I’ve compiled a list of insightful print marketing statistics; a brief overview is provided below.
Print Marketing Statistics: Key Numbers
- Online campaigns were 400% more effective when combining print and digital advertising.
- People who receive print ads buy 28% more items and spend 28% more than those who do not receive print ads.
- Print marketing has a 31% higher recall rate than digital advertising.
- 77% of consumers remember print ads, compared to 46% for digital-only brands. rate for digital-only brands.
- 61% of readers trust newspaper ads, and 42% trust online ads.
- Print and direct mail marketing have a 9% customer response rate, while other digital marketing channels have 1% or less.
- The global print media market grew from $319.47 billion in 2022 to $326.52 billion in 2023.
- 79% of households read or scan direct mail advertisements.
- 82% of internet users trust print ads for purchases.
- 56% of consumers think that print marketing is the most trustworthy type of marketing.
Sources: (Socal News Group, SmallBizGenius, Cash4Toners, Top Media Advertising, R.C. Brayshaw, The Business Research Company, GraphicsZoo.)
#1. Combined Print-Digital Campaigns Yield 400% Boost in Online Effectiveness.
Source: Socal News Group
Significance of the Data: Very High
Mentioned By: Power Direct, Many Pixels, Top Media Advertising, The Escape, Mouse Graphics, Press Works, Linkedin, and more.
| What does the data Suggest | Justification |
| Integrating print and digital is a powerhouse strategy. | A staggering 400% effectiveness boost illustrates the synergy of these combined channels. |
| Brands should prioritize a blended advertising approach. | This synergy means businesses can optimize reach, engagement, and conversions. |
| Ad campaign cohesiveness across mediums is vital. | A unified brand message across both platforms ensures consistent and amplified brand resonance. |
#2. Print Ad Recipients Spend and Buy 28% More Than Non-Recipients.
Source: SmallBizGenius
Significance of the Data: Very High
Mentioned By: Conquest Graphics, My Creative Shop, News Works, Cash 4 Toners, Marketing Week, Kantar, Hubspot, and more.
| What does the data Suggest | Justification |
| Print ads substantially drive consumer purchasing behavior. | The notable increase in both quantity and spending underscores print’s persuasive power. |
| Brands should recognize and harness the potency of print. | Ignoring such a compelling impact on consumption patterns risks missed revenue opportunities. |
| Effective design and targeting in print are paramount. | Given its influence, ensuring captivating and relevant print content is crucial for maximizing returns. |
#3. Print Marketing Outperforms Digital with 31% Higher Recall Rate.
Significance of the Data: High
Mentioned By:
| What does the data Suggest | Justification |
| Print marketing leaves a lasting impression on consumers. | A 31% higher recall rate emphasizes its superior memorability over digital counterparts. |
| Brands should prioritize print for campaigns needing retention. | Leveraging print’s recall strength can be pivotal for sustained brand awareness and engagement. |
| Ensuring memorable content in print is key. | With its inherent recall advantage, captivating designs and messages can further enhance its impact. |
#4. Print Advertisements: 77% Brand Recall Rate Versus Digital’s 46%.
Source: Cash4Toners
Significance of the Data: High
Mentioned By: Socal News Group, News Works, Gardner Web, Printing For Less, Adweek, Research Gate, and more.
| What does the data Suggest | Justification |
| Print advertising bolsters brand recall remarkably. | The significant differential in recall rates underscores print’s robust impact on brand memory. |
| Brands seeking lasting impressions should lean into print. | A 77% recall signifies print’s undeniable value in embedding brand presence in consumers’ minds. |
| A digital-only strategy might be limiting. | While digital holds its merits, it may fall short in ensuring lasting brand remembrance compared to print. |
#5. Trust in Newspaper Ads at 61%; Online Ads at 42%.
Source: Top Media Advertising
Significance of the Data: High
Mentioned By: PR Newswire, Linkedin, Research Gate, Contently, Antwerpes, and more.
| What does the data Suggest | Justification |
| Newspaper ads command a higher trust among consumers. | With over half of readers placing trust in them, newspapers maintain their authoritative stance in advertising. |
| Brands seeking credibility should consider newspaper placements. | A 61% trust rate can translate to stronger consumer faith in brand offerings and messages. |
| Reliance solely on online ads may risk trust deficits. | A nearly 20% gap in trust between the mediums necessitates a diversified advertising approach to optimize credibility. |
#6. Print Direct Mail Commands 9% Response; Digital Channels Barely 1%.
Source: R.C. Brayshaw
Significance of the Data: Very High
Mentioned By: Pdc Graphics, Cash 4 Toners, Pressworks, Linkedin, Gardner Web, Post Grid, and more.
| What does the data Suggest | Justification |
| Print and direct mail reign supreme in eliciting customer responses. | Their 9% response rate is a testament to their enduring effectiveness in engaging consumers. |
| Brands must harness this potency for direct engagement. | Such a stark contrast in response rates offers a compelling case for incorporating or bolstering print and direct mail strategies. |
| Relying exclusively on digital channels might underperform. | Given the vast discrepancy, a digital-only strategy could fall short in maximizing customer interaction and feedback. |
#7. Global Print Media Market Rises to $326.52 Billion in 2023.
Source: The Business Research Company
Significance of the Data: Medium
Mentioned By: Open PR, Report Linker, Globe Newswire, Research And Markets, Statista, Business Wire, and more.
| What does the data Suggest | Justification |
| The global print media market is experiencing a resurgence. | The substantial growth over a year underscores print’s enduring relevance and vitality. |
| Brands and advertisers should not neglect print’s potential. | This steady growth suggests an evolving consumer appetite for print, signaling opportunities for engagement. |
| Continuous innovation within print is vital. | Despite its traditional roots, modernizing content and approach can further fuel its growth trajectory. |
#8. 79% of Households Engage with Direct-Mail Advertisements.
Source: Graphics Zoo
Significance of the Data: Very High
Mentioned By: Linkedin, Family Life Magazines, Information Packaging, My Creative Shop, Modern Postcard, Blake Envelopes, Design Distributors, Printedge, and more.
| What does the data Suggest | Justification |
| Direct-mail ads command significant attention from households. | With nearly 80% engagement, it’s evident that direct-mail remains a dominant force in consumer touchpoints. |
| Businesses must recognize this medium’s penetrative power. | Such a high percentage of readership provides a golden opportunity for brands to communicate effectively. |
| Ensuring compelling content in direct-mail is paramount. | Given its widespread reach, tailoring content to resonate with diverse households can maximize its impact. |
