10+ Free Shipping Statistics And Data (Latest Numbers)

Free shipping is a powerful tool that retailers use to drive sales and customer satisfaction. Free shipping can potentially increase a retailer’s sales by up to 10% and has been shown to influence buyer behavior significantly. 

Interestingly, orders that come with free shipping have a 30% higher average order value compared to those that do not. Notably, businesses providing free shipping experience a substantial 20% higher conversion rate compared to their counterparts who charge for shipping. 

To provide a clear picture of its impact, I’d like to share the most important free shipping statistics that are crucial to note immediately. πŸ“ŠπŸ“ˆ

Free Shipping Statistics: The Key Data

  • 66% of consumers expect free shipping on all online purchases.
  • 48% of online shoppers abandon their carts due to shipping costs.
  • Free shipping can increase retailer sales by up to 10%.
  • Free shipping has led to a 90% increase in e-commerce orders.
  • Free shipping orders have a 30% higher average order value.
  • Businesses that offer free shipping have a 20% higher conversion rate than those that do not.
  • 84% have made a purchase specifically due to free shipping.
  • 58% of customers have added additional items to their carts to qualify for free shipping.
  • 90% of consumers say that free shipping is their primary reason for shopping online.
  • 27% of consumers will avoid shipping costs by shopping in-store.

Sources: (PR Newswire, Hot Jar, Square Up, Shift 4 Shop, USPS Delivers, Up Sell It, E-Consultancy, Martech, Shopify.)

More Resources: https://www.businessdit.com/same-day-delivery/

66% of Consumers Demand Free Shipping for Online Buys

Important takeaway:

Insight from DataRationale
Free shipping is no longer a luxury but a necessity for online retailers.With 66% expecting it, businesses that don’t offer free shipping risk alienating a significant portion of their customer base.
Consumer habits and expectations are evolving.The high percentage indicates a shift in what consumers view as standard online shopping protocol.
Cost-effective logistics and supply chain strategies are crucial for e-retailers.To meet consumer demands and maintain profitability, efficient shipping solutions are essential.

Source: PR Newswire

High Shipping Costs Push 48% to Abandon Online Carts

Important takeaway:

Insight from DataRationale
Shipping costs are a significant deterrent for online shoppers.Nearly half of online shoppers refrain from completing a purchase due to additional shipping fees.
Transparent pricing strategies are crucial for e-retailers.Hidden or unexpected shipping costs can disrupt the customer journey and deter sales.
Offering competitive or free shipping can be a competitive advantage.Addressing the primary concern of 48% of shoppers can give businesses a substantial edge in the e-commerce landscape.

Source: Hot Jar

Retailers See Up to 10% Sales Spike with Free Shipping

Important takeaway:

Insight from DataRationale
Free shipping is a potent sales driver for retailers.A potential boost of up to 10% in sales signifies the tangible value of this incentive for customers.
Incorporating free shipping can provide a significant return on investment.Though retailers absorb shipping costs, the increase in sales can outweigh the associated expenses.
Consumers view free shipping as a valuable proposition.Offering it can enhance brand loyalty and promote repeat purchases in the competitive retail landscape.

Source: Square Up

90% Surge in E-Commerce Orders Attributed to Free Shipping

Important takeaway:

Insight from DataRationale
Free shipping is a game-changer for online businesses.A staggering 90% increase in orders illustrates its monumental influence on consumer behavior.
E-commerce platforms must prioritize shipping strategies.Such a pronounced increase signifies that shipping policies can make or break an online retail business.
Consumers place immense value on shipping incentives.The data suggests that for many, the decision to purchase online hinges significantly on shipping costs or the lack thereof.

Source: Shift 4 Shop

30% Higher Order Value Noted for Free Shipping Purchases

Important takeaway:

Insight from DataRationale
Free shipping incentivizes consumers to purchase more.A 30% increase in average order value showcases the compelling pull of free shipping offers.
E-retailers can capitalize on enhanced profitability with free shipping strategies.By encouraging larger purchases, businesses can potentially offset the costs of offering free shipping.
Consumers perceive significant value in free shipping.The willingness to add more to their carts indicates that consumers seek to maximize the benefit of free shipping deals.

Source: USPS Delivers

Free Shipping Yields 20% Conversion Boost for Businesses

Important takeaway:

Insight from DataRationale
Free shipping is a definitive catalyst for consumer action.A 20% higher conversion rate underscores its efficacy in nudging customers to finalize purchases.
Not offering free shipping can be a competitive disadvantage.Businesses that abstain are potentially missing out on a fifth more in conversion opportunities.
Free shipping removes a significant barrier in the purchase journey.By eliminating this hurdle, businesses streamline the path to purchase, leading to a higher likelihood of transaction completion.

Source: Shift 4 Shop

84% Shoppers Driven by Free Shipping Incentives Alone

Important takeaway:

Insight from DataRationale
Free shipping is a primary decision-making factor for the vast majority of consumers.With 84% being influenced, it’s evident that free shipping holds paramount significance in purchasing choices.
E-commerce strategies must prioritize free shipping to capture more sales.Neglecting this influential factor could mean missing out on a substantial portion of potential buyers.
Free shipping isn’t just a perk, it’s a determinant of sales.Such a high percentage indicates that for many, free shipping isn’t an added bonus, but a decisive factor in their buying journey.

Source: Up Sell It

To Secure Free Shipping, 58% Add More to Their Carts

58% of customers have added additional items to their carts to qualify for free shipping

Important takeaway:

Insight from DataRationale
Free shipping thresholds effectively encourage increased purchasing.The fact that 58% of customers add more to their carts suggests a direct correlation between order size and shipping incentives.
Setting a free shipping minimum can strategically boost sales volumes.This approach capitalizes on consumer desire for value, prompting them to reach specified purchase amounts.
Consumers are willing to adjust their shopping habits for perceived savings.The act of adding items reveals a behavioral inclination to maximize deals, even if it entails higher initial spending.

Source: E-Consultancy

Free Shipping Tops the List for 90% of Online Shoppers

Important takeaway:

Insight from DataRationale
Free shipping is the foremost motivator for consumers in the digital shopping landscape.A commanding 90% aligning their online shopping habits with this incentive speaks to its unmatched appeal.
Brick-and-mortar retailers face stiff competition from e-commerce’s shipping incentives.The high percentage suggests physical stores may need to innovate to compete with such a compelling online offering.
E-commerce strategies must prioritize free shipping to optimize customer acquisition.As the principal reason for most consumers, not offering free shipping could mean significant missed opportunities in the market.

Source: Martech

27% Choose In-Store Shopping to Sidestep Shipping Fees

Important takeaway:

Insight from DataRationale
Shipping costs can drive a notable segment of consumers to physical stores.27% opting for in-store shopping to evade shipping fees signifies its deterrent effect on e-commerce.
Brick-and-mortar stores retain a unique advantage in the face of e-commerce growth.They offer immediate product access without additional shipping costs, appealing to a substantial consumer segment.
Balancing shipping fees with other value propositions is crucial for e-retailers.To counteract the 27% predisposed to in-store shopping, e-commerce platforms must offer compelling reasons to shop online.

Source: Shopify

More Resources: https://www.businessdit.com/ecommerce-statistics/