Instagram is one of the most popular social media platforms in the world, with over 1 billion active users. It’s a great place to market your business.
But how effective is Instagram for converting users into customers?
Let’s explore Instagram conversion rate statistics and answer that question.
Key Finding: Instagram Conversion Rate
- Instagram ads posts convert at a rate of 1.08%, which is higher than Twitter’s 0.77% and Pinterest’s $0.54%.
- The highest engagement rate on Instagram is 3.19%.
- Industries with the highest engagement rates on Instagram include Higher Education (3.19%), Sports Team (1.79%), and Influencers (1.42%). Industries like Health & Beauty (0.51%), Fashion (0.51%), and Retail (0.60%) have the least engagement on Instagram.[1]
- On average Instagram drives $65 in revenue per sale.[2]
- A recent Grapevine study indicated a 2.5% average conversion rate through influencers.
- Instagram is the most effective channel for downloads and installs, with a 15.11% conversion rate, and Facebook takes second place, with 13.08%.[4]
- An average of 1.33% conversion rate by Instagram followers.
- An average conversion rate is 3% for ecommerce businesses on Instagram.
- Instagram ad clickthrough rate in the feed is 0.22%.
On this page, you’ll find a lot of research on Instagram’s conversion rate, which will help you figure out how well it works for businesses in 2022.
Instagram Ad Conversion Rate
According to recent studies, the average Instagram ad conversion rate is 1.08%. This means that for every 1,000 people who see an ad on Instagram, around 10 of them will take some kind of action (such as clicking a link or making a purchase).
While this conversion rate may seem low, it’s actually quite good when compared to other platforms.
For example, the average conversion rate for Twitter ads is 0.77%, while the average conversion rate for Pinterest is 0.54%.
This shows that Instagram is actually more effective than both of these other platforms when it comes to getting people to take action.
So if you’re looking to get the most out of your marketing budget, Instagram should definitely be one of your top choices.
Instagram Shopping Conversion Rate
3% might not seem like a high number, but when it comes to Instagram eCommerce conversion rate, 3% is actually quite impressive.
This is because the average conversion rate for all other eCommerce platforms is only 1.9%.
Instagram Influencer Conversion Rate
What is the average conversion rate for instagram ads that every business is looking for an answer to.
The average instagram influencer conversion rate is approximately 2.5% according to Grapevine. This number may seem small, but it’s actually quite good when compared to other marketing channels.
Furthermore, the 2.5% conversion rate doesn’t take into account the other benefits that come with being an influencer, such as increased brand awareness and engagement.
In other words, while the conversion rate is important, it’s not the only thing to consider when assessing the value of an influencer.
Instagram Conversion Rate By Industry
| Industry | Conversion Rate |
|---|---|
| Apparel | 2.77% |
| Arts & Entertainment | 4.51% |
| Business & Industrial | 3.71% |
| Computers & Electronics | 3.16% |
| Dining & Nightlife | 4.74% |
| Finance | 4.17% |
| Health | 4.63% |
| Hobbies & Leisure | 3.39% |
| Home & Garden | 4.26% |
| Jobs & Education | 4.15% |
| Law & Government | 7.45% |
| Real Estate | 3.40% |
| Retailers & General Stores | 4.23% |
| Sports & Fitness | 3.83% |
| Travel & Tourism | 3.95% |
| Vehicles | 7.98% |
Instagram App Download Conversion Rate
The average conversion rate for Instagram App download is 15.11%.
How to Improve Instagram Conversion rate
There are a few things that businesses can do to improve their Instagram conversion rate. Here are a few tips:
Define your brand voice
Your brand voice can be used to tell your story across Instagram through the use of visual content, caption copy and Stories. If you haven’t already, take a look at our guide on what is a brand voice.
Each piece of content that you upload to Instagram should align with your brand voice (which includes your Instagram aesthetics).
This will help followers understand who you are as a business and build trust in your offerings — so when it comes time to make a purchase, they’ll feel more inclined to buy from you.
If you’re unsure of what your brand voice is, have a look at your business’ style guides and customer feedback for inspiration.
Add a clear call to action in your Instagram bio
You should use your bio to drive traffic to your website or landing page. You can use a service like LinkTr.ee, which is an app that allows you to create a swipe up link for Instagram stories as well as multiple links for your bio and updates them for you every time you change your link.
It also tracks how many clicks each of the links in your bio gets so you know which one is working best for you.
Or, the other option is to use a service like Onepage, which will build a free custom landing page with different calls-to-action that directs traffic from social media and converts it into leads.
Ask your followers to click on the link
Asking for the click is one of the most effective ways to drive Instagram traffic to your website because you’re asking your followers to take action.
The easiest way to ask for the click is in your bio link. Add a call-to-action (CTA) at the end of your profile description that tells people what they can find on your website.
If you’re promoting a specific product or service, add that information to your CTA so people know where they will land on your website when they click.
Use the right hashtags
Hashtags are a simple way to make it easier for Instagram users to find your images. When you post a picture with a hashtag in the caption, that image will be easier for other people on Instagram to find.
The more hashtags you use, the more likely someone is to stumble upon your content.
Without hashtags, it’s unlikely that anyone would ever see your content—unless they were following you on Instagram, or following certain keywords related to the content of your posts (for example: “snowboarding” or “dining”).
Create a sense of urgency
One of the best ways to get users to click through on Instagram is by creating a sense of urgency. Phrases like “Act now!” and “Get it while you can!” are great ways to instill a sense of FOMO (Fear Of Missing Out) in your followers.
But what if you don’t have a sale or discount happening? You’re in luck! We’ve come up with some additional phrases that will help create urgency, whether or not there’s an actual time limit on your offer:
- Last chance to win!
- Now or never.
- Only 12 left.
- Don’t wait another minute.
You can also use certain words in your call-to-action link description that will make users take action immediately.
These include: alert, bonus, breaking, final, grab it now, important notice, limited period offer and many more.
Create an enticing offer
Creating an enticing offer is a great way to increase your Instagram conversions rate. This can be done with a discount, a freebie or by running a contest.
Make sure the offer is relevant to your niche and something people will want. To create an enticing offer, follow these steps:
- Step 1: Research what offers are popular in your niche.
- Step 2: Brainstorm ideas for your own unique offers.
- Step 3: Test out different offers on your followers to see which ones get the most engagement.
There are also apps you can use to run contests on Instagram, like Wishpond and Agorapulse, that make it easy for you to set up and run them (and also integrate with other social media platforms).
Run an Instagram contest or giveaway
Instagram contests and giveaways are a great way to boost engagement with your audience. They’re also a great way to achieve the goals such as:
- Building your email list
- Getting more likes
- Driving traffic to your website
- Increasing sales
Another huge benefit of running an Instagram contest or giveaway is raising brand awareness. Most people who enter will share the contest with friends, family, and followers in order to increase their chances of winning.
This means that you’ll get increased exposure on social media and can attract new followers who might not have heard about you before.
Final Thoughts
This is just a sample of key Instagram stats, along with some of their associated data.
While the platform is still growing, the stats above prove that it can be used for business and marketing purposes, and that it’s worth experimenting with.
Along with its unique features, like video capture, Instagram has steadily increased its adoption by businesses in recent years.
As more and more businesses begin to use Instagram, its value will only continue to increase as a social media tool.
