Have you ever noticed that Google search results often contain a local pack? According to research, 97 billion local searches happen per month—that’s a lot.
Not only that, 46% of all Google searches have local intent built into them. That is staggering given it is estimated that 5.6 billion queries are made each day on average. That’s why local search engine optimization is so crucial for local businesses and services..
Lets dive in deeper and look at the current Google local pack statistics, to get an understanding of what’s happening in the background.
Google Local Pack Statistics: Key Numbers
- 500% higher Local 3-pack conversion rate than organic, paid conversions.
- Businesses in the Google 3-pack receive 126% more traffic than businesses ranked 4-10.
- Businesses in the Google 3-pack receive 93% more actions (calls, website clicks, and driving directions).
- In 93% of Google Local searches, the Local 3-Pack ranks in the #1 position.
- 44% of local searchers clicked Local 3-pack, compared to 29% organic, 19% paid, and 8% more local results clicks.
- The #1 local pack result received 17.8% of click-throughs, followed by 15.4% for #2 and 15.1% for #3.
- 46% of all Google searches have local intent.
- 80% of local searches lead to a conversion within a day.
- 68% of searchers trust local 3-Pack listings, 27% trust organic results below the 3-Pack, and 10% trust paid search results.
- Businesses with 5 stars on the 3-Pack receive 69% of the attention, while 4 stars receive 59% and 3 stars 44%.
On this page:
What percentage of Google searches are local?
46% of all Google searches have local intent. That means that almost half of all the searches that are happening on Google are looking for information about businesses, stores, products, and services within the user’s proximity.
That’s a lot of potential customers! So how can you make sure those customers find you? Well, it all starts with an online presence. You need to build a website that shows up when people search for your business by name or by category.
A great way to do this is by using local SEO strategies like getting reviews from past customers and creating citations across local directories and directories like Google My Business. With these strategies in place, you can ensure that you’re getting found when people search for what they need nearby—and that means more customers coming through the door!
Local Searches Conversion Rate
80% of local searches lead to a conversion within a day.
If you’re a business owner, this is HUGE! You can’t afford to ignore the power of local search.
Here’s why: according to Adwords, 80% of local searches lead to a conversion within a day. That means that if you’re not showing up in the top results for local searches, then your customers will go somewhere else—and they won’t come back.
Google Local Search Rankings
93% of Google Local searches, the Local 3-Pack ranks in the #1 position.
The Local 3-Pack is a group of 3 local businesses that are displayed on a Google search result page for a specific local query.
In order to be included in the Local 3-Pack, you must first meet certain eligibility requirements. If your business meets these requirements, it will appear in the Local 3-Pack when someone searches for your product or service within your area.
Local Pack Click Through Rate
The 3-pack is just that much more attractive to searchers than anything else. They’re clicking through at nearly double the rate of the first page of organic results and almost triple the rate of paid listings!
If you’re not already using your 3-pack to its full potential, we encourage you to start optimizing your copy and images today so you can increase those click-through rates even further.
Local Pack Click Through Rate by Positions
Click-through rates are higher for the #1 position than they are for the #2 and #3 positions.
According to our data, 17.8% of all local pack clicks go to the #1 result, while 15.4% go to #2 and 15.1% go to #3. This implies that if you appear in the top spot of their search results, your business has a larger chance of being viewed by people who don’t already know you.
Near Me Search Purchase Rate
Do you ever wonder how many of your customers are searching for products near them?
Turns out, it’s a lot. According to Google, 28% of all “near me” searches result in a purchase. That is a massive amount! And that means you’re missing out on a lot of potential sales if you don’t have your business listed on Google Maps and other local search engines.
Google Searchers Trust Result Stats
Google’s local search results are very popular. In fact, 68% of searchers trust the listings in the local 3-Pack, 27% trust organic results below the 3-Pack, and only 10% trust paid search results.
This is why it’s so important to make sure your business shows up in these rankings.
The Local Pack is a set of 3-5 listings that show up at the top of a Google search result. This implies that if your company isn’t on the first page of Google’s local search results, you’re missing out on potential clients.
In fact, according to Moz, 48% of searchers who click on a search result don’t go past page 1! And if you don’t show up there, it’s likely that people won’t do any further research before making a decision about where to go—because they won’t even know your business exists!
So how can you make sure your business shows up in these coveted spots? The answer is simple: optimize your website so that Google thinks it’s relevant to searches made by people in your area.
How many people search local businesses on Google?
According to a recent study, 97 billion local searches are conducted on Google every month. That’s a lot of people looking for businesses in their area!
Small businesses can take advantage of this by ensuring their business is visible online. Make sure your business is listed on Google Maps, and create a free Google My Business account to manage your listing. You can also claim your business on directories like Yelp and Angie’s List, and make sure your website is optimized for local search. By doing this, you’ll make it easy for potential customers to find you online.
How many mobile searches are local?
According to a study conducted by BrightLocal, there are an estimated 81.1 billion local search queries happening each year.
Of those searches, 46% are looking for a specific business, 34% are trying to find a product or service, and 20% are seeking general information. The amount of mobile devices has only increased since the study was conducted in 2015, so we can assume that number has risen significantly in the past few years.
What this means for businesses is that they need to be active in local SEO if they want to be visible to potential customers. They need to make sure their NAP (name, address, phone number) is accurate and up-to-date across all directories, as well
What percentage of people find businesses online?
According to a study by Pew Research Center, around 70-80% of people find businesses and other organizations online. That being said, the way that people search for businesses has changed over the years.
A few years ago, most people would use a search engine like Google to find a business. But now with the increasing popularity of smartphones and mobile devices, many people are using apps like Yelp or TripAdvisor to find businesses in their area. So if you’re not listed on these apps, you’re missing out on a lot of potential customers.
How many people don’t go past the first page of search results?
According to a study by Moz, around 90% of people never make it past the first page of search engine results. That’s because the majority of people are looking for information that’s relevant to their needs, and if they don’t find what they’re looking for on the first page, they’ll usually just give up.
That said, there are a few things you can do to make sure your website appears near the top of search engine results pages (SERPs): optimize your website for keywords that are relevant to your niche, build high-quality backlinks from reputable websites, and use catchy titles and descriptions that will encourage people to click through to your website.
How many searches are for local businesses?
Please note that the 97% figure is based on a 2013 study by comScore. The study found that 97% of consumers use the Internet to find local businesses. While this figure may have changed over the past few years, it’s still safe to say that a large majority of searches are for local businesses.
There are a number of reasons why people might search for local businesses online. They may be looking for specific products or services, trying to find directions or contact information, or simply curious about what businesses are in their area. Whatever the reason, it’s clear that people are using the Internet as a powerful tool to find local businesses.