10 Experiential Marketing Statistics & Trends [2023 Relevant]

I’ve compiled a list of insightful experiential marketing statistics; a brief overview is provided below.

Experiential Marketing Statistics: Key Numbers

  • 65% of brands that use experiential marketing see a boost in sales.
  • About 70% of people who attend an experiential marketing event become regular customers.
  • Experiential marketing has a 38.34% success rate, compared to 19.69% for digital advertising, 12.44% for content marketing, 9.33% for partnerships and sponsorships, and 7.25% for traditional advertising.
  • 46% increase in social media engagement for brands that invest in experiential pop-ups.
  • 22% increase in web traffic for brands that invest in experiential pop-ups
  • 74% of consumers say branded event marketing makes them more likely to buy promoted products.
  • 29% of marketers use experiential marketing, and 51% say it is their second most effective trend.
  • 79% of sales are driven from events, which are a form of experiential marketing
  • 91% of consumers are more likely to buy a product or service after a brand experience. brand experience.
  • After a record 26% drop in 2020, consumer experiential marketing grew 8% to $67 billion in 2021.

Sources: (Inspira Marketing, Event Marketer, Newstore, HubSpot, BloggingX, EventTrack, Finances Online, Prweb.)

#1. Sales Surge by 46% for Brands Utilizing Experiential Pop-Ups.

46% increase in sales for brands that invest in experiential pop-ups

Source: Inspira Marketing

Significance of the Data: Very High

Mentioned By: Inspira Marketing, Zendesk, Techtarget, 365 Retail, Shopify, Newstore, Ls Retail, Storefront, and more. 

What does the data SuggestJustification
Experiential pop-ups boost sales significantlySales increase by 46% when brands use them.
Brands must prioritize experiential engagementsDirect link between pop-ups and sales uplift.
Traditional sales methods may be less effectiveExperiential strategy shows notable advantage.

#2. 70% of Attendees Convert to Regular Customers Post-Experiential Event.

Source: Event Marketer

Significance of the Data: Very High

Mentioned By: Medium, Limelight Platform, Linkedin, Social Tables, Bloggingx, Stova, Zen Media, Lookinla, and more. 

What does the data SuggestJustification
Experiential events are key for customer retention70% of attendees convert to regular customers.
Brands should invest in experiential marketingClear link between such events and customer loyalty.
Traditional marketing might miss long-term loyaltyExperiential strategies yield superior customer ties.

#3. Brands See 46% Uptick in Social Engagement with Experiential Pop-Ups.

Source: Newstore

Significance of the Data: High

Mentioned By: Inspira Marketing, Zendesk, Techtarget, Newstore, LinkedIn, Indigo Digital, and more. 

What does the data SuggestJustification
Experiential pop-ups amplify social media presenceBrands see a 46% uptick in social media engagement.
Modern brands should leverage experiential tacticsDirect correlation between pop-ups and online interaction.
Traditional methods might lag in digital tractionExperiential approaches foster enhanced digital visibility.

#4. Web Traffic Boosts by 22% for Brands Embracing Experiential Pop-Ups.

Source: Inspira Marketing

Significance of the Data: Medium

Mentioned By: Inspira Marketing, Hubspot, Linkedin, Shopify, Researchgate, Newswire, Send Pulse, Zeropark, and more. 

What does the data SuggestJustification
Experiential pop-ups significantly boost web trafficA 22% surge in web traffic is observed for these brands.
Digital impact is a byproduct of experiential effortsPop-ups correlate with increased online visitor numbers.
Brands not embracing this may miss online momentumExperiential strategies offer a tangible web traffic edge.

#5. 74% More Likely to Purchase After Branded Event Interactions.

Source: Event Marketer

Significance of the Data: Very High

Mentioned By: Linkedin, Event Marketer, Forbes, The Pineapple Agency, Finances Online, Adweek, and more.

What does the data SuggestJustification
Event marketing directly influences purchasing intent74% of consumers affirm its sway on their buying decisions.
Brands must capitalize on event-driven engagementsDirect tie between events and potential product sales.
Ignoring event marketing risks sales potentialA significant majority is swayed by such brand experiences.

#6. 29% Marketers Rely on Experiential Marketing; 51% Rank it Second-Most Effective.

Source: HubSpot

Significance of the Data: High

Mentioned By: Semrush, Market Screener, Sprout Social, Influencer Marketing Hub, Marketing Week, Sales Force, and more.

What does the data SuggestJustification
Experiential marketing remains underutilizedOnly 29% of marketers employ this strategy.
Among users, it’s considered highly effectiveOver half (51%) rank it as their second most effective tactic.
Many marketers may be overlooking a potent toolA significant portion finds high efficacy yet adoption is low.

#7. Events Drive 79% of Sales: The Power of Experiential Marketing.

Source: BloggingX

Significance of the Data: Very High

Mentioned By: Stova, Trust Enablement, Similarweb, Onspot Social, Zipdo, 99 Firms, Eventige, Lead Liaison, Linkedin, and more.

What does the data SuggestJustification
Events are a primary driver for salesA staggering 79% of sales originate from event engagements.
Experiential marketing is crucial for revenueEvents, as a strategy, have proven sales potency.
Neglecting event strategies risks significant salesA majority of sales are tethered to these experiences.

#8. 91% More Inclined to Buy After Immersive Brand Experience.

Source: EventTrack

Significance of the Data: Very High

Mentioned By: Atn Event Staffing, Business News Daily, Inspira Marketing, Retail Dive, Food Truck Promotions, Cmo Syndicate, Event Marketer, and more.

What does the data SuggestJustification
Invest in brand experiences.91% consumers lean to purchase.
Engagement boosts sales likelihood.Experience fosters commitment.
Active participation is pivotal.Direct involvement elevates trust.