I’ve compiled a list of insightful b2b video marketing statistics; a brief overview is provided below.

Mobile Marketing Statistics: Key Numbers

  • By 2023, mobile ad spend will reach $360 billion, growing 18.5% CAGR.
  • 70% of website traffic comes from mobile phones.
  • 58% of cross-platform sales are completed on mobile devices.
  • More than 80% use a smartphone to connect to the Internet.
  • 51% of all media are now viewed on mobile devices.
  • 64% of digital ad spend is spent on mobile devices.
  • 66.6 percent of the world’s population uses a mobile device.
  • People spend about 5 hours per day on their smartphones.
  • 52% of clicks on PPC ads come from mobile devices.
  • In 2020, 31% of retail spending was made on mobile devices.

Sources: (Udonis, Cio Dive, Market Splash, GWI, MarTech, Insider Intelligence, Data Reportal, Earth, WebFX, Luisa Zhou.

Mobile Friendly Website Statistics

  • 80% of the top-ranked websites are mobile-friendly.
  • 61% of users will never return to a website that is not mobile-friendly.
  • 61% of consumers say they are more likely to purchase from mobile-friendly sites

Source: (ClearTech Interactive Corp, Aovup, BrightLocal.)

Significance of the Data: (1-Very High, 2-Very High, 3-Very High.)

Mentioned By: ClearTech Interactive, Review42, Aovup, Luisa Zhou, Linkedin, Digital Habitus, Digital Grace Design, Charley Grey, Think With Google, Jdm Digital, Forbes, Brightlocal, Search Engine Watch, Martech, Webfx, and more.

Data suggestJustification
Mobile-friendliness is imperative for top websites.80% of top sites are mobile-optimized.
Non-mobile-friendly sites lose significant traffic.Over half never return to non-optimized sites.
Sales potential increases with mobile optimization.61% more likely to purchase from mobile sites.
Being non-mobile-friendly risks brand reputation.Lost visitors imply negative user experience.
Mobile optimization is no longer optional.Majority favor mobile-friendly purchasing.
User experience on mobile directly affects loyalty.High abandon rates for non-optimized sites.

Mobile Advertising Spending

  • Mobile accounts for 64% of digital ad spend
  • Mobile advertising spending will surpass $413 billion by 2024
  • Mobile ad spend will reach $360 billion worldwide by the end of 2023, growing at an 18.5% CAGR.

Source: (O’Dwyer, Marketsplash, Udonis.)

Significance of the Data: (1-Very High, 2-Very High, 3-High.)

Mentioned By: Fortune Business Insights, Insider Intelligence, You Gov, Mobile Marketing Reads, Medium, Netimperative, The Times Of India, Luisa Zhou, Oberlo, Market Splash, Fashion Discounts, Invite Referrals, Business Standard, Udonis, Globe Newswire, and more.

Data suggestJustification
Mobile is dominant in digital advertising landscape.64% of digital ad funds are directed towards mobile.
Mobile ad investment will see significant growth.Spending is projected to exceed $413 billion by 2024.
Rapid mobile ad market expansion is expected.$360 billion by 2023 with an 18.5% CAGR indicates this.
Businesses are prioritizing mobile in ad strategies.Ad spend proportions reveal this upward trend.
Return on mobile ad investment is promising.Consistent growth projections highlight its potential.
Mobile is the future of digital ad campaigns.Predictions indicate major allocations to mobile ads.

#1. Mobile Ad Spend to Hit $360 Billion by 2023: 18.5% CAGR Growth.

Source: Udonis

Significance of the Data: Very High

Mentioned By: 

What does the data SuggestJustification
Prioritize mobile ad investments.Significant growth ahead.
Anticipate rising ad costs.High demand increases cost.
Optimize mobile ad strategies.Staying competitive is key.

#2. Mobile Drives 70% of Web Traffic: A Digital Dominance.

Source: Cio Dive

Significance of the Data: Very High

Mentioned By: 

What does the data SuggestJustification
Focus web design on mobile-first approach.Majority of users access via mobile.
Prioritize mobile optimization for user experience.Ensures seamless web navigation.
Allocate resources for mobile performance testing.Stability and speed are paramount.

#3. 58% of Cross-Platform Sales Finalized via Mobile.

58% of cross-platform sales use mobile to finalize the purchase

Source: Market Splash

Significance of the Data: High

Mentioned By: 

What does the data SuggestJustification
Prioritize mobile checkout optimization.Majority finalize purchases on mobile.
Ensure seamless transition from other platforms to mobile.Fluid cross-platform experience is crucial.
Invest in mobile security and payment solutions.Trust and ease in payment is imperative.

#4. Over 80% Web Users Now Access Through Smartphones.

Source: GWI

Significance of the Data: Very High

Mentioned By: 

What does the data SuggestJustification
Implement a mobile-centric web strategy.Vast majority access via smartphones.
Enhance mobile site accessibility and usability.Ensures user retention and satisfaction.
Prioritize mobile web load speeds and responsiveness.Swift and smooth experiences are imperative.

#5. Media Consumption: 51% Now Viewed on Mobile Devices.

Source: MarTech

Significance of the Data: High

Mentioned By: 

What does the data SuggestJustification
Adapt media strategies for mobile-first audiences.Majority of media consumption is on mobile.
Ensure media content is optimized for mobile viewing.Guarantees the best user experience.
Allocate resources to mobile media platform development.Staying competitive in the dominant platform.

#6. Digital Ad Budget: Mobile Commands a 64% Share.

Source: Insider Intelligence

Significance of the Data: Very High

Mentioned By: 

What does the data SuggestJustification
Direct substantial budgets to mobile advertising.Mobile dominates the digital ad market.
Ensure ads are tailored for mobile platforms.Optimal engagement and returns.
Continually evaluate mobile ad performance metrics.Vital for staying ahead in the market.

#7. Two-Thirds of Global Population, 66.6%, Now Mobile Users.

Source: Data Reportal

Significance of the Data: Very High

Mentioned By: 

What does the data SuggestJustification
Prioritize mobile compatibility in digital solutions.Majority of global users are on mobile.
Develop strategies targeting mobile device users worldwide.Ensures maximum reach and engagement.
Allocate resources to understanding mobile user behavior.Insights into this dominant user base are key.

#8. Daily Habit: Individuals Spend 5 Hours on Smartphones.

Source: Earth

Significance of the Data: High

Mentioned By: 

What does the data SuggestJustification
Design digital content for prolonged mobile engagement.Users are highly active on smartphones.
Optimize app and web usability for extended sessions.Ensures continuous and immersive usage.
Prioritize mobile platform innovations and updates.Catering to where most time is spent is key.