eBay, a global e-commerce leader, has amassed over 18.3 million seller accounts, highlighting its extensive user base. 

In 2022, it recorded revenue of $9.7 billion, reflecting a 9.3% decrease from the previous year. The platform captivates attention worldwide, receiving roughly 722.7 million visits per month

To underscore its significant role in the online marketplace, let me share the most crucial eBay statistics you should be aware of right away. πŸŒπŸ’°

eBay Statistics: The Key Data

  • eBay has over 18.3 million seller accounts.
  • There are 132 million active buyers on eBay worldwide.
  • eBay has at least 1.7 billion active listings.
  • eBay has an 83.33% customer retention rate.
  • eBay receives approximately 722.7 million visits per month, with an average visit duration of 6.8 minutes.
  • In 2022, eBay’s revenue was $9.7 billion, a 9.3% decrease from the previous year.
  • eBay has only 3.5% of the US retail e-commerce market as of June 2022.
  • eBay received 76 out of 100 index points for customer satisfaction.
  • Promoted listings generated $319 million in advertising revenue for eBay, while third-party advertising generated $43 million.
  • Revenue rose 5% to $2.54 billion in Ebay Inc.’s fiscal second quarter ended June 30, 2023.
  • 16.4% of eBay sales are in “Electronics & Accessories,” the top category.

Sources: (Go Banking Rates, Statista, Big Commerce, Similar Web, Business Of Apps, Yahoo, Quora.)

How Many Sellers are on eBay?

According to data from eBay and eBay Forums, there are about 18.3 million sellers on eBay which is a 3.68% decrease from last year, and a 26.21% decrease from the past 7 years from our analysis.

How Many Sellers on Ebay 2022

But still, eBay is a great place to start your small business. There are over 18.3 mi

How Many Buyers on eBay

There are over 138 million active buyers on the eBay which is an 11.54% decrease from the last year of 2021 according to eBay’s latest financial report.

As a seller on eBay, it is imperative that you gain an understanding of who these buyers are and what it is that they demand. Let’s have a discussion about some of the most interesting data regarding the number of buyers on eBay and what that means for your business.

Number of eBay Active Buyers

Period (Quarter)Active user accounts in millions
Q2 ’22138
Q1 ’22142
Q4 ’21147
Q3 ’21152
Q2 ’21156
Q1 ’21166
Q4 ’20165
Q3 ’20163
Q2 ’20161
Q1 ’20174
Q4 ’19174
Q3 ’19174
Q2 ’19173

Source: eBay Earning Report Q2 2022

EBay Boasts 18.3 Million Seller Accounts Worldwide.

Important takeaway:

Insight from DataRationale
Immense seller diversity on eBay.With over 18.3 million seller accounts, eBay’s platform is a diverse marketplace with a broad spectrum of sellers offering various products and services.
High competition among sellers.The vast number of accounts implies that sellers need to adopt innovative strategies and maintain high-quality service to stand out.
Strong platform trust and scalability.For such a large number of sellers to use the platform, it suggests that eBay offers a trustworthy and scalable environment for online commerce.

Source: Go Banking Rates

132 Million Active Buyers Choose eBay Globally.

Important takeaway:

Insight from DataRationale
Significant global user base.132 million active users imply a vast international audience and reach.
eBay remains a dominant online marketplace.Such a large number of active buyers indicates consistent trust and utility in the platform.
Potential for businesses to scale.A platform with 132 million buyers presents immense opportunities for sellers to expand and prosper.

Source: Statista

1.7 Billion Active Listings Currently on eBay.

Important takeaway:

Insight from DataRationale
Immense product diversityWith 1.7 billion active listings, eBay offers a vast range of products catering to all needs.
High seller activitySuch a large number of listings indicate a strong and active seller base on the platform.
Potent marketplace appealThe staggering listing count underscores eBay’s popularity and trust among consumers globally.

Source: Big Commerce

EBay Holds Strong with 83.33% Customer Retention.

Important takeaway:

Insight from DataRationale
Strong customer loyaltyAn 83.33% retention rate indicates that a significant majority of eBay’s customers remain loyal.
Effective customer experienceSuch a high retention rate suggests that eBay provides a satisfactory and engaging user journey.
Competitive market positioningMaintaining over 80% of customers showcases eBay’s distinct advantage and trust in the marketplace.

722.7M Monthly Visits on eBay; Average Duration: 6.8 Minutes.

Important takeaway:

Insight from DataRationale
Outstanding digital engagementAttracting over 722.7 million visits per month, eBay’s online presence is profoundly impactful in the e-commerce sphere.
Significant user interestAn average visit duration of 6.8 minutes suggests users are meaningfully engaging with the platform’s content.
Dominant position in the marketplaceSuch high traffic and engagement metrics underscore eBay’s leading role in the global online shopping landscape.

Source: Similar Web

EBay’s 2022 Revenue: $9.7B, Down 9.3% from Prior Year.

Important takeaway:

Insight from DataRationale
Revenue contraction in 2022The 9.3% decrease in revenue indicates eBay faced challenges or shifts in market dynamics in 2022.
Importance of evaluating business strategiesThis dip in revenue highlights the need for eBay to assess and possibly recalibrate its business approaches and strategies.
Dynamic e-commerce landscapeThe revenue change underscores the volatile nature of the e-commerce sector and the constant need for businesses to adapt.

Source: Business Of Apps

EBay Claims 3.5% of US Retail E-commerce Market, June 2022.

Important takeaway:

Insight from DataRationale
A modest share in a competitive landscapeWith only 3.5% of the US retail e-commerce market, eBay holds a relatively smaller position in a highly competitive environment.
Potential for growthThis percentage points towards a significant room for expansion and capturing a larger market share within the US retail sector.
Diversification and niche strategiesThe data suggests that eBay might benefit from distinct market strategies or niche segment targeting to bolster its market prominence.

Source: Statista

EBay Scores 76/100 in Customer Satisfaction Index.

eBay received 76 out of 100 index points for customer satisfaction

Important takeaway:

Insight from DataRationale
Above average customer satisfactionA score of 76 out of 100 demonstrates that eBay is doing reasonably well in meeting the expectations of its user base.
Room for enhancementWhile the score is commendable, there’s a clear opportunity for eBay to refine its user experience to achieve even higher satisfaction.
A critical factor in competitive positioningGiven the importance of customer satisfaction in e-commerce, this index score is pivotal in gauging eBay’s standing in the marketplace.

Source: Statista

EBay’s Promoted Listings Earn $319M; Third-Party Ads: $43M.

Important takeaway:

Insight from DataRationale
Dominance of promoted listingsThe significant $319 million from promoted listings underscores their predominant role in eBay’s advertising revenue stream.
Diversified advertising streamsWhile third-party advertising contributes less, its $43 million denotes eBay’s ability to leverage multiple avenues for revenue.
Potential for strategic advertising expansionThe distinct disparity between the two revenue figures suggests room for enhancing third-party advertising strategies for growth.

Source: Statista

EBay’s Q2 2023 Revenue Jumps 5% to $2.54 Billion.

Important takeaway:

Insight from DataRationale
Positive growth trajectory in 2023The 5% revenue rise to $2.54 billion showcases a commendable financial performance and growth momentum for eBay Inc. in 2023.
Optimistic market responseThis growth may reflect favorable market conditions, strategic initiatives, or increased consumer trust during the period.
Strong mid-year financial positioningAchieving such growth by the fiscal second quarter implies a robust financial foundation for eBay Inc. for the remainder of 2023.

Source: Yahoo

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