9+ Location-Based Marketing Statistics & Trends For 2023

I’ve compiled a list of insightful location-based marketing statistics; a brief overview is provided below.

Location-Based Marketing Statistics

  • 84% of small to medium-sized businesses see an increase in foot traffic due to location-based marketing.
  • 90% of marketers say location-based marketing boosts sales.
  • 86% of marketers say location-based marketing grows their customer base.
  • 84% of marketers say location-based marketing increases customer engagement.
  • Response rates can increase 5x with location-based targeting.
  • 73% of U.S. smartphone users say location-based ads are more relevant.
  • Location data is used in 84% of digital marketing campaigns, and 94% plan to use it in the future.
  • The global location-based marketing service market is expected to reach $126.4 billion by 2023.
  • 87% of mobile marketers report success with location targeting.
  • From 2022 to 2028, the global Location Based Marketing Market is projected to grow 17.2%.

Sources: (MarTech Series, Amra & Elma, Airship, ZipDo, MarTech, Linkedin.)

#1. 84% of SMEs Boost Foot Traffic with Location-Based Marketing.

84% of small to medium-sized businesses see an increase in foot traffic due to location-based marketing

Source: Amra & Elma

Significance of the Data: Very High

Mentioned By: Vertoz, Plot Projects, Knorex, Passkit, Marketing Evolution, Martech Series, Cyber Click, Linkedin, and more.

What does the data SuggestJustification
SMEs should adopt location-based marketing.Most SMEs experience a notable uplift in foot traffic due to this strategy.
Location-based strategies are effective for brick-and-mortar businesses.A significant percentage of SMEs have directly benefited from increased visitors.
Businesses not using location-based marketing might miss potential growth.Ignoring this effective tool might leave businesses at a competitive disadvantage.

#2. 90% of Marketers: Location Strategies Spike Sales.

Source: MarTech Series

Significance of the Data: Very High

Mentioned By: Marketing Dive, Amra And Elma, Beambox, Webinar Care, Safe Graph, Marketing Evolution, Udonis, Ko Marketing, Sekel Tech, and more.

What does the data SuggestJustification
Location-based marketing is a significant driver for sales.An overwhelming majority of marketers attest to its efficacy.
Businesses should prioritize location-based strategies for better revenue outcomes.Not leveraging this tool could mean missed sales opportunities.
Marketers view location-based marketing as a top sales catalyst.With such a high consensus, it’s undeniable that this strategy holds merit.

#3. 86% Credit Location Marketing for Expanding Customer Base.

Source: Amra & Elma

Significance of the Data: Very High

Mentioned By: Marketing Dive, Ko Marketing, Porch Group Media, Martech Series, Webinar Care, Pass Kit, Task Software, Mapsted, Safe Graph, and more.

What does the data SuggestJustification
Location-based marketing is essential for expanding a customer base.The vast majority of marketers confirm its effectiveness in attracting new clientele.
Incorporating location-based strategies is imperative for businesses seeking growth.Overlooking this approach might result in missed potential for customer acquisition.
Location-focused marketing is viewed by professionals as a pivotal tool for business expansion.The strong agreement among marketers underlines its significance in contemporary marketing practices.

#4. 84% Report Higher Engagement via Location-Based Marketing.

Source: Amra & Elma

Significance of the Data: Very High

Mentioned By: Martech Series, Marketing Dive, Task Software, Mapsted, Ko Marketing, Porch Group Media, Safe Graph, Passkit, and more.

What does the data SuggestJustification
Location-based marketing significantly boosts customer engagement.A dominant portion of marketers vouch for its efficacy in engaging consumers.
Businesses aiming for enhanced customer interaction should prioritize location-based strategies.Neglecting this tool may result in a missed opportunity to connect and resonate with audiences.
Marketers consider location-centric tactics a key instrument for fostering engagement.Such strong consensus underscores the imperative of this approach in modern marketing landscapes.

#5. Location Targeting Quintuples Response Rates.

Source: Airship

Significance of the Data: High

Mentioned By: Linkedin, Zipdo, Wakeup Data, Marketing Evolution, Ko Marketing, Cibirix, Moca Platform, and more.

What does the data SuggestJustification
Location-based targeting is crucial for achieving superior response rates.The potential to quintuple response rates underlines its paramount significance.
Businesses should leverage location-focused methods to optimize interactions.Not utilizing this strategy might leave a vast potential for engagement untapped.
For best results in customer response, marketers must turn to location-centric tactics.The magnitude of improvement offered by this approach is compelling for any marketer.

#6. 73% of US Smartphone Users: Location Ads Uplift Relevance.

Source: ZipDo

Significance of the Data: High

Mentioned By: Business News Daily, Research Gate, Insider Intelligence, Digital Spark Marketing, On The Map, Udonis, and more.

What does the data SuggestJustification
Location-based ad placement enhances ad relevance for smartphone users.A substantial majority of U.S. users acknowledge its impact on contextual significance.
Advertisers should prioritize geotargeting for reaching U.S. mobile audiences effectively.Overlooking this strategy may result in less pertinent and impactful ad delivery.
Location-specific advertisements are indispensable for resonating with the American mobile demographic.The weight of consensus speaks to the pressing relevance of geotargeted ads in the U.S. market.

#7. 84% of Digital Marketers Employ Location Data; 94% Plan Ahead.

Source: Amra & Elma

Significance of the Data: Very High

Mentioned By: HubSpot, Un Bound B2B, Udonis, Martech Series, Marketing Insider Group, Serpwatch, Simplilearn, and more.

What does the data SuggestJustification
The use of location data is a prevailing trend in digital marketing.A dominant majority of digital marketers are already harnessing its potential.
Location data’s integration is expected to rise even further.An overwhelming percentage indicates the growing reliance on and forecasted adoption of this strategy.
Being conversant with location data is non-negotiable for modern digital marketing.The nearly unanimous future outlook accentuates its centrality in upcoming campaigns.

#8. Location-Based Marketing to Hit $126.4B by 2023.

Source: ZipDo

Significance of the Data: Very High

Mentioned By: LinkedIn, TS2 Space, Allied Market Research, Future Market Insights, Technavio, Business Research Insights, and more.

What does the data SuggestJustification
Location-based marketing is becoming an increasingly lucrative sector.The projected market value signifies its escalating prominence in the industry.
Businesses and marketers must tap into this rising trend for competitive advantage.Not partaking might result in missing out on a substantial market share and opportunities.
The trajectory of the location-based marketing sector is on a steep upward curve.The substantial forecasted value emphasizes its non-negotiable relevance in contemporary marketing.