I’ve compiled a list of insightful location-based marketing statistics; a brief overview is provided below.
Location-Based Marketing Statistics
- 84% of small to medium-sized businesses see an increase in foot traffic due to location-based marketing.
- 90% of marketers say location-based marketing boosts sales.
- 86% of marketers say location-based marketing grows their customer base.
- 84% of marketers say location-based marketing increases customer engagement.
- Response rates can increase 5x with location-based targeting.
- 73% of U.S. smartphone users say location-based ads are more relevant.
- Location data is used in 84% of digital marketing campaigns, and 94% plan to use it in the future.
- The global location-based marketing service market is expected to reach $126.4 billion by 2023.
- 87% of mobile marketers report success with location targeting.
- From 2022 to 2028, the global Location Based Marketing Market is projected to grow 17.2%.
Sources: (MarTech Series, Amra & Elma, Airship, ZipDo, MarTech, Linkedin.)
#1. 84% of SMEs Boost Foot Traffic with Location-Based Marketing.
Source: Amra & Elma
Significance of the Data: Very High
Mentioned By: Vertoz, Plot Projects, Knorex, Passkit, Marketing Evolution, Martech Series, Cyber Click, Linkedin, and more.
| What does the data Suggest | Justification |
| SMEs should adopt location-based marketing. | Most SMEs experience a notable uplift in foot traffic due to this strategy. |
| Location-based strategies are effective for brick-and-mortar businesses. | A significant percentage of SMEs have directly benefited from increased visitors. |
| Businesses not using location-based marketing might miss potential growth. | Ignoring this effective tool might leave businesses at a competitive disadvantage. |
#2. 90% of Marketers: Location Strategies Spike Sales.
Source: MarTech Series
Significance of the Data: Very High
Mentioned By: Marketing Dive, Amra And Elma, Beambox, Webinar Care, Safe Graph, Marketing Evolution, Udonis, Ko Marketing, Sekel Tech, and more.
| What does the data Suggest | Justification |
| Location-based marketing is a significant driver for sales. | An overwhelming majority of marketers attest to its efficacy. |
| Businesses should prioritize location-based strategies for better revenue outcomes. | Not leveraging this tool could mean missed sales opportunities. |
| Marketers view location-based marketing as a top sales catalyst. | With such a high consensus, it’s undeniable that this strategy holds merit. |
#3. 86% Credit Location Marketing for Expanding Customer Base.
Source: Amra & Elma
Significance of the Data: Very High
Mentioned By: Marketing Dive, Ko Marketing, Porch Group Media, Martech Series, Webinar Care, Pass Kit, Task Software, Mapsted, Safe Graph, and more.
| What does the data Suggest | Justification |
| Location-based marketing is essential for expanding a customer base. | The vast majority of marketers confirm its effectiveness in attracting new clientele. |
| Incorporating location-based strategies is imperative for businesses seeking growth. | Overlooking this approach might result in missed potential for customer acquisition. |
| Location-focused marketing is viewed by professionals as a pivotal tool for business expansion. | The strong agreement among marketers underlines its significance in contemporary marketing practices. |
#4. 84% Report Higher Engagement via Location-Based Marketing.
Source: Amra & Elma
Significance of the Data: Very High
Mentioned By: Martech Series, Marketing Dive, Task Software, Mapsted, Ko Marketing, Porch Group Media, Safe Graph, Passkit, and more.
| What does the data Suggest | Justification |
| Location-based marketing significantly boosts customer engagement. | A dominant portion of marketers vouch for its efficacy in engaging consumers. |
| Businesses aiming for enhanced customer interaction should prioritize location-based strategies. | Neglecting this tool may result in a missed opportunity to connect and resonate with audiences. |
| Marketers consider location-centric tactics a key instrument for fostering engagement. | Such strong consensus underscores the imperative of this approach in modern marketing landscapes. |
#5. Location Targeting Quintuples Response Rates.
Source: Airship
Significance of the Data: High
Mentioned By: Linkedin, Zipdo, Wakeup Data, Marketing Evolution, Ko Marketing, Cibirix, Moca Platform, and more.
| What does the data Suggest | Justification |
| Location-based targeting is crucial for achieving superior response rates. | The potential to quintuple response rates underlines its paramount significance. |
| Businesses should leverage location-focused methods to optimize interactions. | Not utilizing this strategy might leave a vast potential for engagement untapped. |
| For best results in customer response, marketers must turn to location-centric tactics. | The magnitude of improvement offered by this approach is compelling for any marketer. |
#6. 73% of US Smartphone Users: Location Ads Uplift Relevance.
Source: ZipDo
Significance of the Data: High
Mentioned By: Business News Daily, Research Gate, Insider Intelligence, Digital Spark Marketing, On The Map, Udonis, and more.
| What does the data Suggest | Justification |
| Location-based ad placement enhances ad relevance for smartphone users. | A substantial majority of U.S. users acknowledge its impact on contextual significance. |
| Advertisers should prioritize geotargeting for reaching U.S. mobile audiences effectively. | Overlooking this strategy may result in less pertinent and impactful ad delivery. |
| Location-specific advertisements are indispensable for resonating with the American mobile demographic. | The weight of consensus speaks to the pressing relevance of geotargeted ads in the U.S. market. |
#7. 84% of Digital Marketers Employ Location Data; 94% Plan Ahead.
Source: Amra & Elma
Significance of the Data: Very High
Mentioned By: HubSpot, Un Bound B2B, Udonis, Martech Series, Marketing Insider Group, Serpwatch, Simplilearn, and more.
| What does the data Suggest | Justification |
| The use of location data is a prevailing trend in digital marketing. | A dominant majority of digital marketers are already harnessing its potential. |
| Location data’s integration is expected to rise even further. | An overwhelming percentage indicates the growing reliance on and forecasted adoption of this strategy. |
| Being conversant with location data is non-negotiable for modern digital marketing. | The nearly unanimous future outlook accentuates its centrality in upcoming campaigns. |
#8. Location-Based Marketing to Hit $126.4B by 2023.
Source: ZipDo
Significance of the Data: Very High
Mentioned By: LinkedIn, TS2 Space, Allied Market Research, Future Market Insights, Technavio, Business Research Insights, and more.
| What does the data Suggest | Justification |
| Location-based marketing is becoming an increasingly lucrative sector. | The projected market value signifies its escalating prominence in the industry. |
| Businesses and marketers must tap into this rising trend for competitive advantage. | Not partaking might result in missing out on a substantial market share and opportunities. |
| The trajectory of the location-based marketing sector is on a steep upward curve. | The substantial forecasted value emphasizes its non-negotiable relevance in contemporary marketing. |
