I’ve curated 7 remarkable mobile search statistics; find a brief overview below. Following this, you’ll find a thorough interpretation of their implications and a substantiation of their significance.
Mobile Search Statistics: Key Numbers
- Almost 60% of all online searches are now conducted on a mobile device.
- Mobile searchers are 2.3 times more likely to buy in-store.
- Currently, 67.81% of web visits in the United States are mobile.
- Google controls 93.68% of the mobile search engine market.
- 63% of visits from organic search come from a mobile device.
- 70% of mobile searchers who recently bought something have clicked to call a business from the search results page.
- 80% of shoppers used their phones while in a store to look up product reviews, compare prices, or find an alternative store.
- Over 51% of smartphone users have found a new company or product through a search.
- 30% of mobile searches are location-based.
Source: (Hitwise, Oberlo, Daily Blogging, John Wiley & Sons, Merkle Inc, Inside AdWords, OuterBox, Make A Website Hub, Think with Google.)
Now that we’ve covered the big picture, let’s get into the nitty-gritty of each mobile search stats.
mobile search statistics
#1. Mobile Devices Power Nearly 60% of All Online Searches Globally.
Source: Hitwise
Significance of the Data: Very High
Mentioned By: The Webmaster, Search Engine Land, Oberlo, Sistrix, Martech, Statista, Exploding Topics, and more.
| What does the data Suggest | Justification |
| Optimize websites for mobile search algorithms. | Majority of search queries are mobile. |
| Prioritize mobile user experience in web design. | Ensures user retention post-search. |
| Invest in mobile-specific search engine marketing strategies. | Targeting the dominant search platform is key. |
#2. A Striking 67.81% of US Web Visits Now Mobilized.
Source: Oberlo
Significance of the Data: Very High
Mentioned By: The Small Business Blog, Statista, Linkedin, Exploding Topics, Reedsy, Think With Google, Forbes, Campaign Monitor, and more.
| What does the data Suggest | Justification |
| Adopt a mobile-first web development approach in the US. | Most web visits are on mobile devices. |
| Ensure web designs are responsive and mobile-optimized. | Offers the best user experience for the majority. |
| Invest in tools to monitor and improve mobile site speed. | Optimized performance is imperative for retention. |
#3. Google Dominates with 93.68% Mobile Search Engine Market Share.
Source: Daily Blogging
Significance of the Data: Very High
Mentioned By: Stat Counter, Statista, Oberlo, Kinsta, Search Engine Journal, Search Engine Land, and more.
| What does the data Suggest | Justification |
| Prioritize optimization for Google’s mobile search algorithms. | Google overwhelmingly dominates mobile search. |
| Invest in understanding and adhering to Google’s mobile best practices. | Ensures high visibility and performance. |
| Monitor changes in Google’s mobile search policies and guidelines. | Staying compliant is vital to maintain rankings. |
#4. In Food & Beverage: An Overwhelming 72% Searches Executed on Mobile.
Source: John Wiley & Sons
Significance of the Data: Very High
Mentioned By: ResearchGate, Refrigerated Frozen Food, Bmc Public Health, and more.
| What does the data Suggest | Justification |
| Tailor food and beverage digital strategies to mobile-first. | Majority of sector interactions are mobile. |
| Ensure mobile user experience in these sectors is seamless. | Enhances user retention and sales. |
| Allocate resources to understand mobile consumer behavior in food and beverage. | Insights drive sector-specific strategy success. |
#5. Mobile Accounts for 63% of Organic Search Visits.
Source: Merkle Inc
Significance of the Data: Very High
Mentioned By: Statista, Daily Blogging, Oberlo, Higher Visibility, Monster Insights, Siteefy, Search Engine Journal, and more.
| What does the data Suggest | Justification |
| Prioritize mobile optimization for organic search strategies. | Majority of organic visits are mobile. |
| Invest in mobile-responsive website designs. | Ensures seamless user experience. |
| Monitor mobile search trends to stay ahead. | Vital for capturing the dominant audience. |
#6. 70% Mobile Searchers Click-to-Call Businesses Post-Purchase from Search Results.
Source: Inside AdWords
Significance of the Data: High
Mentioned By: Search Engine Watch, Webtraining India, Invoca, Think With Google, Search Engine Journal, and more.
| What does the data Suggest | Justification |
| Implement click-to-call features prominently in search results. | Majority of purchasers use this function. |
| Ensure business call centers are well-equipped for increased calls. | Prepares businesses for heightened demand. |
| Continuously analyze call conversions from search results. | Vital for refining and optimizing campaigns. |
#7. In-Store, 80% Shoppers Turn to Mobiles for Reviews, Price Comparisons.
Source: OuterBox
Significance of the Data: High
Mentioned By: E-Commerce Times, Charge Tech, Smarter Reality, Linkedin, Global Brands Magazine, Think With Google, Mckinsey & Company, Instapage, and more.
| What does the data Suggest | Justification |
| Optimize in-store Wi-Fi for better mobile browsing experience. | Supports the majority’s in-store habits. |
| Enhance mobile product information and review accessibility. | Vital for informed in-store purchasing. |
| Collaborate with price comparison platforms for visibility. | Meets demand for price-conscious shoppers. |
#8. Over 51% Smartphone Users Stumble Upon New Brands or Products While Searching.
Source: Make A Website Hub
Significance of the Data: High
Mentioned By: TechCrunch, Shopkick, Linkedin, Martech, Think With Google, Blue Corona, and more.
| What does the data Suggest | Justification |
| Prioritize mobile search optimization to capture discovery. | Smartphones are pivotal for brand discovery. |
| Ensure mobile ads and content are engaging and relevant. | Drives organic discovery and interest. |
| Invest in mobile search analysis tools to identify trends. | Essential for tapping into new audiences. |
