7 First Page of Google Statistics, Facts in 2023: (Surprising)

I’ve compiled a list of 7 fascinating first page of Google statistics; find a brief overview below, then a detailed analysis of each stat and how important it is for marketers by scrolling further.

First Page of Google Statistics: Key Findings

  • The first page of Google captures at least 71% of web traffic.
  • 91.5% of Google traffic stays on the first page
  • 75% of people will never scroll past the first page on a Google search.
  • The number 1 position in Google gets 28.75% of all clicks.
  • Top 3 Google search results get 54.4% of all clicks
  • 0.63% of Google searches click on results from the second page.
  • The average first-page result on Google consists of 1,447 words.

Source: (Moz, Reputation 911, Hubspot, Platonik, Backlinko.)

Now, let’s proceed to unpack the specifics of each statistic pertaining to Google’s first page.

Learn more: https://www.businessdit.com/seo-statistics/

#1. What percentage of clicks account for 1st page search results?

Source: Moz

Significance of the Data: Very High

Mentioned By: Forbes, Word Stream, Search Engine Journal, Backlinko, Proto Fuse, Gsm Marketing Agency, Osborne Digital Marketing and more.

What Does The Data SuggestJustification
Seo Dominance Is ImperativeHigh Visibility In Google Search Ensures More Than 70% Chances To Reach The Potential Customer Base.
Front-Page Ranking Is VitalFailing To Appear On The First Page Drastically Reduces A Brand’s Online Visibility, Impacting Customer Reach.
Content Optimization Is KeyEnhancing Seo Through Relevant Keywords And Quality Content Increases Likelihood Of Appearing On The First Page.

#2. Majority of Google Traffic Confined to First Page

91.5% of Google traffic stays on the first page

Source: Reputation 911

Significance of the Data: Very High

Mentioned By: Search Engine Watch, Forbes, Search Engine Journal, Luxury Presence and more.

What does the Data SuggestJustification
Necessity of Search Engine Optimization (SEO)Most users don’t go past the first page, highlighting the importance of SEO strategies for online visibility.
High Competitive StakesBusinesses must actively compete to secure top-ranking positions to gain substantial traffic.
Content relevance and quality is criticalGoogle’s algorithms favor quality and relevant content, influencing the page rank directly.

#3. First-Page Google Search Results Capture Vast Majority

75% of people will never scroll past the first page on a Google search

Source: Hubspot

Significance of the Data: Very High

Mentioned By: Sierra Six Media, Forbes, People Per Hour, Neil Patel, Sma Marketing, Search Engine Journal and more.

What Does the Data SuggestJustification
Prioritize SEOHigh-ranking search results attract a majority of user clicks, necessitating focused SEO strategies.
Invest in SEM (Search Engine Marketing)To ensure visibility, paid search placements on the first page are essential.
Optimize website landing pagesFirst impressions matter; user-friendly, engaging content can increase dwell time and conversions.

#4. How much traffic does position 1 get?

Source: Platonik

Significance of the Data: High

Mentioned By: Search Engine Watch, Backlinko, Talent Edladies Club, Search Engine Journal, Advanced Web Ranking, Poll The People, Laura Hera, Linkedin and more.

What Does the Data SuggestJustification
High SERP ranking crucialSuperior search engine ranking garners more consumer attention, resulting in increased click-through rates.
SEO optimization is keyOptimizing for keywords and user intent leads to better ranking, directly impacting user engagement.
Quality content imperativeHigh-value content aids in achieving top position, thereby driving significant traffic.

#5. Google’s Top Three Search Results Secure Majority Clicks

Top 3 Google search results get 54.4% of all clicks

Source: Backlinko

Significance of the Data: High

Mentioned By: LinkedIn, Ahrefs, Victorious SEO, SEO Wind, Search Engine Journal and more.

What Does the Data SuggestJustification
Search engine optimization is critical.High-ranking websites on Google receive the majority of clicks.
Investing in top 3 positions is crucial.These positions account for more than half of all click-through rates.
Relevant and quality content is key.It directly influences search ranking, affecting the proportion of clicks received.

#6. How much traffic does the second page of Google get?

Source: Backlinko

Significance of the Data: Low

Mentioned By: Keyword, Ahrefs, Oberlo, Golevo, Search Engine Journal, Gravital Agency, Seo Wind and more.

What Does The Data SuggestJustification
Primacy of First PageA robust SEO strategy is crucial, as the majority of users focus on the first page of results.
Competitiveness of KeywordsHigh-ranking keywords are vital for visibility, as they increase the chances of appearing on the first page.
Value of SERP PositioningAchieving top positions matters significantly, considering the low click-through rates beyond the first page.

#7. Average Google First Result Word Count

The average first-page result on Google consists of 1,447 words

Source: Backlinko

Significance of the Data: Medium

Mentioned By: Soulheart, Uxax, Search Engine Journal, Wp Explorer, Agility Pr Solutions, Seo Quake, Linkedin, Inter Growth, Surfer Seo and more.

What does the data suggestJustification
Long-form content prevailsThe length of the first-page results indicates the high importance of detailed, comprehensive content to rank well.
Quality over quantity mattersHigher word count implies depth of information and quality, which impacts search engine ranking.
SEO strategy must include long-form contentGoogle’s ranking algorithm seems to favor well-detailed content, suggesting the need for extensive SEO strategies.