According to Clutch Co, 65% of small to medium size businesses run PPC campaigns to promote business to the consumer.  

To stay competitive in the digital world, you need to make data driven optimization of ads campaigns to get better results. 

As you know managing your PPC campaigns can be a challenging task. You have to monitor different keywords, Quality Scores, CPC pricing, and landing pages ranking data. It’s important to find the right tool – one that will make your everyday job easier. 

PPC management tools allow you to seamlessly organize and control thousands of advertisements. It can help you stay on top of your advertising campaigns and get the most out of your budget.

It is highly important to find the best paid and free ppc management software that not just saves your valuable time, it makes sure that you’re getting the most out of your investment. 

This blog post will help you do just that. We’ll introduce you to some of the best ppc management tools on the market and give you tips on how to choose the right one for your business.

Best PPC Management Software at a Glance

  1. Adzooma
  2. Optmyzr
  3. Google Ads Editor
  4. SEMRush
  5. Microsoft Advertisement 
  6. Spyfu

1.Adzooma(Free PPC Management Software)

  • Current Offer: Sign Up for Free Account (That’s all you need)
  • Pricing: Free with Paid options which are rarely needed. 
  • Recommendation: Yes. Our #1 Choice
adzooma ppc managment tools
Source: Adzooma

Successful PPC management doesn’t have to be a huge challenge, and with the right tool it can even be a bit fun. Adzooma is all-in-one PPC management tool that allows you to manage and optimize your campaigns.

If you don’t have as much time to spend as you should on ad management, this platform can help you get the job done.

It is a complete online marketing solution that is proven to increase effectiveness of any digital ads campaign whether you run through Google ads, Bing Ads, or Facebook. 

As of today, it helps more than 60000 businesses worldwide with 1.35B ads optimized, 2.11B conversions, and 37M opportunities identified.

Some of the features:

  • Create, Manage, and Optimize Paid Ads
  • Campaign Automation Tools
  • PPC Performance Report
  • Powerful To Do Lists
  • Your Business Marketing Score Report
  • Listing Management
  • Review Management
  • Google Analytics Integration
  • And many more

Adzooma can help you improve your Ads campaign performance. 

From our perspective, it is equipped to handle just about any size business, and best-in-class technology allows it to offer competitive PPC management solutions for your business.


  • Current Offer: 14 Days free trials 
  • Pricing: $249 per month after trials ends.
  •  Recommendation: Yes.
Optmyzr ppc tools
Source: Optmyzr

Optmyzr is another popular ppc ads management tool that is used by more than 75K businesses all over the world.

It was founded by Frederick Vallaeys who used to work in Google Adwords to make the PPC marketing most effective using the highly advanced machine learning technology.

With these tools you can start optimizing your ads campaign in under 5 minute. 

The only drawback of this platform is that it is quite expensive. 

3. Google Ads Editor

It is one of the most effective pay-per-click (PPC) tools for firms who use the Google Adwords advertising platform. It facilitates the identification and correction of problems in Google Ad accounts through the use of a straightforward interface with easy drop-down navigation panels.

Google Ads Editor
Source: NicoleCW

A number of features include super-fast loading of keywords, campaigns, advertisements, ability to work offline, bulk editing, detailed performance stats, and many other key features that are required in order to optimize for best results. 

It can also place advertising in the Search Network and the Display & Video 360s. It helps detect problems with CPC rates and solve them with proper budgeting.

The interface simplifies account management without requiring users to travel through a maze of settings pages.


  • Work on your accounts offline – Have options to download the ads campaign and edit it.
  • Leverage bulk editing tools- These features help you to save tons of time so you can focus on the most important stuff. 
  • Review changes before you post – See your edits in draft before deploying them. You can also export and import files for examination by others.
  • View performance statistics – Keep track of campaign metrics like CTR, cost, position, and conversion.
  • And much more

4. SEMRush

Note: This tool will help to do all the research needed to make super effective ads campaign. 

Source: Semrush

We all have to start somewhere, a lot of us started out with Adwords or any major search advertising networks and found that managing campaigns was very difficult, everything was manual, even if it had an automation tool on it! 

We knew we could do better and so Semrush can help you to make most parts of the ppc campaign super easy and more effective. Semrush empowers digital marketer & agencies with the right data, insights and cutting edge technology needed to win online.

Features that will make managing the campaign easy

  • Find the best PPC campaign keywords
  • Monitor your competitor ads copies and landing page so you have complete ideas on how to proceed with your own campaign
  • Optimize your ads spending on local level
  • Analyze google shopping ads 

If you are planning to use any ppc management tools then Semrush is a superb PPC management solution that is simple to use. If you handle several accounts and huge budgets, it’s worth the investment.

5. Microsoft Advertisement Editors

Microsoft Advertisement Editors
Source: Microsoft

If you are advertising on Microsoft and its affiliate network which include Bing, Yahoo, AOL and want to manage your campaign effectively and easily, the Microsoft Advertising Editor is your best choice. 

It allows you to create all of your ads with a few clicks, while also providing a couple of helpful features to improve the ad’s performance.

It offers 2 different ways to do bid management, which may come in handy if you’re a more advanced PPC user.

Also, you have access to the lifetime of your campaign data so you are able to do deep analysis and make further optimization on your ads campaign. 

As I have mentioned earlier, Microsoft is a broader advertising platform which includes a big search partner and you can easily manage the ads campaign in one place.

Notable Benefits:

  • Get started quickly – Import Google Account Data right into Editor.
  • Work faster- Sync your campaigns and accounts, make adjustments offline, and upload with a single click..
  • Make edits in bulk- You may easily manage millions of keywords. Ad extensions and targeting are also easily managed.
  • Multiple-account management. Download multiple accounts, copy and paste between accounts, and execute multiple Google Imports.
  • Research new keywords and bids-Easily add new keywords and bids to your campaigns using the keyword research tools..

6. Spyfu

Source: Spyfu

SpyFu is another well-known and popular keyword research tool that can be used to help businesses to find the best keywords and analyze their competitors.

This tool is not a management tool but it offers a wide range of features that will help to manage the ads campaign supper effectively and with ease. 

One of the favorite features of this tool is that it “show me what a competitor is doing” option. This feature allows you to quickly view all of your competitors’ ads, and gives you a great idea of where their bids are.


  • Search For Keywords
  • Find Your Competitors -Check your competitors’ top ads, ad text, ad history and ad variations
  • Get Historical Data
  • Downloadable Reports
  • Find profitable keywords with its Kombat feature

The cost of this tool is totally affordable for any business so you can set your ads campaign for the best possible outcome.

Overall, I do recommend this tool for keywords research and finding competitors so you can have the advantage to make it a perfect campaign.

Free PPC Management Software

If you’re running a PPC campaign and looking for free PPC management software, I highly recommend Adzooma. It’s one of the few free PPC management software options that can help you handle every part of your pay per click advertising campaign.

Sign up for a lifetime Adzooma account today.

It is important to note that this is not a free trial offer; rather, it is a complete solution to your PPC campaign with the Adzooma Essential plan. There are upgrade plans available, although they are rarely required for PPC campaigns.

If you want to control every part of a marketing campaign, such as listing management, customer reviews, website SEO, and more, you might consider upgrading to the Adzooma Plus plan.

PPC Budget Management Software

​If you are looking for a better way to stay on top of your PPC campaign ROI, then it’s time to give PPC Budget Management Software a try. 

With Adalysis, you can have complete control of your campaign budget such as see the pace of spending your PPC budget, set target budget alerts, identify budget capped campaigns, estimate potential performance and many more. 

Try the Adalysis Software for 14 days for Free. 

Note, it is not just ppc budgeting software, rather it is complete ppc software solutions for small business, agency, or in house marketer.

PPC Agency Software

Adwords Google PPC Management Software

PPC Bid Managment Software

Final Words

Since its inception, the marketing and advertising sector has been fiercely competitive. This has only gotten worse as consumers and businesses increasingly turn to the Internet to interact in novel ways.

PPC management software is one of the best marketing tools that can help business owners run their campaigns more efficiently, and ultimately succeed online.

With the correct PPC management solution, you can save time, decrease stress, and improve the effectiveness of your ad campaigns.

In fact, you can find plenty of effective, affordable tools out there. All you need is to be diligent and do a little research before making your decision and since you’re reading this post, you don’t have to waste time on your research.  

To track their advertisements, we believe that all small businesses should use PPC management software. There are hundreds of PPC management software options available, but not all of them are effective.

Choose the one that best fits your business. Here are the top 3 most recommended ones: Adzooma, Optmyzr, Google Ads Editor.


What is PPC management?

The word PPC stands for Pay Per Click. It is. PPC (Pay Per Click) management consists of buying or creating digital advertisement  campaigns that advertise your product or service to the masses, then using analytics data to optimize the campaign and increase your ROI. 

It includes tasks such as keyword research, bid management, ad copywriting and optimization, and competitor analysis.

Since PPC management is a crucial part of today’s digital marketing strategy, it is highly important to use the right PPC management software to make the data driven action to maximize revenue.

Among many PPC advertising types,  Paid search engine marketing is a type of online advertising that is the most common form of PPC ads campaign.

Why is PPC management important?

Having a good PPC marketing plan can help your business a lot. After all, PPC is one of the best ways to get your website in front of people who are looking for what you have to offer.

PPC management is important because it can help you find and target customers who are most likely to be interested in your product or service. This can help you get more sales.

PPC management is about setting up and managing paid search campaigns, which means you’ll be able to put ads for your business on websites like Google, Yahoo, and Bing, as well as other sites. There are a lot of ways that this can help you reach more people who want what you have to offer. It can also help you track the results of your campaigns so that you can see which ones work and which don’t.

What is PPC and SEO?

PPC stands for Pay Per Click, which is a type of online advertising where you pay a fee to an online advertising platform like Adwords, Bing, or Facebook for each time someone clicks on your ad. This type of advertising is called Pay Per Click.

It takes tools and software to get the best cpc and conversion rate to make money.

SEO is short for Search Engine Optimization, it is total free traffic to business without paying for advertisement fee. But it takes a long time to see the results of your work.

And depending on the competition, the result will be unknown. Then any business could make a lot of money.

How effective is PPC?

A PPC campaign can be very effective if it is set up correctly and kept improving over time. It is, in fact, one of the best and fastest ways to reach new people.

In order to effectively optimize the campaign, you need tools that provide extra details and valuable data to make decisions that will provide lower cost per click and better conversion rate.

Using PPC, you can target people who are already interested in what you have to offer. This means you get more for your money. With PPC, you can see how much money you’re making from each campaign so you can change and improve it as needed.

PPC campaigns can also be easily tracked and changed through the PPC management software. This allows you to fine-tune your marketing efforts and get the best results.

Is SEO better than Google Ads?

It totally depends only on our objective. 

With Google Ads, you are able to reach immediately to your potential customers but with a fee.

Since the cost of advertisement increases quickly, more and more businesses turn to SEO as their primary marketing strategy. 

Because once you have rank in top of all the major search engines, it can provide long term benefit to the business. 

The downside of SEO marketing strategy is competition. Due to free advertisement, there is lots of competition and it takes time to see any result. It requires a lot of technique and proper seo strategy to succeed.

So which is the best and what do I recommend.

I would recommend both. At the initial stage of your marketing, spend more of your budget in PPC and once you have reached a point where you have received consistent leads and sales through SEO then leave PPC and focus only on SEO. 

What is the advantage of PPC?

The main advantage of PPC marketing is that you will get the result faster. With the right tools and strategy, you can be totally successful with just doing PPC marketing. 

However, I do recommend you start working on your SEO for your website because the cost per click only increases in upcoming days. 

Does PPC increase SEO ranking?

In short, No. 

Since the PPC and SEO are totally different types of marketing strategy, PPC is not one of the 200 signals that Google uses to rank websites in search serps.

However, you can take advantage of the data which include keywords and durations of visits to better understand on your webpage so you can take proper SEO action to maximize your audience retention rate that can lead to improved ranking in Google and other search platform. 

What’s the difference between CPC and PPC?

PPC is a digital marketing strategy and CPC is one of the vital components of the PPC campaign. 

What is the future of PPC?

There is no doubt that PPC will remain an important part of any online marketing strategy. However, as more consumers use the digital platform to look for products and services, the cost of acquiring new customers will become expensive.

So it is important to focus and spend more time on other marketing strategies such email marketing, SEO marketing and Social Media Marketing. 

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