Share this on

Let’s start by reviewing some of the key pinterest shopping statistics.

Key Pinterest Shopping Statistics

  • 47% of Pinterest Users Spend Time Finding Products and Shopping on the Platform.[3]
  • 87% of Pinterest users have purchased something they discovered there.[5]
  • 60% of Pinterest users start their product research on the platform.[4]
  • 80% of weekly Pinners have discovered a new brand or product on Pinterest. [1]
  • 93% of users are planning future purchases on Pinterest.[5]
  • 98% of users have tried something they found on Pinterest.[5]
  • 97% of top Pinterest searches are unbranded.[1]
  • 444 Million People Use Pinterest.
  • 85% of Pinners say they use Pinterest to plan new projects.[1]
  • 75% of weekly Pinterest users say they’re always shopping.[2]
  • Shoppers on Pinterest have 85% bigger baskets than shoppers on other platforms.[1]
  • Pinterest refers to 33% more traffic to e-commerce sites than Facebook.

I’m sure by now you’ve heard of Pinterest and more specifically, Pinterest for businesses. It’s growing in popularity every day and has shown to be a wonderful tool for reaching your target audience. 

There’s one thing you might not know about Pinterest is the new feature that allows users to select brands they like from specific pages on company websites. These noted brands will appear in various parts of the web interface including shopping bag links and the search results. 

You read that right, products you pin from a brand website may actually show up in search results! This is incredibly exciting news for ecommerce sites and is likely going to drive increased sales. These two things combined make Pinterest a must-use tool for every business out there.

Here are some interesting pinterest shopping statistics that may surprise you.

Time spend to find products 

The usage of Pinterest for shopping has been growing since the beginning, and recent statistics show that there is big potential for future growth. Brands are beginning to recognize the value of Pinterest in terms of driving traffic and social engagement to their websites, and we can expect to see more brands take advantage of the site’s full potential in the future. 

How companies and retailers sell their products on this social media platform will be quite interesting to watch in the coming months.

Users purchase after discover

Pinterest is clearly more than a nice picture sharing platform. Since its inception in 2010, the site has been a vital marketing tool for brands, particularly in fashion. Fashion bloggers can show off their looks and promote their companies. 

While many Pinterest visitors came just to browse, many ended up buying something they saw on the site. That adds some credence to the site’s claims of being a marketing platform and a source of product ideas.

Start product research on Pinterest

Start product research on Pinterest

It is evident from this study that a significant amount of users are finding their way to your website through the social media network, which is good news for businesses that have not yet embraced the platform. 

It appears quite likely that any firm that is not currently employing Pinterest for product research should at the very least establish a presence on the site in order to take advantage of the traffic it generates.

New brand or product Pinterest

New brand or product Pinterest

These statistics may not tell anything about Pinterest’s impact on sales. The fact that 80% of Pinners discovered a new brand or product on Pinterest should reassure any firm trying to use the site for marketing. 

If your organization does not already have a Pinterest account, now is the time to start. Consider improving your presence on Pinterest by posting product or service photographs and giving valuable information such as case studies, infographics, and videos.

Futures purchase on Pinterest

Futures purchase on Pinterest

The data speaks for itself. Pinterest’s pins and boards are the future of shopping. The number of shoppers who have increased interest in purchasing things or have actually purchased an item from a brand after seeing it on Pinterest is proof of this. 

We’ve seen comparable stats from other sites, but if you take anything away from this post, make it that you need to start thinking about how to make your website work for you as a social media tool.

Tried something found on Pinterest

Tried something found on Pinterest

Online shopping can be intimidating. It’s difficult to know if a product will appear exactly as shown online, or if a seller would even mail it to you. Pinterest solves these issues by giving an almost limitless source of inspiring images. 

Many retailers use Pinterest to promote their items. This is a terrific approach for retailers to reach customers who don’t use computers or mobile devices.

Unbranded search on Pinterest

Unbranded search on Pinterest

With so many searches being non-brand related, it could point to a shift in how consumers use Pinterest. Instead of using Pinterest as a virtual wish list as many brands had hoped, this data seems to indicate that Pinterest is used more like an online directory or search engine. 

So while some users may be looking for products, others could simply be looking for visual inspiration. Whatever the cause, the massive amount of non-branded searches on Pinterest is a strong indication that SEOs should pay attention.

How many people use Pinterest

Pinterest is definitely a popular site so it makes sense to use it for marketing. It allows companies to target ads based on users and demographics, which is a great way to advertise to the right people. The popularity and wide use of Pinterest makes it a good choice.

Use Pinterest to Plan new project

This statistic is huge! It shows that Pinterest really does help with ideas and planning. This is a feature that will appeal to businesses, big and small.

Pinterest User Shopping 

As Pinterest continues to expand, it will be able to focus its efforts on determining which aspects of the site visitors are most interested in exploring further. And once that occurs, it can assist marketers in identifying the most appropriate audience for their content. 

Because Pinterest users are highly engaged, as eMarketer points out, brands who create visual content for them will be rewarded: “They don’t always have time to read blogs or the latest news from sites such as The New York Times or industry blogs, but they do have time to add and reshare content on Pinterest.”

Pinterest Basket Size

In overall, it appears that Pinterest is fairly popular when it comes to online buying, as evidenced by the number of people that use it. There are probably a slew of factors contributing to this, but the first thing that comes to mind is the sheer quantity of people that are active on Pinterest. 

They spend more money than their counterparts on other social media platforms, and if you play your cards well, they could be profitable customers for your company.

E-commerce Traffic from Pinterest

Pinterest is a huge ecommerce referral source, which makes it a valuable tool for online marketers everywhere. There’s a lot more data out there, but this just gives you an idea of the scope that we’re dealing with.

Final Thought

According on the findings of our research, Pinterest users may be a viable target market for your e-commerce business.

As a brief recap, in total, our survey showed that only 14.5% of pinners had bought something from a pin, but we also discovered that this percentage increased the more niche specific users were to the product or brand. 

Those who pin goods for travel, for example, are far more likely to have purchased travel-related items from Pinterest than those who pin items for interior design or fashion.

This is an incredibly unique target group, capable of sending thousands of targeted consumers right to your online store.




3. eMarketer

4.Business Pinterest


Share this on

Leave a Reply