I’ve compiled a list of insightful marketing automation statistics; a brief overview is provided below.
Marketing Automation Statistics: Key Findings
- On average, marketing automation can boost sales productivity by up to 14.5% and cut marketing costs by 12.2%.
- Marketing automation tools can increase productivity by 20%.
- 80% of marketing automation users reported an increase in lead volume.
- 77% of marketing automation users saw an increase in conversions.
- 91% of marketing automation users believe it is “very important” to the overall success of their online marketing activities.
- 79% of businesses use marketing automation as part of their overall strategy.
- 47% of marketers use marketing automation to increase sales revenue.
- 85% of marketers believe their automation is efficient.
- Over 55% of B2B companies use marketing automation.
- 28% of surveyed companies plan to use marketing automation in two years.
Sources: (Isdi Crm, Nucleus Research, Invesp, Market Splash, Woopra, Review 42, Startup Bonsai)
#1. Sales Productivity Rises by 14.5% with Marketing Automation, Slashing Overheads by 12.2%.
Source: ISDI CRM
Significance of the Data: Very High
Mentioned By: Invespcro, Nucleus Research, Linkedin, Software Path, Salesforce, Oracle, Napoleon Cat, Interrupt Media, and more.
| What does the data Suggest | Justification |
| Marketing automation enhances sales productivity | Witnessed a 14.5% average increase. |
| The system optimizes and streamlines operations | Achieves a 12.2% cut in marketing costs. |
| Deploy automation for improved efficiency & ROI | Demonstrated gains in productivity & savings. |
#2. Productivity Soars by 20% with Marketing Automation Tools, Studies Show.
Source: NUCLEUS RESEARCH
Significance of the Data: Very High
Mentioned By: Nucleus Research, Reve Chat, Woopra, Oracle, Alfa People, Clickup, and more.
| What does the data Suggest | Justification |
| Marketing automation is pivotal for efficiency | Boosts productivity by around 20%. |
| Ignoring automation means forfeiting potential | Essential for optimal operational gains. |
| Commit to automation tools for peak performance | Proven method to elevate productivity. |
#3. Lead Generation Boost: 80% Report Growth After Adopting Marketing Automation.
Source: INVESP
Significance of the Data: Very High
Mentioned By: Linkedin, Venture Beat, Invespcro, Marketing Dive, Trust Radius, Demand Sage, Findstack, and more.
| What does the data Suggest | Justification |
| Marketing automation is instrumental in lead growth | 80% of users experienced lead increase. |
| Disregarding automation risks stagnation | Majority of adopters reap its benefits. |
| Implement automation for a proven lead boost | Clear correlation with lead enhancement. |
#4. Conversions Jump for 77% of Marketers Using Automation Tools.
Source: INVESP
Significance of the Data: Very High
Mentioned By: Linkedin, Venture Beat, Invespcro, Trust Radius, Marketing Dive, Salesmate, Software Path, and more.
| What does the data Suggest | Justification |
| Marketing automation is a catalyst for conversions | 77% of users observed conversion rise. |
| Overlooking automation tools hinders optimization | Majority reports tangible improvements. |
| Embrace automation to elevate conversion metrics | Proven strategy for conversion growth. |
#5. 91% of Marketers Declare Automation Crucial for Online Marketing Success.
Source: INVESP
Significance of the Data: Very High
Mentioned By: Spiralytics, Invespcro, G2, Interrupt Media, Linkedin, Ironpaper, Medium, and more.
| What does the data Suggest | Justification |
| Marketing automation’s importance is undeniable | 91% deem it “very important” for success. |
| To dismiss automation is to neglect a key component | Essential to most users’ online strategy. |
| Prioritize automation for comprehensive success | Overwhelming consensus on its significance. |
#6. Market Strategy Evolution: 79% of Firms Now Embrace Marketing Automation.
Source: MARKET SPLASH
Significance of the Data: Very High
Mentioned By: Market Splash, Webfx, Startup Bonsai, Linkedin, Emailmonday, Ranktracker, Hexospark, and more.
| What does the data Suggest | Justification |
| Marketing automation is mainstream in strategy | Adopted by 79% of companies. |
| Bypassing automation risks being left behind | Majority embraces its strategic role. |
| Companies must integrate automation for parity | Key component in modern strategies. |
#7. 47% of Marketing Pros Turn to Automation for Tangible Sales Revenue Growth.
Source: INVESP
Significance of the Data: High
Mentioned By: Colorlib, Demandsage, Invespcro, Napoleon Cat, Email Monday, Truelist, Market Splash, Startup Bonsai, and more.
| What does the data Suggest | Justification |
| Automation directly correlates with revenue lift | 47% of marketers employ it for gains. |
| Ignoring this tool means potential revenue loss | Used as a lever to drive sales upward. |
| Adopt automation as a revenue enhancement tool | Demonstrated impact on bottom line. |
#8. Marketing Automation Earns Seal of Approval with 85% of Marketers Citing Its Effectiveness.
Source: WOOPRA
Significance of the Data: Very High
Mentioned By: Woopra, Oracle, Linkedin, G2, Hubspot, Email Monday, Ranktracker, and more.
| What does the data Suggest | Justification |
| Automation efficacy is widely acknowledged | 85% of marketers validate its success. |
| Overlooking its capabilities is unwise | Overwhelming consensus on its merits. |
| Rely on automation for validated efficiency | Proven track record in marketing arena. |
