8+ Conversational Marketing Statistics & Facts [2023 No.]

ByYaqub M. (CBC) Updated on
LinkedInCopy

I’ve compiled a list of insightful conversational marketing statistics; a brief overview is provided below.

Conversational Marketing Statistics: Key Numbers

  • Companies that used conversational marketing saw 20% more sales opportunities, 10% more average order value, and 5-10% more customer retention. 
  • Engaged prospects are 70% more likely to convert into marketing qualified leads.
  • 50.7% of businesses say conversational marketing allows them to respond faster.
  • 71% of customers expect businesses to communicate with them in real time.
  • 79% of companies say live chat increases customer loyalty and sales.
  • 90% of companies using conversational AI can handle more calls and complaints faster.
  • 52% of customers would buy again from a company that offers live chat.
  • 75% of customers prefer to text or chat with businesses.
  • 90% of B2B decision-makers believe conversational marketing can improve customer experience.
  • 8 in 10 businesses say live chat has increased sales, revenue, and customer loyalty.

Sources: (TS2 Space, Oracle, Wati, McKinsey & Company, Kayako, Market Splash, Business Wire, ZipDo, Vonage.)

I am Founder of BusinessDIT, SEO Consultant, Certified Business Consultant by USIDHR and BA from the City University of New York. I bring a four-year experience of boosting online presence. My passion lies in empowering small businesses to excel in the digital arena.