I’ve compiled a list of 8 insightful Google business profile statistics; find a brief overview below, then comprehensive details to follow by scrolling further.
Google Business Profile Statistics: Key Overview
- 64% of people have used Google My Business to find a local business’s contact information.
- 56% of customer actions on Google My Business listings are website visits.
- Organic traffic nearly doubled on the Google My Business marketing site.
- 59% of shoppers surveyed said they use Google to research a purchase they plan to make in-store or online.
- 97% of people look for local businesses on the internet.
- 34% of local businesses are found in over 1,000 “discovery searches” each month.
- 16% of businesses get more than 100 calls from Google Business Profile alone every month.
- Monthly searches average 1,009 for the average business.
- Through GMB, 45% of businesses receive appointment requests
Source: (BrightLocal, Statista, Think with Google, Brightlocal, Publer, Brightlocal, Publer.)
Let’s dive into the intricate specifics of each Google business profile stats.
Learn more: https://www.businessdit.com/local-seo-statistics/
#1. Have 64% of consumers used Google business profiles to find contact information?
Source: BrightLocal
Significance of the Data: Very High
Mentioned By: Gitnux, The Media, Captain, Connection Model, Web Vision, Studioc 5, Single Interface, Seo Sandwitch, E2M Solutions and more.
| What Does the Data Suggest | Justification |
|---|---|
| Digitize Business Information | Consumers heavily rely on online sources for business details. Ensuring your business is digitally available is essential for visibility. |
| Prioritize Local SEO | Given the high percentage of consumers using Google My Business, a solid local SEO strategy becomes highly important for businesses. |
| Regularly Update Google My Business | Continuous and accurate updates on Google My Business is key. It can directly impact customer’s decision-making process. |
#2. Google My Business: Gateway to Local Web Traffic
Source: Statista
Significance of the Data: Very High
Mentioned By: E2m Solutions, Local IQ, Daily Blogging, Brightlocal, Gitnux, Publer, Search Engine Journal, Small Business Trends, Connection Model, Digital Marketing Aok and more.
| What does the data Suggest | Justification |
|---|---|
| Digital presence is crucial. | More than half of the interactions on Google My Business lead to website visits, indicating high consumer reliance on online sources. |
| Website quality significantly affects customer behavior. | If 56% of Google My Business interactions lead to websites, a poorly designed or non-engaging website can potentially deter potential customers. |
| Effective SEO is a necessity. | Given the high rate of website visits, businesses should optimize their site’s SEO to increase visibility and attract potential customers. |
#3. GMB Marketing Site Experiences Unprecedented Growth
Source: Think with Google
Significance of the Data: High
Mentioned By: Ayrshare, Magnified Media, W3rider, Linkedin, Neil Patel, Marketing Powerups, Semrush, Backlinko and more.
| What does the data suggest | Justification |
|---|---|
| Increased focus on SEO strategies | The surge in organic traffic indicates the effectiveness of SEO in driving audience engagement. |
| Optimization of Google My Business listing | The traffic increase underscores the value of a fully optimized Google My Business listing. |
| Developing high-quality, engaging content | The statistics imply that rich, relevant content is key to attracting and retaining organic traffic. |
#4. Consumers Leverage Google for Product Research
Source: Think with Google
Significance of the Data: Very High
Mentioned By: Nosto, Invoca, Shopreme, Hubspot, Drive Research, First Insight, Cloud Wards and more.
| What does the data Suggest | Justification |
|---|---|
| Search Engine Optimization (SEO) is crucial | A majority of shoppers use Google for pre-purchase research, implying the need for strong SEO strategies to improve visibility. |
| Focused ad strategy on Google | Google is the primary source for purchase research, suggesting the platform’s ad strategy can significantly impact marketing success. |
| Integration of offline and online channels | Since Google research influences both in-store and online purchases, an integrated omnichannel marketing approach is imperative. |
#5. Local Businesses Enjoy Extensive Discovery on Web
Source: Brightlocal
Significance of the Data: Very High
Mentioned By: Forbes, Comparehare, Linkedin, Pr Newswire, Light House Marketing, Hubspot, Safari Digital, Center Street Digital, Thrive Agency and more.
| What Does the Data Suggest | Justification |
|---|---|
| Omnichannel presence is key | High internet usage signifies a need for businesses to establish a well-rounded online presence for local visibility. |
| Local SEO is indispensable | High percentage of internet reliance underpins the importance of Local SEO in improving business discoverability. |
| Importance of online reputation management | As most consumers find businesses online, maintaining a positive image on digital platforms becomes crucial. |
#6. Local Firms Achieve Thousand-fold Visibility via Google
Source: BrightLocal
Significance of the Data: High
Mentioned By: Gitnux, E2m Solutions, Assist-O, Marshmallow Marketing, Done, Connection Model, Admax Local and more.
| What does the data Suggest | Justification |
|---|---|
| High potential for local visibility | Local businesses appear frequently in discovery searches, suggesting the necessity to optimize local SEO strategies. |
| A need for a robust online presence | The prevalence in searches implies online presence and accurate information are paramount for local businesses. |
| Online reputation management is vital | The frequency of visibility necessitates vigilant reputation management to ensure positive brand image. |
#7. GMB Business Profile Calls Surge for Firms
Source: Publer
Significance of the Data: Medium
Mentioned By: Web Vision, E2m Solutions, Rocket Media, Local Iq, Single Interface, Linkedin, Word Stream, The Media Captain, Local Lead Booster, Event Noire and more.
| What does the data Suggest | Justification |
|---|---|
| Robust SEO strategy is crucial | Google Business Profile draws significant call volume, proving its influence on customer reach and business visibility. |
| Mobile optimization is essential | High call rate implies that consumers frequently use mobile devices for business interactions, making mobile-friendly platforms a must. |
| Localized marketing holds value | With Google Business Profile yielding numerous calls, localized and context-specific marketing can significantly drive engagement. |
#8. Businesses Reach Search Milestone Through Google
Source: Brightlocal
Significance of the Data: High
Mentioned By: Digital Marketing Aok, Search Engine Journal, Small Biz Trends, E2m Solutions, Daily Blogging, Thrive Agency, Hudson Integrated and more.
| What Does the Data Suggest | Justification |
|---|---|
| High online visibility demand | With businesses appearing in 1,009 searches monthly, strong online presence is crucial. |
| Crucial role of SEO | Given the high search frequency, SEO practices are vital for ensuring top search result placement. |
| Need for continuous content update | Regular content updates can improve relevance and visibility in frequent searches. |
#9. Companies Experience Appointment Boom through GMB
Source: Publer
Significance of the Data: Medium
Mentioned By: A One Seo Service, Aiims, Local Visibility System, Kenect, Digital Shift, Grade and more.
| What Does the Data Suggest | Justification |
|---|---|
| Emphasize Google My Business Optimization | GMB presence could lead to a significant increase in appointment bookings, improving customer interaction. |
| Prioritize Digital Channel Integration | Companies must ensure seamless multi-channel coordination, as consumers are increasingly online-oriented. |
| Invest in Local SEO Strategies | Strong local SEO can leverage GMB to improve visibility, driving more appointment requests. |
