With the convenience of online searching, consumers are turning more and more to their smartphones and computers to locate local businesses.
Recent near me searches statistics shows that 89.3 billion searches a month occur, with 1.5 billion of those being Near Me searches.
What’s even more remarkable is that these numbers have increased by 500% in recent years. Perhaps the most compelling figure is that 46% of all Google searches are for local businesses.
Clearly, the demand for local business search results has never been higher, leaving businesses no choice but to keep up with ever-evolving technological advancements to remain competitive and visible in their industry.
Key Finding: Near Me Searches Statistics 2022
- The number of searches for “near me” has increased by 500% in recent years.
- 46% of all searches on Google are for local businesses, and 93% of Google searches for nearby businesses include the Local 3-Pack.
- The 3-Pack results get 44 percent of actual clicks on a results page.
- 68% of online searchers prefer to click on the local 3-pack, 27% prefer organic results, and 10% trust paid search results.
- In the US, estimates of 18-27 Billion local searches happen monthly in Google.
- 82% of consumers turn to local search engines when looking for local products and services, and 29% do so at least once a week.
- Roughly 97% of people who use online search, look for local businesses.
- 88% of mobile searches lead to visits to a store, a phone call, or a purchase within a week.
- 72% of smartphone users who search for something nearby visit a store within five miles.
- 46% of users use voice search mainly while they are in their car.
Sources: (ThinkwithGoogle, Moz, Uberall, SearchEngineWatch)
Local Search Marketing Statistics
- 80% of local searches result in leads, sales, visits, or desired actions.
- New customers are 50% more likely to visit a store within a day of making a local search.
- 28% of people who searched for local services on the internet went on to purchase a product or service.
- 97% of consumers say that they check a business online presence before deciding whether or not to visit.
- 56% of action on GBP listings result in visits to the business website.
- 60% of consumers are calling businesses directly from search results on Google using “Click to Call” features.
Importance of Local SEO: The Crucial Role of Local SEO
These are some of the important benefits that drive business to rank high in google local search results.
Local SEO Helps You Gain Quality Traffic.
According to SEO.com, Avita Group, WordStream, and a few other sources, local SEO can help businesses gain quality traffic by improving their online visibility and search rankings in their local area.
Businesses can attract more potential customers in their area and drive more traffic to their physical location by optimizing for local keywords, creating local content, and establishing a Google My Business account.
Local SEO can also assist businesses in reaching out to their target audience and increasing their annual revenue.
Google favors local seo
Google favors local SEO by prioritizing businesses that are closest to the searcher’s location, as reported by Forbes. This means that businesses with a strong local SEO strategy are more likely to appear at the top of Google’s search results for local queries.
Local SEO can also assist businesses in increasing their online visibility, attracting more website visitors, and increasing foot traffic to their physical locations. Proximity, prominence, and relevance are among Google’s top local SEO ranking factors.
While Google’s algorithms are kept secret, according to MOZ, one of the top SEO software companies, optimizing for these factors can improve a business’s local search rankings.
Local SEO helps local customers find you first
Local SEO is crucial for businesses to be found by local customers first, as mentioned by Forbes, Entrepreneur, and Red Shift DM.
By optimizing for local keywords and creating local content, businesses can increase their visibility in local search results and attract customers who are likely to use their services or buy their products.
Local SEO can also help businesses target a more specific audience and increase their conversion rate, according to Sachs Marketing Group.
Local SEO helps build brand awareness.
Local SEO is crucial for local businesses. To put it simply, local SEO is the process of optimizing your website for customers in your local area. Local SEO can help you to be found online by customers in your area who are looking for products or services you provide. Local business searches have a very high conversion rate because the searcher has a commercial intent, so if you’re not investing in local SEO – or any kind of search engine optimization (SEO) – then you are losing out on potential new business.
Leads from local SEO are more likely to convert.
A study by Google shows that customers who find information online about a local business are more likely to buy from that business than customers who don’t. The study also shows that local searchers are more likely to leave reviews, share your business on social media, and revisit your website in the future.
Local SEO can help improve your ranking in map searches.
Map results are one of the most important components of local SEO. When a user enters a search that includes a geographical modifier, Google displays “local” business listings above the organic results. You can see this in action when you search for something like “Dentist in San Diego.” The first two to four results show local businesses with their address and phone number listed below their title tag.
The number one ranking position for a keyword related to your business will almost always get more clicks than any other position on the page – including those above the fold or in local packs or maps. So if you want people to find you, claiming those top spots is essential.
One way to improve your map rankings is by optimizing your Google My Business account (GMB). Get started by making sure that all of the information listed on that page is correct and up-to-date, then take advantage of GMB features like adding images, requesting reviews and posting specials/updates directly to your listing via Google Posts.
Local SEO is an investment that can last for years to come.
Local SEO is an investment that can last for years to come and it’s important to keep that in mind.
Local businesses often have a defined target audience within a specific distance, which makes local SEO so important. If you are running a local business, it is not a one-time activity. Local SEO is an on-going process and should be done continuously for the best results.
Local SEO brings in customers who are actively looking for the products or services your business offers, which makes it more cost-effective than other forms of marketing like TV ads or billboards as well as PPC (pay per click) ads where companies pay every time their ad gets clicked on by users. It’s also worth noting that unlike traditional advertising methods like billboards or newspapers, there isn’t much competition when it comes to search engine optimization since there aren’t many companies using this strategy yet.
Local SEO can Boost Your Revenue
So apart from giving you a higher ranking on SERPs, you will also be able to attract more potential customers and possibly even increase your revenue.
Local SEO is vital for business success because it allows organizations to capitalize on demand generated by location-based searches.
It raises your company’s visibility by propelling your website to the top of local listings. If you have not started using local SEO tactics in your marketing strategy, then you are missing out on a significant number of opportunities.