I’ve compiled a list of insightful LinkedIn B2B marketing statistics; a brief overview is provided below.
LinkedIn B2B Marketing Statistics: Key Figures
- LinkedIn is 277% more effective for lead generation than other social media networks.
- 89% of B2B marketers use LinkedIn for lead generation, and 62% say it produces leads for them.
- B2B sales, 80% of social media-related quality leads come from LinkedIn.
- 46% of social media traffic to B2B company sites comes from LinkedIn
- 92% of B2B marketers prefer LinkedIn over all other social platforms
- 79% of B2B marketers view LinkedIn as an effective source of B2B leads.
- 65 million LinkedIn users are business decision-makers.
- 97% of B2B marketers use LinkedIn in their content marketing strategy.
- 38% of B2B marketers also generate sales through LinkedIn Marketing.
- 78% of B2B marketers said LinkedIn was the most successful.
Sources: (HubSpot, LinkedIn, LinkedSelling, Foundation, The B2B House.)
More Data on B2B Marketing: 38 B2B Marketing Statistics
#1. LinkedIn Outperforms, 277% More Effective for Lead Generation
Source: HubSpot
Significance of the Data: Very High
Mentioned By: Mdg Solutions, Hubspot, Linkedin, Alaniz Marketing, Smart Company, Recruiting Daily, Linked Selling and more.
| Data Suggest | Justification |
| Prioritize LinkedIn for lead gen. | Highest effectiveness rate among platforms. |
| Allocate more resources to LinkedIn. | Maximizes lead potential. |
| Diversify, but focus on LinkedIn. | Outperforms other networks significantly. |
#2. 89% of B2B Marketers Hail LinkedIn as Key Lead Generation Tool
Source: LinkedIn
Significance of the Data: Very High
Mentioned By: Linkedin, Expandi, Sprout Social, Social Pilot, Hexo Spark and more.
| Data Suggest | Justification |
| B2B marketers favor LinkedIn for leads. | Dominant preference among marketers. |
| LinkedIn has proven effectiveness for B2B leads. | Majority report successful outcomes. |
| Strategically invest in LinkedIn for B2B marketing. | High adoption and result rate. |
#3. LinkedIn Dominates B2B Sales, Accounting for 80% of Quality Leads
Source: LinkedIn.
Significance of the Data: Very High
Mentioned By: Linkedin, Linked Selling, Foundation Marketing, Abound Social and more.
| Data Suggest | Justification |
| Focus efforts on LinkedIn | Majority of quality social media leads for B2B sales come from this platform. |
| Leverage LinkedIn for lead generation | LinkedIn is the predominant source for high-quality leads in B2B sales. |
| Prioritize LinkedIn in social media strategy | Its proven effectiveness for lead generation is unmatched in the B2B space. |
#4. LinkedIn Drives 46% of Social Media Traffic to B2B Sites
Source: LinkedIn
Significance of the Data: High
Mentioned By: Kinsta, Linkedin, Hootsuite, Foundation Marketing, The B2b House, 99 Firms, Find Stack, Social Pilot, Team Stage and more.
| Data Suggest | Justification |
| Concentrate efforts on LinkedIn | Nearly half of social media traffic to B2B sites originates from LinkedIn. |
| Leverage LinkedIn for website traffic | Significant proportion of social media-driven traffic comes from this platform. |
| Invest in LinkedIn for B2B outreach | Its effectiveness in driving traffic to B2B sites is substantial. |
#5. LinkedIn: The Preferred Social Platform for 92% of B2B Marketers
Source: LinkedIn
Significance of the Data: Very High
Mentioned By: Linkedin, Foundation Marketing, Hootsuite, Inflowing, Ad Stage, Marion Marketing, Linked Selling and more.
| Data Suggest | Justification |
| Make LinkedIn the primary social platform | Vast majority of B2B marketers prefer LinkedIn over other platforms. |
| Align with B2B marketing trends | LinkedIn is the predominant choice among B2B marketers. |
| Prioritize LinkedIn in social media marketing | Its effectiveness and preference among marketers is significantly high. |
#6. 79% of B2B Marketers Rate LinkedIn Effective for Lead Generation
Source: LinkedSelling
Significance of the Data: Very High
Mentioned By: Foundation Marketing, Linkedin, Linked Selling, Abound Social, Hootsuite, Ad Stage, Social Media Today, Wsi Gabs and more.
| Data Suggest | Justification |
| Utilize LinkedIn for B2B lead generation | Most B2B marketers find it an effective source of quality leads. |
| Align lead generation strategies with industry trends | Majority of marketers endorse LinkedIn’s effectiveness in B2B lead generation. |
| Focus on LinkedIn for effective results | Its reliability for generating B2B leads is widely acknowledged. |
#7. LinkedIn User Base Boasts 65 Million Business Decision-Makers
Source: LinkedIn
Significance of the Data: High
Mentioned By: Linkedin, Neal Schaffer, The Social Shepherd, Influencer Marketing Hub, Foundation Marketing, Hootsuite, Omnicore Agency and more.
| Data Suggest | Justification |
| Use LinkedIn to reach decision-makers | A significant number of users are key business decision-makers. |
| Leverage LinkedIn for B2B engagement | It provides access to a large pool of business decision-makers. |
| Prioritize LinkedIn for business influence | Its user base includes a significant proportion of decision-making professionals. |
#8. 97% of B2B Marketers Incorporate LinkedIn in Content Strategy
Source: Foundation
Significance of the Data: Very High
Mentioned By: Sprout Social, Foundation Marketing, Content Marketing Institute, Linkedin, The B2b House, Haiilo and more.
| Data Suggest | Justification |
| Integrate LinkedIn in content marketing | Almost all B2B marketers utilize LinkedIn in their content strategies. |
| Follow the industry norm | Usage of LinkedIn in content marketing is nearly ubiquitous among B2B marketers. |
| Leverage LinkedIn for effective content marketing | Its prominence in content marketing strategy is considerably high. |
#9. 38% of B2B Marketers Generate Sales Via LinkedIn Marketing
Source: The B2B House
Significance of the Data: High
Mentioned By: Foundation Marketing, Ironpaper, The B2b House, Abound Social, Linkedin, Semrush, Hootsuite, Trendemon and more.
| Data Suggest | Justification |
| Leverage LinkedIn for sales generation | A significant portion of B2B marketers generate sales through LinkedIn. |
| Integrate LinkedIn in sales strategy | It’s a proven platform for sales generation among B2B marketers. |
| Capitalize on LinkedIn for B2B sales | Its effectiveness in generating sales is acknowledged by many B2B marketers. |
#10. LinkedIn Leads as Success Catalyst for 78% B2B Marketers
Source: LinkedIn
Significance of the Data: Very High
Mentioned By: Linkedin, Ironpaper, Hootsuite, Zoominfo and more.
| Data Suggest | Justification |
| LinkedIn is the primary B2B marketing platform | 78% of marketers affirmed its success, thus making it the most reliable platform for B2B marketing |
| Prioritize LinkedIn for marketing resources | Given its proven effectiveness, allocating resources to LinkedIn could enhance marketing outcomes |
| Focus on understanding LinkedIn’s algorithm and features | Optimizing LinkedIn usage could be the key to unlocking higher marketing success rates |
