’ belief in increasing link costs necessitates budgetary adjustments for future SEO endeavors.
SEO Training for Marketing TeamsUnderstanding the value of SEO and link-building skills is crucial for modern marketing teams.
Foster Relationships with Relevant WebsitesWith the high importance of backlinks, networking to acquire these links becomes more significant.
Regularly Audit Backlink ProfileTo maintain and enhance SEO health, frequent assessment of the site’s backlink profile is crucial.
Incorporate SEO in Content StrategyDue to the impact of backlinks on content visibility, integrating SEO into the content strategy is imperative.

B2b SEO Statistics

  • 60% of B2B organizations make use of SEO marketing strategies
  • The majority (89%) of B2B researchers gather information about potential purchases through the internet.
  • 74% of B2B clients conduct 50% of their research online before making a purchase offline.

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Significance of the Data: (1-Very High, 2-Very High, 3-High)

Mentioned By: Gartner, Skale, Backlinko, WebFX, Search Engine Journal, Medium, Think with Google, Gitnux, Optimizely, Hootsuite, Gartner, LinkedIn, Forrester, BigCommerce.

What does the data SuggestJustification
Prioritize SEO strategySEO is critical for visibility, driving organic traffic to your B2B offerings.
Produce high-quality, SEO-optimized contentRelevant content will attract B2B researchers who primarily gather information online.
Optimize website for user experienceEnsuring seamless navigation can improve the quality of online research for potential buyers.
Invest in online advertisingGiven significant online research, online ads can boost product visibility.
Develop robust digital customer journeyMost clients conduct research online; streamline their journey to facilitate purchases.
Leverage testimonials and case studiesThird-party validation improves trust and can influence online research outcomes.
Establish strong online customer serviceGiven the high level of online research, support can influence the decision-making process.
Implement omni-channel strategyRecognize online research’s influence on offline purchases and ensure a coherent experience.

Image SEO

  1. Over 20% of all U.S. web searches happen on Google Images
  2. Images are returned for 27.9% of search queries on Google

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Significance of the Data: (1-Very High, 2-High)

Mentioned By: Search Engine Journal, Moz, HubSpot, Backlinko, Visual Capitalist, Ahrefs, Search Engine Journal, Search Engine Land, Medium.

Implication for Marketing ExecutionJustification
Invest in Image SEOEnhances visibility due to high frequency of images in search results.
Prioritize Image OptimizationEnsures proper indexing and improved ranking on Google Images.
Utilize Descriptive Alt TextProvides context to search engines, improving image discoverability.
Use High-Quality, Relevant Imagesimproves the user experience and potential click-through rate.
Adopt Schema Markup for ImagesEnhances presentation in search results, boosting visibility.
Create Original, Unique ImagesOffers differentiation in crowded search results, raising brand recall.
Capitalize on Image AdsLeverages Google Images for advertising, extending reach.
Maintain Image Copyright ComplianceAvoids legal complications and ensures ethical marketing practice.

Video SEO

  1. 62% of Google universal searches include video.
  2. Video results are 50x more likely to be organically ranked in Google than text based results. 
  3. Video search results have a 41% higher click through rate (CTR) than text based results.

Read More:

Significance of the Data: (1-Very High, 2-Very High, 3-High)

Mentioned By: Searchmetrics, Backlinko, Oberlo, LinkedIn, Forrester, Search Engine Watch, Shareaholic, SEO by the Sea, Cincopa.

What does the data SuggestJustification
Prioritize video content creationThe organic ranking and CTR advantage of video content drives increased visibility and engagement.
Video SEO optimizationVideo’s inherent Google ranking advantage necessitates an optimized strategy to maximize search visibility.
Focus on video thumbnail designA compelling thumbnail can increase the CTR, enhancing the overall video performance.
Implement schema markup for videosThis helps Google understand and index video content, potentially improving organic ranking.
Include transcripts with videosThis provides additional text for Google to index, boosting search visibility.
Ensure videos are mobile-friendlyA large portion of searches are made via mobile, making mobile optimization crucial.
Invest in video ad campaignsGiven their high CTR, video ads may yield higher returns on ad spend.

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