I’ve compiled a list of insightful digital marketing ROI statistics; a brief overview is provided below.
Digital Marketing ROI Statistics: Key Numbers
- The average ROI for email marketing is 4,200%.
- PPC Returns $2 for every $1 spent, resulting in a 200% ROI.
- SEO Has an average ROI of 2,200%.
- Online PR Has an ROI of 335%.
- Affiliate Marketing Has an ROI of 227%.
- A good marketing ROI is a 5:1 ratio.
- 49% of businesses say organic search provides the best marketing ROI.
- By 2026, digital advertising spending is expected to reach $876 billion USD.
- 80% of marketers measure social-media success by engagement, and 56% by website traffic.
- 88% of marketers are satisfied with the ROI of video marketing.
Sources: (Luisa Zhou, Google Economic Impact, Blend Commerce, Alexander Jarvis, First Page Sage, Adobe, Search Engine Journal, Oberlo.)
#1. Email Marketing Boasts Staggering 4,200% Average ROI.
Source: Luisa Zhou
Significance of the Data: Very High
Mentioned By: HubSpot, Mail Monitor, Snov, Oberlo, Mailer Cloud, Constant Contact, Financial Post, Fluent Crm, Neal Schaffer, and more.
| What does the data Suggest | Justification |
| Prioritize email marketing in promotional strategies. | High ROI indicates significant returns for every dollar spent. |
| Invest in optimizing email campaigns for better engagement. | A strong ROI suggests that enhancing email quality could further increase profitability. |
| Allocate more budget towards email marketing initiatives. | With such impressive ROI, reinvesting can amplify business growth. |
#2. PPC Campaigns Deliver 200% ROI: $2 for Every $1 Invested.
Source: Google Economic Impact
Significance of the Data: High
Mentioned By: LinkedIn, Your Marketing People, Traffic Soda, Hawk Sem, Word Stream, Dagmar Marketing, Small Biz Genius, Push Pull Agency, and more.
| What does the data Suggest | Justification |
| Increase investment in PPC campaigns. | Doubling the return on investment showcases the effectiveness of the medium. |
| Evaluate and refine PPC strategies regularly. | Maintaining a 200% ROI requires consistent oversight and optimization. |
| Reallocate funds from lower-performing channels to PPC. | Redirecting resources can capitalize on proven profitability. |
#3. SEO Achieves Impressive 2,200% Average ROI for Brands.
Source: Blend Commerce
Significance of the Data: Very High
Mentioned By: FutureLearn, Website Builder Expert, Search Engine Journal, Active Web Group, Accountantseo, Rocketseed, Kalpins, and more.
| What does the data Suggest | Justification |
| Prioritize SEO in digital marketing plans. | Exceptional ROI underscores its significant potential for returns. |
| Continuously update and optimize website content. | Maintaining high ROI in SEO demands adapting to evolving algorithms and trends. |
| Allocate a larger portion of the budget towards SEO initiatives. | Such substantial ROI warrants increased investment for sustained growth. |
#4. Online PR Strategy Yields 335% Return on Investment.
Source: Alexander Jarvis
Significance of the Data: Medium
Mentioned By: Adweek, First Page Sage, Alexander Jarvis, Adsbot, Investopedia, Marketing Evolution, and more.
| What does the data Suggest | Justification |
| Elevate the prominence of online PR in marketing strategies. | A 335% ROI showcases the potential of online PR to drive value. |
| Monitor and refine online PR campaigns for maximum impact. | Continual refinement ensures ROI remains robust and effective. |
| Reapportion resources to boost online PR efforts. | Investing in high-ROI channels like online PR can bolster overall returns. |
#5. Affiliate Marketing Generates 227% ROI for Businesses.
Source: First Page Sage
Significance of the Data: Medium
Mentioned By: Affilimate, First Page Sage, Wp Manage Ninja, Impact My Biz, Round About, Acceleration Partners, Linkedin, Impact, Investopedia, Similarweb, and more.
| What does the data Suggest | Justification |
| Amplify affiliate marketing within the marketing mix. | A 227% ROI indicates a potent avenue for return on investment. |
| Engage and cultivate relationships with high-performing affiliates. | Strengthened partnerships can enhance already promising returns. |
| Divert funds from lesser-performing avenues to affiliate marketing. | Capitalizing on proven ROI ensures more efficient use of resources. |
#6. Standard Marketing ROI Benchmark Set at Strong 5:1 Ratio.
Source: Adobe
Significance of the Data: High
Mentioned By: Marketing Evolution, Web Strategies Inc, Local Iq, Barnraisers Llc, Oracle, Linkedin, Web Fx, Mayple, and more.
| What does the data Suggest | Justification |
| Target a 5:1 ROI benchmark in marketing endeavors. | Achieving this ratio ensures quintuple returns on every dollar spent. |
| Continuously evaluate campaigns against this standard. | Regular assessment upholds campaign effectiveness and financial prudence. |
| Reallocate resources to strategies nearing or surpassing this ratio. | Prioritizing high-yielding channels maximizes overall marketing efficiency. |
#7. 49% of Enterprises Rank Organic Search as Top Marketing ROI Source.
Source: Search Engine Journal
Significance of the Data: High
Mentioned By: Ranktracker, Linkedin, Barnraisersllc, Veloxmedia, Upinc, Demand Jump, and more.
| What does the data Suggest | Justification |
| Prioritize organic search in digital marketing plans. | Nearly half of businesses recognize its unmatched ROI potential. |
| Invest in SEO and content strategies to enhance organic reach. | Maximizing organic search ROI demands consistent quality and optimization. |
| Reassess marketing channels underperforming compared to organic search. | Redirecting efforts can harness the recognized value of organic search. |
#8. Digital Ad Spend to Soar to $876 Billion by 2026.
Source: Oberlo
Significance of the Data: Very High
Mentioned By: Insider Intelligence, Statista, Juniper Research, It Edge News, PwC, Mumbrella, and more.
| What does the data Suggest | Justification |
| Allocate substantial budget towards digital advertising. | The projection emphasizes the expanding dominance of digital avenues. |
| Stay abreast of emerging digital advertising trends. | As spending surges, capitalizing on forefront trends will be pivotal. |
| Reevaluate non-digital advertising allocations. | The digital shift suggests realigning resources for maximum ROI. |
