Mobile commerce is reshaping the way we shop and do business. In 2023, the value of global mobile e-commerce will reach a remarkable $2.2 trillion. 

This shift is especially prominent in the United States, where mobile commerce now represents 31% of all retail ecommerce sales. The growth has been swift; m-commerce sales increased by 85% in 2022 alone

Let me share the most crucial mobile commerce statistics and trends you should be aware of right away. 📱🌐💹

Mobile Commerce Statistics: The Key Data

  • M-commerce sales increased by 85% in 2022. 
  • US mobile commerce sales reached $431 billion in 2022, double the 2019 figure.
  • M-commerce sales made up 60% of global e-commerce sales in 2023.
  • 62% of all online sales came from mobile devices
  • 72% of e-commerce website visits come from smartphones
  • 35% of U.S. consumers only shop online from their mobile devices.
  • 79% of smartphone users have made a purchase online using their mobile device.
  • 88% of consumers have at least one shopping app on their smartphone. 
  • 60% of consumers prefer mobile shopping apps over mobile sites because of better user experience.
  • In 2021, nearly one-third of US internet users purchased something using their mobile device every week.

Sources: (Saleslion, SaleCycle, BusinessInsider, Statista, Cision PR Newswire, retail customer experience, Synchrony 2018 Digital Study)

More Data: eCommerce Statistics and Facts

79% of Smartphone Users Conduct Online Shopping via Mobile

Important takeaway:

Prioritize mobile optimizationMajority of consumers use smartphones for purchases; poor mobile experience can hurt sales.
Implement mobile payment optionsHigh smartphone usage indicates potential preference for mobile-friendly transactions.
Invest in mobile marketing strategiesUsers are purchasing via mobile, thus targeted advertising can boost sales.

Source: Saleslion

Mobile Commerce Soars to $431.04 Billion in 2022, a Significant Jump

Important takeaway:

Increase investment in m-commerceThe market is growing significantly; not participating could result in missed opportunities.
Enhance m-commerce user experienceIncreased sales imply user preference; a streamlined experience can drive further growth.
Analyze m-commerce trendsThe rise in sales suggests evolving consumer behavior; understanding these shifts is crucial for strategy.

Source: SaleCycle

88% of Consumers Harness Shopping Apps, Transforming Retail Landscape

Important takeaway:

Develop a functional shopping appHigh percentage of consumers use shopping apps; being absent could mean lost business.
Invest in app marketingThe prevalence of shopping apps signifies a clear market for visibility and customer engagement.
Continuously update app featuresHigh usage rates suggest that maintaining app quality is crucial for customer retention.

Source: BusinessInsider

Weekly Mobile Shopping Skyrockets, Engaging a Third of US Internet Users

Important takeaway:

High frequency of mobile purchasesA significant portion of users engage in weekly mobile shopping
Retailers should optimize for mobile transactionsFrequent mobile purchases highlight the need for seamless mobile transaction experiences
Mobile-centric marketing strategies could be beneficialGiven the frequency of mobile purchases, marketing on these platforms may be effective
Consider weekly promotions for mobile usersThe data suggests that users are open to weekly mobile purchases

The statistic implies a prevalent trend of regular mobile purchases among US internet users. Retailers should leverage this by optimizing their platforms for mobile transactions, implementing mobile-focused marketing strategies, and possibly offering weekly promotions tailored to these habitual mobile shoppers.

Source: Statista

77% of US Shoppers Leverage Mobile Devices for In-store Price Comparison

Important takeaway:

Offer competitive mobile pricingConsumers actively compare prices; uncompetitive rates could drive them elsewhere.
Develop a price-match policyHigh in-store mobile usage can be leveraged with price-matching to retain sales.
Improve product information accessibilityConsumers compare online; detailed mobile product info can influence purchase decisions.

Source: Cision PR Newswire

60% of Consumers Favor Mobile Shopping Apps for Superior User Experience

Important takeaway:

Prioritize mobile app developmentA significant majority of consumers show a preference for mobile apps over sites
Invest in UX optimization for appsConsumers value superior user experience offered by apps
Keep mobile site as secondary optionDespite the preference for apps, 40% still utilize mobile sites
Align marketing strategies with mobile appsAs a large consumer base prefer apps, marketing efforts should focus there

The data clearly indicates a trend favoring mobile apps for their superior user experience. Businesses should therefore pivot towards app development and user experience optimization, while maintaining their mobile sites for the remaining market segment.

Source:  retail customer experience

67% of Consumers Download Retailers’ Apps, Fostering Direct Engagement

67 percent of consumers have downloaded a retailer's app

Important takeaway:

Retailer’s apps are popular among consumersA significant majority of consumers download retailer’s apps
Continue app development for retailersThe high download percentage indicates the effectiveness of retailer apps
Retailers without apps should consider creating oneThis could tap into the large user base already engaging with such apps
Potential for app-based marketing and promotionsGiven the popularity of retailer apps, they can be effective marketing tools

Given that 67% of consumers download retailer’s apps, this suggests a strong acceptance and reliance on these platforms. Retailers should therefore consider continuing or initiating app development, leveraging their apps for marketing purposes, and ensuring their customers are aware of and can easily access their apps.

Source:  Synchrony 2018 Digital Study