I’ve compiled a list of insightful state QR code statistics and trends for marketing; a brief overview is provided below.
QR Code Marketing Statistics
- Between 2017 and 2021, the number of QR code interactions increased by 6,200%.
- By 2025, 99.5 million US smartphone users will scan QR codes, up from 83.4 million in 2022.
- The QR Code Market will reach $3.7 Billion by 2026.
- 45% of US shoppers used a marketing-related QR code.
- 57% have scanned food QR codes for product info.
- 84.62% of respondents said they had scanned a QR code at least once.
- 75% of consumers have scanned a QR Code on an FMCG product.
- QR codes were worth USD 1.18 billion in 2021 and are expected to grow 23.7% between 2021 and 2028.
- QR code coupon redemption quadrupled from 1.3 billion in 2017 to 5.3 billion in 2019.
- 58% of people are unfamiliar with QR codes.
Sources: (ZipDo, Business Insider, Statista, Scanova, QR Code Chimp, Grand View Research.)
#1.QR Code Interactions Skyrocket 6,200% Between 2017-2021.
Source: ZipDo
Significance of the Data: Very High
Mentioned By: Zipdo, Scanova, Qrcode, Beaconstac, Linkedin, Built In, Iteracy, Forbes, and more.
| What does the data Suggest | Justification |
| QR code usage has experienced exponential growth | Rapid adoption indicates mainstream acceptance. |
| Businesses need to prioritize QR code strategies | Missing this trend could mean missing significant opportunities. |
| QR code technology is a pivotal tool for the future | As past growth suggests, its importance will only escalate. |
#2. US QR Code Scans to Hit 99.5M Smartphone Users by 2025.
Source: Business Insider
Significance of the Data: Very High
Mentioned By: Infosecurity Magazine, Statista, NFCW, Association Of National Advertisers, Conveyer, Wpromote, Marketsource, QR Code Chimp, and more.
| What does the data Suggest | Justification |
| US smartphone users engaging with QR codes are on the rise | A consistent growth trajectory underscores market adaptation. |
| Businesses should focus on QR code integrations | Not adapting to this trend could risk market relevance. |
| QR codes are becoming an integral part of US user behavior | This progression suggests QR codes will be indispensable in the near future. |
#3. QR Code Market Forecasted to Reach $3.7 Billion by 2026.
Source: ZipDo
Significance of the Data: Very High
Mentioned By: Business Wire, Future Market Insights, Zipdo, Allied Market Research, Pr Newswire, Newswire, Grand View Research, Fintech Futures, and more.
| What does the data Suggest | Justification |
| The QR Code Market is on a robust growth trajectory | Such a valuation indicates significant market momentum. |
| Investing in QR code technology can yield substantial returns | The projected worth highlights potential profit avenues. |
| QR codes will dominate several sectors by 2026 | A market size of $3.7 billion implies wide-scale adoption and usage. |
#4. 45% of US Shoppers Use Marketing-Related QR Codes.
Source: Statista
Significance of the Data: High
Mentioned By: Statista, SLD, Retail Customer Experience, University Of Houston, Website Planet, Cmswire, Tradable Bits, Scanova, and more.
| What does the data Suggest | Justification |
| Nearly half of US shoppers have engaged with marketing QR codes | This indicates a major shift in the way consumers interact with brands. |
| Brands should incorporate QR codes in their marketing strategies | Ignoring this trend could mean missing out on a vast segment of the market. |
| QR codes have bridged the digital and physical realms of marketing | Their widespread usage underscores their effectiveness in modern marketing campaigns. |
#5. 57% Scan QR on Food for Product Details.
Source: Scanova
Significance of the Data: High
Mentioned By: Industrial Packaging, Researchgate, Scanova, Handy Labels, MDPI, Mention, European Supermarket Magazine, Statista, and more.
| What does the data Suggest | Justification |
| Over half of consumers use QR codes to gain insights on food products | This behavior showcases a demand for transparency in food items. |
| Food industries must prioritize QR code information for their products | Addressing this consumer behavior is essential for brand trust. |
| QR codes serve as a critical tool in informed decision-making for buyers | Their frequent use signifies a shift towards data-driven purchases. |
#6. 84.62% Respondents Have Scanned a QR Code.
Source: QRcodeChimp
Significance of the Data: Very High
Mentioned By: QR Code Chimp, Business Wire, Scanova,Qr Tiger, Scantrust, Magna4, Digital Marketing Institute, and more.
| What does the data Suggest | Justification |
| An overwhelming majority have engaged with QR codes | This level of adoption underscores QR codes’ ubiquitous presence. |
| Businesses must recognize QR codes as standard practice | Ignoring this prevalent tool could alienate a vast audience. |
| QR codes have become a staple in modern digital interaction | Their widespread utilization confirms their practicality and utility. |
#7. 75% Consumers Scan QR on FMCG Products.
Source: Scanova
Significance of the Data: High
Mentioned By: European Supermarket Magazine, Scanova, Researchgate, Retail World Magazine, Netimperative, Luxtag, QR Code Chimp, Seaman Paper, Beaconstac, and more.
| What does the data Suggest | Justification |
| Three-quarters of consumers engage with QR codes on FMCG products | This reveals a dominant trend in how consumers interact with goods. |
| FMCG brands must prioritize QR code integration for product insights | Non-adoption could hinder the brand’s competitiveness in the market. |
| QR codes on FMCG items significantly enhance consumer engagement | Their adoption indicates a consumer preference for added information access. |
#8. QR Code Market to Surge at 23.7% CAGR, 2021-2028.
Source: Grand View Research
Significance of the Data: Very High
Mentioned By: Gitnux, Grand View Research, Allied Market Research, Future Market Insights, Einpresswire, Data Bridge Market Research, and more.
| What does the data Suggest | Justification |
| The QR code market has a significant valuation and is expanding | Such a substantial valuation highlights the tool’s market importance. |
| Brands and businesses should invest in QR code technology | A 23.7% CAGR underscores the potential for massive ROI. |
| The prominence of QR codes will only amplify in the upcoming years | Their projected growth indicates they will be indispensable by 2028. |
