According to the latest data from the annual report, there are more than 5 million businesses on Yelp.

How Many Businesses are on Yelp?

How Many Users Visit Yelp Each Month

According to the latest data, Yelp has more than 131 million unique visitors monthly across mobile, desktop, and app platforms.  

Yelp is used by people of all ages. Nearly 4 out of 10 users are between the ages of 18 and 34 and 35% percent are between 35 and 54, while 20% are over 55 according to Similarweb.

Yelp is a popular platform for checking reviews before visiting a business. 45% percent of customers are likely to check Yelp reviews before visiting a business according to Review 42.

Has Yelp’s Traffic Increased Or Decreased Recently

According to Similarweb, Semrush and nearmedia, Yelp’s traffic has decreased recently. Specifically, similarweb reports an 8.18% decrease in desktop traffic compared to the previous month, while other reports a -0.5% drop in organic search traffic and a -3.1% drop in paid search traffic. 

Additionally, Near media notes that Yelp’s desktop traffic has been declining since 2018 despite modest growth in mobile web traffic.

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