I’ve compiled a list of insightful business blogging statistics; a brief overview is provided below.
Business Blogging Statistics: Key Numbers
- Business blogging increases website traffic by 55%.
- Blogs have a 3x higher conversion rate than paid search.
- 67% of businesses report that blogging generates more leads than those who do not.
- Businesses that blog grow their leads 126% faster than those that do not.
- Marketers who prioritize blogging have a 13x higher chance of seeing a positive ROI.
- Content costs 62% less than traditional marketing but generates 3x the leads.
- 55% of brands gain new clients from blogging.
- 81% of companies find their blogs “useful,” “important,” or “critical.”
- 33% of B2B companies have blogs.
- 37% of marketers say blogs are the most valuable form of content marketing.
- 77% of the Fortune 500 companies have blogs.
Source: (HubSpot, MonsterInsights, Fundera, VentureBeat, Content Marketing Institute, Active Blogs, Statista.)
b2b blogging statistics
#1. Business Blogging Amplifies Website Visits by a Whopping 55%.
Source: HubSpot
Significance of the Data: Very High
Mentioned By: Hubspot, Bkacontent, Exposure, Techtarget, Wordstream, Wix, American Express, Allbusiness, and more.
| What does the data Suggest | Justification |
| Invest in business blogging | Vital for increasing website traffic. |
| Prioritize content quality | Engaging content drives more visits. |
| Consistent blog updates | Maintaining traffic requires regular posts. |
#2. Blogs Triumph with a 3x Higher Conversion Rate Over Paid Search.
Source: MonsterInsights
Significance of the Data: Very High
Mentioned By: Wordstream, Linkedin, Neil Patel, Invesp, Search Engine Land, Social Media Today, Content Marketing Institute, Portent, and more.
| What does the data Suggest | Justification |
| Prioritize organic blog content | More effective than paid search strategies. |
| Optimize blog for conversions | Blogs inherently drive more actions. |
| Re-evaluate paid search budget | Organic reach via blogs offers better ROI. |
#3. 67% of Firms Report More Leads Through Blogging Over Non-Blogging Counterparts.
Source: Fundera
Significance of the Data: Very High
Mentioned By: Linkedin, Agentdrive, Hubspot, Fundera, Thrivemyway, Crafty Copy, Impactplus, and more.
| What does the data Suggest | Justification |
| Businesses must adopt blogging | Demonstrable increase in lead generation. |
| Evaluate competitors’ blogging practices | Stay ahead in lead acquisition. |
| Invest in blog content strategy | Crucial for outperforming non-bloggers. |
#4. Blogging Businesses Witness a Staggering 126% Surge in Lead Growth.
Source: HubSpot
Significance of the Data: Very High
Mentioned By: Union Street Media, Linkedin, Neal Schaffer, Startup Bonsai, Active Blogs, Market Path, Simple Marketing Now, Contentfirst Marketing, and more.
| What does the data Suggest | Justification |
| Mandatory inclusion of blogging in strategy | Significant lead growth advantage. |
| Reassess business marketing priorities | Blogging surpasses other methods. |
| Allocate resources to content development | Essential for achieving maximal lead growth. |
#5. Marketers Prioritizing Blogs Are 13x More Poised for Positive ROI.
Source: VentureBeat
Significance of the Data: Very High
Mentioned By: Venture Beat, Fundera, Hubspot, Startup Bonsai, Optin Monster, Linkedin, and more.
| What does the data Suggest | Justification |
| Marketers must prioritize blogging | Direct correlation with positive ROI. |
| Redefine marketing strategies | Blogging emerges as a top performer. |
| Allocate budget to consistent blog content | Pivotal for ensuring optimal returns. |
#6. Content Production: 62% Cheaper Yet Yields 3x the Leads of Traditional Marketing.
Source: Content Marketing Institute
Significance of the Data: Very High
Mentioned By: Search Engine Journal, 99 Firms, Ahrefs, Semetrical, Inspire Agency, Medium, and more.
| What does the data Suggest | Justification |
| Shift to content-based marketing | More cost-effective than traditional methods. |
| Reallocate marketing budget | Maximize lead generation with content. |
| Re-evaluate traditional marketing tactics | Content provides superior lead outcomes. |
#7. Blogging Lands 55% of Brands New Clientele.
Source: HubSpot
Significance of the Data: High
Mentioned By: TechTarget, LinkedIn, Demand Sage, Colorl Ib, Bka Content, Startup Bonsai, and more.
| What does the data Suggest | Justification |
| Integrate blogging in brand strategy | Direct conduit to client acquisition. |
| Assess and improve blog quality | Client gains hinge on content quality. |
| Prioritize consistent blog outreach | Vital for sustained client growth. |
#8. A Dominant 81% of Firms Rate Their Blogs from ‘Useful’ to ‘Critical’.
Source: HubSpot
Significance of the Data: High
Mentioned By: Active Blogs, Market Path, Linkedin, Simple Marketing Now, Riverbed Marketing, Milosz Krasinski, and more.
| What does the data Suggest | Justification |
| Blogs are pivotal for businesses | Vast majority recognize their value. |
| Invest in maintaining a quality blog | Deemed as a strategic asset by most. |
| Regularly assess blog’s impact | To ensure it meets business objectives. |
#9. A Third of B2B Entities (33%) Harness the Power of Blogs.
Source: Active Blogs
Significance of the Data: Medium
Mentioned By: ZoomInfo, Colorl Ib, Riverbed Marketing, Elevation Marketing, Neal Schaffer, Ahrefs, Optinmonster, Oj Digital Solutions, Thrive Myway, and more.
| What does the data Suggest | Justification |
| B2B companies should adopt blogging | A third have already recognized its value. |
| Evaluate market landscape | Blogging can provide a competitive edge. |
| Invest in blog-driven content strategies | Potential for significant B2B engagement. |
