10+ Gen X Statistics & Trends Businesses Must Know

I’ve compiled a list of insightful Gen X statistics and trends For marketing statistics, a brief overview is provided below.

Gen X Statistics: Key Facts For marketer

72% of Generation Xers use the internet to research businesses.
Generation X accounts for 31% of total income in the United States.
54% of Gen Xers feel brands and marketers ignore them.
95% of Generation X uses Facebook, 46% use Instagram, and 25% use Twitter.
In the last year, 64% of Gen X consumers made a purchase after receiving an email.
82% of Generation Xers are more likely to buy from a company they can trust with their data.
80% of Generation X prefer email marketing as a communication channel.
1/3 of Generation Xers believe businesses should take a stand on social issues.
90% of Generation X prefer to do their grocery shopping in-store.
42% of Gen Xers purchased a product because it was manufactured by a small business.

Sources: (Revlocal, Forbes, PR Daily, Market Splash, Sailthru, HubSpot.)

Significance of the Data: Very High

Mentioned By: BigCommerce, HubSpot, Research Gate, PR Newswire, L3 Funding, Market Splash, 1827 Marketing, Sprout Social, and more.

What does the data Suggest	Justification
Focus marketing strategies on online platforms	Gen X’s substantial online presence demands attention to digital marketing.
Invest in online reputation management	Trustworthiness is vital; Gen X frequently checks online reviews and feedback.
Enhance the business’s online user experience	A seamless and informative online experience will cater to the majority of Gen X researchers.

Source: Forbes

Significance of the Data: Very High

Mentioned By: Sogo Cash Card, Big Commerce, Response Media, Dima Ghawi, Credit Acceptance, and more.

What does the data Suggest	Justification
Prioritize Generation X in financial products and services	With substantial financial power, Gen X remains a pivotal market segment.
Develop tailored economic policies that address Gen X’s needs	Their significant share of income affects national economic trends and decisions.
Engage with Generation X in financial education and planning	Ensuring their financial literacy can optimize their contribution to the economy.

Significance of the Data: High

Mentioned By: Entrepreneur, Haymarket Media Group, BigCommerce, Lucid Advertising, Marketing Charts, Linkedin, and more.

What does the data Suggest	Justification
Re-evaluate and adjust current marketing strategies	Over half of Gen X feels overlooked, indicating a significant gap in market engagement.
Cultivate personalized and relevant campaigns for Gen X	Addressing their unique needs can foster loyalty and trust.
Invest in market research focused on Generation X	Understanding their preferences and pain points will refine brand outreach and resonance.

Significance of the Data: Very High

Mentioned By: Hootsuite, Pew Research Center, Linkedin, Creatopy, Sprout Social, Social Pilot, Statista, Misco Malta, and more.

What does the data Suggest	Justification
Allocate a significant portion of digital marketing to Facebook	Its ubiquitous use by Gen X makes it a primary platform for engagement.
Diversify marketing strategies to include Instagram	While not as dominant as Facebook, Instagram still attracts a notable Gen X audience.
Use Twitter strategically, targeting niche Gen X segments	Its lower usage by Gen X suggests more specific, tailored campaigns might be effective.

Significance of the Data: High

Mentioned By: Marketing Beat, Hubspot, Retail Minded, Word Stream, Data Axle, Research Gate, Sprout Social, Bluecore, Hootsuite, and more.

What does the data Suggest	Justification
Intensify email marketing campaigns for Gen X	Their demonstrated buying behavior from emails suggests a significant ROI potential.
Ensure email content is relevant and actionable	Focused, value-rich content can drive further conversions among this demographic.
Optimize email design and user experience	A streamlined, user-friendly design can enhance the purchase journey for Gen X consumers.

Source: HubSpot

Significance of the Data: Very High

Mentioned By: Gladly, Sailthru, Business Wire, SAP, Oracle, LinkedIn, Marketing Dive, and more.

What does the data Suggest	Justification
Prioritize data privacy and transparency in operations	Trustworthiness is a decisive factor for Gen X’s purchasing behavior.
Implement and communicate strong data protection measures	Showcasing robust data security can build confidence and brand loyalty.
Engage in public awareness campaigns on data safety	Educating Gen X on how their data is used can fortify trust and encourage business.

Significance of the Data: Very High

Mentioned By: Ad Shark Marketing, Haymarket, Wordstream, Medium, Acs Creative, Answernet, and more.

What does the data Suggest	Justification
Elevate email as the primary marketing channel for Gen X	Given their preference, it maximizes chances of engagement and response.
Optimize email content for relevance and clarity	Tailored, clear messaging resonates with this audience, ensuring better reception.
Invest in advanced email marketing tools and analytics	Leveraging technology will fine-tune campaigns and enhance understanding of Gen X’s behavior.

Significance of the Data: Medium

Mentioned By: SAP, HubSpot, Sprout Social, Jobsage, Civic Science, Pew Research Center, Mckinsey & Company, and more.

What does the data Suggest	Justification
Consider integrating social stances in brand narratives	Addressing social issues can resonate with a significant segment of Gen X.
Strategically choose causes that align with company values	Authenticity in social stances fosters genuine connections and trust.
Engage in open dialogue with Gen X on pressing social matters	Facilitating discussions can lead to deeper brand loyalty and understanding.