7+ Google Display Network Statistics & Facts For 2023

I’ve compiled a list of insightful Google display network statistics; a brief overview is provided below.

Google Display Network Statistics

Approximately 55% of businesses use Google Display ads.
90% of online consumers are reached by The Display Network.
The Google Display Network serves 6 billion ad impressions daily and over 2 trillion ad impressions each month.
Over 2 million websites and 650,000 apps make up the Google Display Network (GDN).
Cost-per-click (CPC) averages $0.63 for display ads on GDN.
Display Ads have a conversion rate of 0.57% on average.
8 types of Ads are available on the Google Display Network.
27% of internet users now use ad blockers.
The Google Display Network reaches 89% of US smartphone users.
The average CTR on display ads is 35%.

Sources: (Clutch, Google Ads, WordStream, Ignite Visibility, Demand Sage, Backlinko.)

Significance of the Data: High

Mentioned By: Mediaboom, Notify Visitors, Web Fx, Word Stream, Demand Sage, and more.

What does the data Suggest	Justification
Most companies prioritize Google Display ads.	Utilizing popular platforms maximizes visibility and engagement.
Others might be missing out on potential benefits.	Companies not using this tool may be overlooking a valuable opportunity.
Diversifying ad strategies could be beneficial.	Sole reliance on one platform may limit reach and potential outcomes.

Significance of the Data: Very High

Mentioned By: HubSpot, Think With Google, Word Stream, Semrush, and more.

What does the data Suggest	Justification
The Display Network is a dominant force in online advertising.	Its vast reach indicates an almost universal presence among online consumers.
Brands not utilizing it are missing significant exposure.	Ignoring such a platform means forgoing a substantial portion of potential audiences.
A comprehensive digital strategy should include the Display Network.	Its influence is undeniable, making it a critical asset for maximizing online visibility.

Significance of the Data: Very High

Mentioned By: Think With Google, Cheq, Instapage, Stanford Law School, Adsterra, and more.

What does the data Suggest	Justification
The Google Display Network dominates the ad impression landscape.	Such high daily and monthly figures signify its unparalleled reach in the digital space.
Businesses not on this platform miss countless impressions.	Absence from the network equates to lost potential for vast exposure.
Consistent engagement on the Google Display Network is vital for visibility.	The sheer volume of impressions served underscores its importance in a brand’s digital strategy.

Significance of the Data: Very High

Mentioned By: HubSpot, Semrush, Best PPC Marketing, Optimize X, Premiere Creative, Tinuiti, R Digital, and more.

What does the data Suggest	Justification
GDN offers an expansive and diverse digital footprint.	With millions of websites and apps, its range is unmatched in the advertising sphere.
Brands can reach diverse audiences across various platforms on GDN.	Its vast ecosystem provides opportunities to connect with myriad consumer demographics.
Neglecting GDN in digital strategies may limit brand exposure.	The enormity of GDN suggests a significant potential for audience engagement and reach.

Significance of the Data: Medium

Mentioned By: Average CPC, PP Cexpo, Store Growers, Search Engine Journal, Mega Digital, Varos, and more.

What does the data Suggest	Justification
GDN offers cost-effective advertising opportunities.	A relatively low CPC indicates an affordable avenue for reaching vast audiences.
Brands should consider budgeting for GDN in their strategies.	The accessible cost structure can optimize ad spend while ensuring expansive reach.
Performance metrics, beyond just CPC, should be evaluated.	While CPC is informative, a holistic assessment ensures maximum return on investment.

Significance of the Data: High

Mentioned By: Ad Roll, Daasity, Consolidata, Store Growers, Tectera, Instapage, Huble Digital, Trustmary, and more.

What does the data Suggest	Justification
Display Ads have a modest conversion rate.	The figure suggests that while visibility is high, a smaller fraction takes desired actions.
Brands must optimize their Display Ads for better engagement.	Given the conversion rate, continuous refinement can enhance user interactions.
Conversion isn’t the sole metric for Display Ads’ success.	Engagement, brand awareness, and other metrics supplement the understanding of an ad’s efficacy.

Significance of the Data: Medium

Mentioned By: HubSpot, Balcom Agency, Word Stream, Shopify, Sixads, Demand Curve, and more.

What does the data Suggest	Justification
GDN offers a multifaceted approach to digital advertising.	With eight ad types, brands have diverse avenues to engage their audiences.
Brands must strategically choose ad types aligning with their goals.	Leveraging the right ad formats can optimize campaign outcomes and resonate with the target audience.
GDN’s versatility demands thorough campaign planning.	The variety of options underscores the importance of understanding each type’s strengths and applications.

Significance of the Data: Very High

Mentioned By: HubSpot, Earth Web, Search Engine Journal, Statista, Vibetrace, and more.

What does the data Suggest	Justification
A significant portion of online users are averse to ads.	The adoption of ad blockers indicates a trend towards seeking uninterrupted browsing.
Brands must explore alternative engagement strategies.	With a sizable segment avoiding ads, other means of reaching audiences become crucial.
Ad content quality and relevancy are paramount.	To resonate with the non-blocking audience, ads must be relevant, non-intrusive, and of high value.