9+ Emotional Marketing Statistics & Facts [2023 No.]

I’ve compiled a list of insightful Emotional Marketing statistics; a brief overview is provided below.

Emotional Marketing Statistics: Key Numbers

  • 70% of emotionally engaged consumers spend up to 2X or more on brands.
  • Customers with an emotional connection to a brand have a 306% higher lifetime value.
  • Human emotion-based ads are 31% effective, while traditional ads are 16% effective. 
  • 71% of customers recommend a brand because they have an emotional connection with it.
  • 90% of all purchasing decisions are influenced by emotions.
  • 70% of viewers who have a strong emotional response to an ad are likely to buy the product.
  • 80% of executives think their brand understands consumers’ emotions.
  • Strong emotional videos share 2X more than weak ones.
  • 51% of financial services customers are emotionally engaged, more than in other sectors.
  • 58% of 18-21-year-olds are emotionally engaged.

Sources: (Oracle, PR Newswire, Applied Psychology Degree, MarTech Series, Inc., Unruly, Capgemini, Blogging Lift, Capgemini.)

#1. 70% Engaged Consumers Double Spending on Preferred Brands.

70% of emotionally engaged consumers spend up to two times or more on brands

Source: Oracle

Significance of the Data: Very High

Mentioned By: Sales And Marketing, Capgemini, Forbes, Martech, Linkedin, The Loyalty People, Antavo, and more.

What does the data suggestJustification
Consumers are deeply influenced by emotionsEmotional engagement dramatically influences spending behavior.
Brand loyalty increases with emotional tiesBrands that foster emotional connections can significantly boost revenue.
Investment in emotional marketing is crucialNeglecting emotional engagement may result in missed revenue opportunities.

#2.Emotionally-Connected Customers Yield 306% Higher Lifetime Value.

Source: PR Newswire

Significance of the Data: Very High

Mentioned By: Forbes, Martech Series, Yougov, Luxury Daily, Inspire Fire, Linkedin, and more.

What does the data suggestJustification
Emotional connections massively boost customer lifetime value.Brands that foster emotional ties can substantially increase customer value over time.
Cultivating emotional ties should be a strategic priority.Ignoring emotional engagement risks significantly undervaluing potential customer worth.
Emotion-driven strategies result in longer-term customer loyalty.Prioritizing emotional connections ensures sustained customer relationships and higher returns.

#3. Emotion-Driven Ads 31% Effective, Traditional Ones Only 16%.

Source: Applied Psychology Degree

Significance of the Data: Very High

Mentioned By: Rock Content, Spiralytics, Hubspot, Frontiers, Wolters Kluwer, European Parliament, Forbes, Hootsuite, and more.

What does the data suggestJustification
Emotion-driven ads significantly outperform traditional ads.Leveraging human emotion in advertising can nearly double effectiveness.
Traditional tactics might not resonate as strongly with today’s audience.Modern consumers are more likely drawn to emotional narratives than standard methods.
Brands must prioritize emotional storytelling in advertising.Embracing emotion-centric strategies is key to capturing and retaining audience attention.

#4. 71% Endorse Brands Due to Emotional Ties.

71% of customers recommend a brand based on their emotional connection

Source: MarTech Series

Significance of the Data: Very High

Mentioned By: Duel Tech, Brandingmag, Spiralytics, PR Newswire, Customer Thermometer, Yougov, Linkedin, Forbes, Inspira Marketing, and more.

What does the data suggestJustification
Emotional connection is pivotal for brand recommendations.Most consumers are influenced by their emotions when endorsing a brand to others.
Brands failing to establish such connections risk lesser word-of-mouth endorsements.Neglecting emotional ties may significantly reduce organic promotion opportunities.
Prioritizing emotional engagement becomes essential for boosting referrals.Building emotional rapport with customers directly influences their advocacy behaviors.

#5. Emotions Influence 90% of Purchase Choices.

Source: Inc.

Significance of the Data: Very High

Mentioned By: Ignite Sales, Localization Lab, Medium, Customer Think, Zme Science, and more.

What does the data suggestJustification
Emotional influence is paramount in purchasing decisions.The vast majority of consumers rely on emotions, rather than just logic, when making purchases.
Rational appeals alone may be insufficient in marketing strategies.Brands must recognize and tap into the emotional drivers behind consumer behavior for effective outreach.
Prioritizing emotional engagement in campaigns is non-negotiable.Disregarding the emotional component can overlook the primary driving factor in most purchase decisions.

#6. 70% Will Buy Product After Intense Ad Emotion.

Source: Unruly

Significance of the Data: Very High

Mentioned By: Inspira Marketing, Spiralytics, Folajomi Ballo, Instapage, Research Gate, and more.

What does the data suggestJustification
Strong emotional reactions to ads drive purchase intent.Intense emotional engagement with an ad significantly boosts the likelihood of product acquisition.
Advertisers must harness emotions effectively in their campaigns.Achieving an emotional resonance with viewers is paramount for converting ad impressions into sales.
Emotional indifference or neutrality towards ads may result in lost sales.Ignoring the potency of emotional appeal may cause a substantial number of potential customers to disengage.

#7. 80% Executives: Our Brand Taps Consumers’ Emotional Needs.

Source: Capgemini

Significance of the Data: High

Mentioned By: Spiralytics, Walkerinfo, Harvard Business Review, Accenture, Sproutsocial, Oberlo, Knepublishing, Hubspot, and more.

What does the data suggestJustification
A majority of executives are confident in their brand’s emotional intelligence.Most leaders feel their brands have a grasp on the emotional landscape of their consumers.
There might be a gap between executive perception and consumer reality.Confidence at the executive level does not guarantee actual alignment with consumer emotional needs.
Continuous assessment of brand alignment with emotional needs is crucial.Assumptions without periodic validation may lead to misalignment in brand messaging and strategies.

#8. High-Emotion Videos Twice as Likely to Be Shared.

Source: Blogging Lift

Significance of the Data: High

Mentioned By: Vid Iq, Unruly, Wistia, Folajomi Ballo, Kartoffel Films, Leadpages, Grow Thtribe, Visme, and more.

What does the data suggestJustification
Potent emotional content in videos drives sharing behavior.Videos that evoke strong emotions resonate more, leading to increased dissemination among viewers.
Weak emotional impact could hinder virality potential.Lackluster emotional appeal can significantly stifle a video’s potential for widespread sharing.
Brands must emphasize crafting impactful emotional narratives.Investing in strong emotional storytelling is crucial for maximizing a video’s reach and engagement.