With the internet becoming such an integral part of how individuals access information, it is essential for businesses to have a digital presence.
That is why it’s important to take note of certain Google Business Profile statistics. It turns out 97% of consumers learn about companies through online sources and 64% of them have used the Google Business Profile in particular to find contact information for a local business.
This shows that having a complete profile on Google can be an invaluable asset to companies that are looking to bring in more customers and strengthen their online presence.
Important Google Business Profile Statistics
- 64% of consumers have used GBP to find contact information for a local business.
- On Google Maps, businesses with photos receive 42% more requests for driving directions.
- 49% of Google My Business businesses get 1000+ views and 59 actions monthly.
- Every month, a business is found in 1,009 searches.
- Website visits account for 56% of actions on Google My Business listings.
- 70% of customers will go to a store based on information they found online.
- 16% of GBP Listings Receive More than 100 Calls Per Month.
- Google My Business marketing site organic traffic increased nearly 2X.
- Complete Google My Business listings receive 7x more clicks.
- 93% of consumers search Google Maps for businesses.
Data Shows 64% of Consumers Have Looked Up a Local Business
Brightlocal conducted a recent study showing that 64% of consumers are using Google Business Profiles to look up local businesses.
These numbers prove that consumers haven’t yet weaned themselves off their reliance on the internet, and that making sure our businesses are discoverable online is still incredibly important.
Consumers today are used to getting what they want at a very high speed, which means they need to be able to easily find the information they’re looking for in order to make an informed decision when choosing a particular business.
Brightlocal’s research illustrates just how significant it is for us to optimize our digital footprint if we want to tap into this market
Add A Photo And 42% More People Will Request Driving Directions To Your Store On Google Maps
Searchenginejournal reported that adding a photo to your business listing on Google Maps can have tremendous impacts.
Businesses with a photo saw an impressive 42% more requests for driving directions than those without. In today’s increasingly digital world, it is important for businesses to make sure they are taking advantage of every resource available.
Adding a photo to your store listing on Google Maps is an easy and free way to significantly increase the chances of potential customers being able to find their way in the door.
Data: Average Google My Business Profile View & Action Numbers
Brightlocal recently conducted a study on Google My Business (GMB) data. The findings were pretty impressive – almost half of businesses with GMB profiles were getting an average of 1000+ views, and around 59 actions per month.
So if your business has a GMB profile yet you’re not seeing any traction, it might be time to rethink your strategy. Utilize features like photos, Q&As, special offers and reviews to make the most out of your GMB profile and drive more customers to your business.
Businesses Found In More Than 1,000 Searches Per Month
Searchenginejournal recently reported that businesses found in more than 1,000 searches per month can benefit from increased visibility and a higher click-through rate.
Not only does this draw in new customers, but it also improves the relationship between the business and its audience. Businesses with high visibility understand their customers better and are able to provide more personalized experiences that result in increased loyalty.
Taking advantage of this method of increasing visibility can result in greater success for businesses who accept the challenge.
56% Of Google My Business Listing Actions Are Website Visits
Brightlocal’s recent study revealed that website visits to a business’ Google My Business (GMB) listing account for 56% of the total actions. Actions such as; users clicking to view website details, navigation to the company’s website, and requests for directions are all included in Brightlocal’s impressive analysis.
It is clear that GMB is an extremely effective tool for businesses, as it can act as an invaluable doorway for potential customers to access more information about their offerings.
As such, companies should be paying close attention to their presence on the platform and ensure the required changes are made when necessary.
Consumers who use GMB are highly likely to visit the business’ website, which means spending time and effort on optimizing your listing could save you time and money in the long run.
70% of Consumers will Visit a Store After Using The Online Site
Safari Digital recently reported that 70% of consumers will visit a store after using the online site. This indicates how powerful the combination of an online presence and physical stores can be in terms of engaging customers.
By offering the convenience of online purchasing, along with the human touch available in-store, many businesses are finding increased success by adapting to consumer behaviors.
16% Of Your Google Business Listings Will Produce 100 Or More Calls Per Month
Brightlocal conducted a study that revealed an incredible statistic: 16% of listings on Google My Business can lead to at least 100 calls from customers each month.
That’s just one type of listing, but it clearly shows the potential for businesses small or large to reap immense benefits from properly listed information and making sure their presence is felt online.
Marketing experts suggest having accurate and up-to-date details about hours, phone numbers, address, website links etc. are all integral to your Google business listings success.
Ensuring you have current information available can make a huge impact on connecting with potential customers and increasing engagement – something Brightlocal’s study proves is absolutely possible.
Google My Business marketing site organic traffic increased nearly 2X
Thinkwithgoogle says that the use of Google My Business has increased significantly, with organic traffic to marketing sites nearly doubling.
This demonstrates just how powerful this resource can be for businesses around the world. The convenience, simplicity, and cost effectiveness associated with utilizing this tool makes it a no-brainer for any company looking to capitalize on the immense potential within reach.
Increasing your organic traffic and visibility is achievable by engaging customers in ways that are both modern and user friendly. All in all, Google My Business truly stands out as an invaluable asset to marketers everywhere.
Source:
Safari Digital
