When it comes to online marketplaces, Etsy is one of the most successful platforms around which focused on handmade or vintage items and craft supplies. With over 96 million active buyers and nearly 60 million products, Etsy has quickly become a go-to destination for unique items and handmade products.
But, how many sellers on Etsy in 2022?
There are 7.52 million sellers on Etsy which is a 72.36% increase from the previous year according to our analysis from the latest Esty Annual Reports which release on February 2022.
So what makes Etsy so successful? Let’s explore some of the key factors that have helped make Etsy a powerhouse in the online marketplace arena and answer some of the vital questions on Etsy.
How Many Etsy Sellers Are There in 2022
As of 2022, there were 7.52 million active Etsy sellers. This is an increase from 4.37 million sellers in 2020 and 1.6 million sellers in 2015 according to the latest earning call from Etsy.
The number of active Etsy sellers has been on the increase in recent years, likely due to the platform’s ease of use and growing reputation as well as the rise of social media platforms like Instagram, and Pinterest.
Etsy will remain one of the most popular platforms for selling handmade goods and vintage items online unless a significant competitor emerges.
How Many Etsy Shops Are Successful?
According to Jennie Smith, Etsy’s former seller growth manager, only 26% of Etsy shops are successful and take as a full-time business. The main reason for this is the competition; there are over 7.52 million active shops on Etsy, so it can be difficult to stand out from the crowd.
To increase your chances of success on Etsy, make sure your shop is well-organized and easy to navigate and focus on creating unique and original products.
You also need to invest time and effort into marketing your shop and building a following online. And lastly, always respond promptly to customer inquiries and orders.
How Much Does The Average Etsy Seller Make?
According to SalesSamauri, the average Etsy seller makes between $43,000 and $46,000 per year. This number is likely to be lower for those sellers who are just starting on the platform and higher for more experienced sellers.
The main factors that influence how much money an Etsy seller can make include the type of products they sell, how well they market their products, and the amount of time they are able to devote to their Etsy shop.
Overall, though, it is possible to make a good living selling on Etsy if you put in the necessary work.
What Are The Slowest Months On Etsy?
The slowest months on Etsy are typically June, July, and August. This is because people are generally out enjoying the summer weather instead of staying inside to shop online.
However, there are always some exceptions to this rule – especially during the holiday season in December!
How Many Etsy Shops Fail
It’s been estimated that around 74% of all Etsy shops eventually fail according to Jennie Smith, Etsy’s former seller growth manager. This high failure rate is likely due to the intense competition on the platform, as well as the many challenges that come with running an online shop.
Some of the most common reasons why Etsy shops fail include: not enough traffic to the shop, lack of new product ideas, financial difficulties, and difficulty scaling the business.
How Hard Is Selling On Etsy?
Selling on Etsy is not easy according to Etsy seller Trinna. It takes a lot of time and effort to create listings, manage orders, and keep up with customer inquiries.
In addition, Etsy sellers must be able to take good photographs of their products, write catchy product descriptions, and design appealing storefronts. And competition is fierce; there are now over 1 million active Etsy sellers.
That said, there are also many benefits to selling on Etsy. For one, Etsy is a well-known and trusted brand. Customers are more likely to buy from an Etsy shop than from a shop that is hosted on someone’s personal website. In addition, Etsy provides helpful tools and resources for sellers, such as item listing templates, shipping calculators, and marketing tips.
Can My Etsy Shop Be Sued?
Yes. If you are using a trademarked word or logo in your shop name, you could be sued for trademark infringement.
For example, if you were to open an Etsy shop called “Apple” selling iPhone cases, Apple could sue you for trademark infringement. Even if you are not using the Apple logo, but are using the word “Apple” itself, Apple could still sue you because they own the exclusive right to use that word as a trademark.
The best approach to avoid this is to conduct some preliminary research and ensure that you are not infringing on any trademarks before naming your shop. You can search the USPTO’s Trademark Database to see if a particular word or logo is registered as a trademark.
Can You Sell Non-Handmade Items On Etsy?
No, you cannot sell non-handmade items on Etsy as it is prohibited by the Prohibited Items Policy. Etsy is for handmade items, vintage, or craft supplies only.
The reason that Etsy does not allow the sale of non-handmade items is that they want to ensure that all items sold on their platform are of the highest quality and unique. Etsy can ensure that its consumers always get the greatest and most unique goods by selling only handmade items.
3 Tips To Be A Successful Etsy Seller
If you’re thinking about selling on Etsy, congratulations! You’re about to embark on a fantastic journey of creativity, entrepreneurship, and hopefully, success.
However, as with any business venture, there’s no guarantee of success. In order to increase your chances of having a successful Etsy shop, there are a few things you can do. Here are three tips:
1. Research your niche.
Before you open your Etsy shop, it’s important to spend some time researching your chosen niche. What types of items are selling well? Who is your target market? What are your competitors doing? By taking the time to do your research upfront, you’ll be in a much better position to set your Etsy shop up for success.
2. Invest in quality product photos.
One of the most important aspects of selling on Etsy is taking quality product photos. After all, your photos are what will sell your products—not just to potential customers on Etsy, but also to the Etsy algorithm.
The better your photos are, the more likely they are to show up in search results and get clicks from potential buyers.
So if you’re serious about being successful on Etsy, invest in a good camera and learn how to take beautiful photos of your products.
3. Promote your shop offline.
In today’s digital world, it’s easy to forget that there’s an offline world out there too. But the fact is, promoting your Etsy shop offline can be a great way to get more exposure and drive traffic to your store.
There are lots of ways to do this, from handing out business cards at craft fairs to posting about your shop on social media or even putting stickers on your car (if you have one).
Get creative and think outside the box—promoting your Etsy shop offline can be a great way to stand out from the competition and make more sales.