I’ve compiled a list of insightful Emotional Marketing statistics; a brief overview is provided below.
Emotional Marketing Statistics: Key Numbers
- 70% of emotionally engaged consumers spend up to 2X or more on brands.
- Customers with an emotional connection to a brand have a 306% higher lifetime value.
- Human emotion-based ads are 31% effective, while traditional ads are 16% effective.
- 71% of customers recommend a brand because they have an emotional connection with it.
- 90% of all purchasing decisions are influenced by emotions.
- 70% of viewers who have a strong emotional response to an ad are likely to buy the product.
- 80% of executives think their brand understands consumers’ emotions.
- Strong emotional videos share 2X more than weak ones.
- 51% of financial services customers are emotionally engaged, more than in other sectors.
- 58% of 18-21-year-olds are emotionally engaged.
Sources: (Oracle, PR Newswire, Applied Psychology Degree, MarTech Series, Inc., Unruly, Capgemini, Blogging Lift, Capgemini.)
#1. 70% Engaged Consumers Double Spending on Preferred Brands.
Source: Oracle
Significance of the Data: Very High
Mentioned By: Sales And Marketing, Capgemini, Forbes, Martech, Linkedin, The Loyalty People, Antavo, and more.
| What does the data suggest | Justification |
| Consumers are deeply influenced by emotions | Emotional engagement dramatically influences spending behavior. |
| Brand loyalty increases with emotional ties | Brands that foster emotional connections can significantly boost revenue. |
| Investment in emotional marketing is crucial | Neglecting emotional engagement may result in missed revenue opportunities. |
#2.Emotionally-Connected Customers Yield 306% Higher Lifetime Value.
Source: PR Newswire
Significance of the Data: Very High
Mentioned By: Forbes, Martech Series, Yougov, Luxury Daily, Inspire Fire, Linkedin, and more.
| What does the data suggest | Justification |
| Emotional connections massively boost customer lifetime value. | Brands that foster emotional ties can substantially increase customer value over time. |
| Cultivating emotional ties should be a strategic priority. | Ignoring emotional engagement risks significantly undervaluing potential customer worth. |
| Emotion-driven strategies result in longer-term customer loyalty. | Prioritizing emotional connections ensures sustained customer relationships and higher returns. |
#3. Emotion-Driven Ads 31% Effective, Traditional Ones Only 16%.
Source: Applied Psychology Degree
Significance of the Data: Very High
Mentioned By: Rock Content, Spiralytics, Hubspot, Frontiers, Wolters Kluwer, European Parliament, Forbes, Hootsuite, and more.
| What does the data suggest | Justification |
| Emotion-driven ads significantly outperform traditional ads. | Leveraging human emotion in advertising can nearly double effectiveness. |
| Traditional tactics might not resonate as strongly with today’s audience. | Modern consumers are more likely drawn to emotional narratives than standard methods. |
| Brands must prioritize emotional storytelling in advertising. | Embracing emotion-centric strategies is key to capturing and retaining audience attention. |
#4. 71% Endorse Brands Due to Emotional Ties.
Source: MarTech Series
Significance of the Data: Very High
Mentioned By: Duel Tech, Brandingmag, Spiralytics, PR Newswire, Customer Thermometer, Yougov, Linkedin, Forbes, Inspira Marketing, and more.
| What does the data suggest | Justification |
| Emotional connection is pivotal for brand recommendations. | Most consumers are influenced by their emotions when endorsing a brand to others. |
| Brands failing to establish such connections risk lesser word-of-mouth endorsements. | Neglecting emotional ties may significantly reduce organic promotion opportunities. |
| Prioritizing emotional engagement becomes essential for boosting referrals. | Building emotional rapport with customers directly influences their advocacy behaviors. |
#5. Emotions Influence 90% of Purchase Choices.
Source: Inc.
Significance of the Data: Very High
Mentioned By: Ignite Sales, Localization Lab, Medium, Customer Think, Zme Science, and more.
| What does the data suggest | Justification |
| Emotional influence is paramount in purchasing decisions. | The vast majority of consumers rely on emotions, rather than just logic, when making purchases. |
| Rational appeals alone may be insufficient in marketing strategies. | Brands must recognize and tap into the emotional drivers behind consumer behavior for effective outreach. |
| Prioritizing emotional engagement in campaigns is non-negotiable. | Disregarding the emotional component can overlook the primary driving factor in most purchase decisions. |
#6. 70% Will Buy Product After Intense Ad Emotion.
Source: Unruly
Significance of the Data: Very High
Mentioned By: Inspira Marketing, Spiralytics, Folajomi Ballo, Instapage, Research Gate, and more.
| What does the data suggest | Justification |
| Strong emotional reactions to ads drive purchase intent. | Intense emotional engagement with an ad significantly boosts the likelihood of product acquisition. |
| Advertisers must harness emotions effectively in their campaigns. | Achieving an emotional resonance with viewers is paramount for converting ad impressions into sales. |
| Emotional indifference or neutrality towards ads may result in lost sales. | Ignoring the potency of emotional appeal may cause a substantial number of potential customers to disengage. |
#7. 80% Executives: Our Brand Taps Consumers’ Emotional Needs.
Source: Capgemini
Significance of the Data: High
Mentioned By: Spiralytics, Walkerinfo, Harvard Business Review, Accenture, Sproutsocial, Oberlo, Knepublishing, Hubspot, and more.
| What does the data suggest | Justification |
| A majority of executives are confident in their brand’s emotional intelligence. | Most leaders feel their brands have a grasp on the emotional landscape of their consumers. |
| There might be a gap between executive perception and consumer reality. | Confidence at the executive level does not guarantee actual alignment with consumer emotional needs. |
| Continuous assessment of brand alignment with emotional needs is crucial. | Assumptions without periodic validation may lead to misalignment in brand messaging and strategies. |
#8. High-Emotion Videos Twice as Likely to Be Shared.
Source: Blogging Lift
Significance of the Data: High
Mentioned By: Vid Iq, Unruly, Wistia, Folajomi Ballo, Kartoffel Films, Leadpages, Grow Thtribe, Visme, and more.
| What does the data suggest | Justification |
| Potent emotional content in videos drives sharing behavior. | Videos that evoke strong emotions resonate more, leading to increased dissemination among viewers. |
| Weak emotional impact could hinder virality potential. | Lackluster emotional appeal can significantly stifle a video’s potential for widespread sharing. |
| Brands must emphasize crafting impactful emotional narratives. | Investing in strong emotional storytelling is crucial for maximizing a video’s reach and engagement. |
