We calculated the average Google click through rate by position based on the data we collected, which is as follows: 

This value is an average calculated from 3 different studies containing Google click through rate by position statistics.

#1. 33.14%

#2. 22.95%

#3. 17.3%

#4. 11.93%

#5. 8.15%

#6. 6.66

#7. 4.39

#8. 3.54

#9. 3.21

#10. 2.67

Here are the studies on Organic Google Click through rate by Position: 

Study done by: Backlinko

# 1. 27.6%

# 2. 15.8%

# 3. 11.0%

# 4. 8.4%

# 5. 6.3%

# 6. 4.9%

# 7. 3.9%

# 8. 3.3%

# 9. 2.7%

#10. 2.4%

Study Done by: ignite visibility

# 1. 43.32

# 2. 37.36

# 3. 29.9

# 4. 19.38

# 5. 10.95

# 6. 10

# 7. 5.28

# 8.4.13

# 9. 4.13

# 10. 3.11

Study Done by: Search Engine Journal

# 1. 28.5

# 2. 15.7

# 3. 11

# 4. 8

# 5. 7.2

# 6. 5.1

# 7. 4

# 8. 3.2

# 9. 2.8

# 10. 2.5

Why is this list being compiled?

We compiled this list after discovering that there have been numerous studies conducted on this topic, each with a different set of numbers. 

So we decided to compile all of the published sources and studies in order to calculate an average Google click through rate by position, resulting in a more accurate number.

It will also be simpler to source these numbers rather than all of the studies and published sources. 

How To Improve Google Click Through Rate

Here are some tips to improve google click through rate.

#1. Create engaging meta descriptions.

The description should clearly state the page’s purpose, enticing the user to click through. For example, if someone searches “how to improve your Click Through Rate” our page should come up with, “Read about how to improve your Click Through Rate in this blog post!”

#2. Use structured data to stand out in search results.

Google Search offers structured snippets for various types of content, such as recipes, events, and products. To encourage users to click on your result instead of another, use structured data markup to enhance your search result with a rich snippet. (Google also uses this markup to serve up rich results.)

Search engines are constantly looking for ways to improve the user experience when it comes to presenting search results. Visuals like images and videos can be used alongside standard HTML text in search results. In fact, using images or video thumbnails in your SERPs is one way you can stand out from the crowd.

#3. Focus on your most important pages.

The first thing you should do is determine which pages are most important to your business and what you want visitors to do on each page.

For example, if you’re a dentist, then the most important pages are probably your contact page and other landing pages that contain forms where someone can submit their information to schedule an appointment.

If you’re a real estate agent, then it would be your listing pages. These should receive extra focus because they’re likely going to have longer URLs with more words, which can impact your click-through rates in two ways:

Longer URLs means less real estate for your title tag. If 2–3 extra words from your URL shows up in addition to a long title tag, then there will be fewer characters allowed for what appears in Google search results.

It also means using words that may not fit into searcher intent for the topic of your page. For example, don’t use descriptive words like “dentist los angeles ca family dental care prices best list of dentists office hours local closest emergency locations open now” if those aren’t relevant keywords people are searching for on Google.

#4. Optimize your headlines and page titles.

One way to increase your click-through rate is to optimize your headlines and page titles. Headlines should be descriptive and concise, and page titles should be direct.

Using a keyword in the beginning of a headline can drive up your clickthrough rate by 20%.

If you want an even better CTR, consider using a power word. These are words that elicit emotion or excitement (e.g., “amazing”, “incredible”).

#5. Optimize content for featured snippets.

Here are a few ways to optimize your content for featured snippets:

  • Use keywords in your title tags, but avoid duplicate content.
  • Add numbers to your titles, such as ‘10 ways’ or ‘5 reasons’.
  • Use lists and subheadings to make it easy for Google to understand what the page is about.
  • Make sure that your content is well written and easy to read. You have seconds to engage with a reader before they click away, so don’t bury important information below the fold or force users to work too hard for it!
  • Use header tags (H1-H6) throughout your page copy so you have plenty of opportunities to include keywords in context.
  • Include images and video where appropriate — multimedia helps break up long blocks of text and can give readers something else to look at if they aren’t interested in reading paragraphs of text on their mobile devices.

Final Thoughts

This is a short and thorough list of Google click-through rate statistics, as well as a summary of a few of the most essential aspects that contribute to enhancing your Google Click Through Rate (CTR). These tips are some of the most effective, but they’re also relatively simple; making it even easier to see what’s working with your pages. 

Hopefully, this post will assist you in making these changes to your pages and improving both your CTR and your bottom line. Good luck!


What is a good click-through rate for Google search results?

Since the average clickthrough rate for the first result is around 38%, getting anything above 25% would be considered a good clickthrough rate.

If you don’t receive anything near that number then you can start looking for things that might require some tweaks to get to that range. 

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