I’ve compiled a list of insightful print marketing statistics; a brief overview is provided below.

Print Marketing Statistics: Key Numbers

  • Online campaigns were 400% more effective when combining print and digital advertising.
  • People who receive print ads buy 28% more items and spend 28% more than those who do not receive print ads.
  • Print marketing has a 31% higher recall rate than digital advertising.
  • 77% of consumers remember print ads, compared to 46% for digital-only brands. rate for digital-only brands.
  • 61% of readers trust newspaper ads, and 42% trust online ads.
  • Print and direct mail marketing have a 9% customer response rate, while other digital marketing channels have 1% or less.
  • The global print media market grew from $319.47 billion in 2022 to $326.52 billion in 2023.
  • 79% of households read or scan direct mail advertisements.
  • 82% of internet users trust print ads for purchases.
  • 56% of consumers think that print marketing is the most trustworthy type of marketing.

Sources: (Socal News Group, SmallBizGenius, Cash4Toners, Top Media Advertising, R.C. Brayshaw, The Business Research Company, GraphicsZoo.)

#1. Combined Print-Digital Campaigns Yield 400% Boost in Online Effectiveness.

Online campaigns were 400% more effective when combining print and digital advertising

Source: Socal News Group

Significance of the Data: Very High

Mentioned By: Power Direct, Many Pixels, Top Media Advertising, The Escape, Mouse Graphics, Press Works, Linkedin, and more.

What does the data SuggestJustification
Integrating print and digital is a powerhouse strategy.A staggering 400% effectiveness boost illustrates the synergy of these combined channels.
Brands should prioritize a blended advertising approach.This synergy means businesses can optimize reach, engagement, and conversions.
Ad campaign cohesiveness across mediums is vital.A unified brand message across both platforms ensures consistent and amplified brand resonance.

#2. Print Ad Recipients Spend and Buy 28% More Than Non-Recipients.

Source: SmallBizGenius

Significance of the Data: Very High

Mentioned By: Conquest Graphics, My Creative Shop, News Works, Cash 4 Toners, Marketing Week, Kantar, Hubspot, and more.

What does the data SuggestJustification
Print ads substantially drive consumer purchasing behavior.The notable increase in both quantity and spending underscores print’s persuasive power.
Brands should recognize and harness the potency of print.Ignoring such a compelling impact on consumption patterns risks missed revenue opportunities.
Effective design and targeting in print are paramount.Given its influence, ensuring captivating and relevant print content is crucial for maximizing returns.

#3. Print Marketing Outperforms Digital with 31% Higher Recall Rate.

Significance of the Data: High

Mentioned By: 

What does the data SuggestJustification
Print marketing leaves a lasting impression on consumers.A 31% higher recall rate emphasizes its superior memorability over digital counterparts.
Brands should prioritize print for campaigns needing retention.Leveraging print’s recall strength can be pivotal for sustained brand awareness and engagement.
Ensuring memorable content in print is key.With its inherent recall advantage, captivating designs and messages can further enhance its impact.

#4. Print Advertisements: 77% Brand Recall Rate Versus Digital’s 46%.

Source: Cash4Toners

Significance of the Data: High

Mentioned By: Socal News Group, News Works, Gardner Web, Printing For Less, Adweek, Research Gate, and more.

What does the data SuggestJustification
Print advertising bolsters brand recall remarkably.The significant differential in recall rates underscores print’s robust impact on brand memory.
Brands seeking lasting impressions should lean into print.A 77% recall signifies print’s undeniable value in embedding brand presence in consumers’ minds.
A digital-only strategy might be limiting.While digital holds its merits, it may fall short in ensuring lasting brand remembrance compared to print.

#5. Trust in Newspaper Ads at 61%; Online Ads at 42%.

Source: Top Media Advertising

Significance of the Data: High

Mentioned By: PR Newswire, Linkedin, Research Gate, Contently, Antwerpes, and more.

What does the data SuggestJustification
Newspaper ads command a higher trust among consumers.With over half of readers placing trust in them, newspapers maintain their authoritative stance in advertising.
Brands seeking credibility should consider newspaper placements.A 61% trust rate can translate to stronger consumer faith in brand offerings and messages.
Reliance solely on online ads may risk trust deficits.A nearly 20% gap in trust between the mediums necessitates a diversified advertising approach to optimize credibility.

#6. Print Direct Mail Commands 9% Response; Digital Channels Barely 1%.

Source: R.C. Brayshaw

Significance of the Data: Very High

Mentioned By: Pdc Graphics, Cash 4 Toners, Pressworks, Linkedin, Gardner Web, Post Grid, and more.

What does the data SuggestJustification
Print and direct mail reign supreme in eliciting customer responses.Their 9% response rate is a testament to their enduring effectiveness in engaging consumers.
Brands must harness this potency for direct engagement.Such a stark contrast in response rates offers a compelling case for incorporating or bolstering print and direct mail strategies.
Relying exclusively on digital channels might underperform.Given the vast discrepancy, a digital-only strategy could fall short in maximizing customer interaction and feedback.

#7. Global Print Media Market Rises to $326.52 Billion in 2023.

Source: The Business Research Company

Significance of the Data: Medium

Mentioned By: Open PR, Report Linker, Globe Newswire, Research And Markets, Statista, Business Wire, and more.

What does the data SuggestJustification
The global print media market is experiencing a resurgence.The substantial growth over a year underscores print’s enduring relevance and vitality.
Brands and advertisers should not neglect print’s potential.This steady growth suggests an evolving consumer appetite for print, signaling opportunities for engagement.
Continuous innovation within print is vital.Despite its traditional roots, modernizing content and approach can further fuel its growth trajectory.

#8. 79% of Households Engage with Direct-Mail Advertisements.

Source: Graphics Zoo

Significance of the Data: Very High

Mentioned By: Linkedin, Family Life Magazines, Information Packaging, My Creative Shop, Modern Postcard, Blake Envelopes, Design Distributors, Printedge, and more.

What does the data SuggestJustification
Direct-mail ads command significant attention from households.With nearly 80% engagement, it’s evident that direct-mail remains a dominant force in consumer touchpoints.
Businesses must recognize this medium’s penetrative power.Such a high percentage of readership provides a golden opportunity for brands to communicate effectively.
Ensuring compelling content in direct-mail is paramount.Given its widespread reach, tailoring content to resonate with diverse households can maximize its impact.