I’ve compiled a list of 8 insightful Google business profile statistics; find a brief overview below, then comprehensive details to follow by scrolling further.

Google Business Profile Statistics: Key Overview

  • 64% of people have used Google My Business to find a local business’s contact information.
  • 56% of customer actions on Google My Business listings are website visits.
  • Organic traffic nearly doubled on the Google My Business marketing site.
  • 59% of shoppers surveyed said they use Google to research a purchase they plan to make in-store or online.
  • 97% of people look for local businesses on the internet.
  • 34% of local businesses are found in over 1,000 “discovery searches” each month.
  • 16% of businesses get more than 100 calls from Google Business Profile alone every month.
  • Monthly searches average 1,009 for the average business.
  • Through GMB, 45% of businesses receive appointment requests

Source: (BrightLocal, Statista, Think with Google, Brightlocal, Publer, Brightlocal, Publer.)

Let’s dive into the intricate specifics of each Google business profile stats.

Learn more: https://www.businessdit.com/local-seo-statistics/

#1. Have 64% of consumers used Google business profiles to find contact information?

Source: BrightLocal

Significance of the Data: Very High

Mentioned By: Gitnux, The Media, Captain, Connection Model, Web Vision, Studioc 5, Single Interface, Seo Sandwitch, E2M Solutions and more.

What Does the Data SuggestJustification
Digitize Business InformationConsumers heavily rely on online sources for business details. Ensuring your business is digitally available is essential for visibility.
Prioritize Local SEOGiven the high percentage of consumers using Google My Business, a solid local SEO strategy becomes highly important for businesses.
Regularly Update Google My BusinessContinuous and accurate updates on Google My Business is key. It can directly impact customer’s decision-making process.

#2. Google My Business: Gateway to Local Web Traffic

56% of customer actions on Google My Business listings are website visits

Source: Statista

Significance of the Data: Very High

Mentioned By: E2m Solutions, Local IQ, Daily Blogging, Brightlocal, Gitnux, Publer, Search Engine Journal, Small Business Trends, Connection Model, Digital Marketing Aok and more.

What does the data SuggestJustification
Digital presence is crucial.More than half of the interactions on Google My Business lead to website visits, indicating high consumer reliance on online sources.
Website quality significantly affects customer behavior.If 56% of Google My Business interactions lead to websites, a poorly designed or non-engaging website can potentially deter potential customers.
Effective SEO is a necessity.Given the high rate of website visits, businesses should optimize their site’s SEO to increase visibility and attract potential customers.

#3. GMB Marketing Site Experiences Unprecedented Growth

Source: Think with Google

Significance of the Data: High

Mentioned By: Ayrshare, Magnified Media, W3rider, Linkedin, Neil Patel, Marketing Powerups, Semrush, Backlinko and more.

What does the data suggestJustification
Increased focus on SEO strategiesThe surge in organic traffic indicates the effectiveness of SEO in driving audience engagement.
Optimization of Google My Business listingThe traffic increase underscores the value of a fully optimized Google My Business listing.
Developing high-quality, engaging contentThe statistics imply that rich, relevant content is key to attracting and retaining organic traffic.

#4. Consumers Leverage Google for Product Research

59% of shoppers surveyed say they use Google to research a purchase when planning to make in-store or online

Source: Think with Google

Significance of the Data: Very High

Mentioned By: Nosto, Invoca, Shopreme, Hubspot, Drive Research, First Insight, Cloud Wards and more.

What does the data SuggestJustification
Search Engine Optimization (SEO) is crucialA majority of shoppers use Google for pre-purchase research, implying the need for strong SEO strategies to improve visibility.
Focused ad strategy on GoogleGoogle is the primary source for purchase research, suggesting the platform’s ad strategy can significantly impact marketing success.
Integration of offline and online channelsSince Google research influences both in-store and online purchases, an integrated omnichannel marketing approach is imperative.

#5. Local Businesses Enjoy Extensive Discovery on Web

97% of consumers use the internet to find local businesses

Source: Brightlocal

Significance of the Data: Very High

Mentioned By: Forbes, Comparehare, Linkedin, Pr Newswire, Light House Marketing, Hubspot, Safari Digital, Center Street Digital, Thrive Agency and more.

What Does the Data SuggestJustification
Omnichannel presence is keyHigh internet usage signifies a need for businesses to establish a well-rounded online presence for local visibility.
Local SEO is indispensableHigh percentage of internet reliance underpins the importance of Local SEO in improving business discoverability.
Importance of online reputation managementAs most consumers find businesses online, maintaining a positive image on digital platforms becomes crucial.

#6. Local Firms Achieve Thousand-fold Visibility via Google

Source: BrightLocal

Significance of the Data: High

Mentioned By: Gitnux, E2m Solutions, Assist-O, Marshmallow Marketing, Done, Connection Model, Admax Local and more.

What does the data SuggestJustification
High potential for local visibilityLocal businesses appear frequently in discovery searches, suggesting the necessity to optimize local SEO strategies.
A need for a robust online presenceThe prevalence in searches implies online presence and accurate information are paramount for local businesses.
Online reputation management is vitalThe frequency of visibility necessitates vigilant reputation management to ensure positive brand image.

#7. GMB Business Profile Calls Surge for Firms

Source: Publer

Significance of the Data: Medium

Mentioned By: Web Vision, E2m Solutions, Rocket Media, Local Iq, Single Interface, Linkedin, Word Stream, The Media Captain, Local Lead Booster, Event Noire and more.

What does the data SuggestJustification
Robust SEO strategy is crucialGoogle Business Profile draws significant call volume, proving its influence on customer reach and business visibility.
Mobile optimization is essentialHigh call rate implies that consumers frequently use mobile devices for business interactions, making mobile-friendly platforms a must.
Localized marketing holds valueWith Google Business Profile yielding numerous calls, localized and context-specific marketing can significantly drive engagement.

#8. Businesses Reach Search Milestone Through Google

Source: Brightlocal

Significance of the Data: High

Mentioned By: Digital Marketing Aok, Search Engine Journal, Small Biz Trends, E2m Solutions, Daily Blogging, Thrive Agency, Hudson Integrated and more.

What Does the Data SuggestJustification
High online visibility demandWith businesses appearing in 1,009 searches monthly, strong online presence is crucial.
Crucial role of SEOGiven the high search frequency, SEO practices are vital for ensuring top search result placement.
Need for continuous content updateRegular content updates can improve relevance and visibility in frequent searches.

#9. Companies Experience Appointment Boom through GMB

45% of companies receive appointment requests through GMB

Source: Publer

Significance of the Data: Medium

Mentioned By: A One Seo Service, Aiims, Local Visibility System, Kenect, Digital Shift, Grade and more.

What Does the Data SuggestJustification
Emphasize Google My Business OptimizationGMB presence could lead to a significant increase in appointment bookings, improving customer interaction.
Prioritize Digital Channel IntegrationCompanies must ensure seamless multi-channel coordination, as consumers are increasingly online-oriented.
Invest in Local SEO StrategiesStrong local SEO can leverage GMB to improve visibility, driving more appointment requests.

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