9+ Must-Know Baby Boomer Statistics For Businesses & Marketing
I’ve compiled a list of insightful Baby Boomer statistics and trends for marketing Statistics; a brief overview is provided below.
Baby Boomer Statistics: Key Facts For Marketers
- About 71 million Americans are baby boomers.
- Baby boomers control 51% of all wealth in the United States.
- Baby boomers control $2.6 trillion and account for more than 70% of US disposable income.
- Baby boomers are 15% more likely to switch brands than Generation X.
- 88% of baby boomers buy groceries in-store.
- 69% of baby boomers prefer brands to contact them via email.
- Baby boomers spend 1 hour and 48 minutes per day on Facebook and Instagram.
- 82.3% of baby boomers use at least one social media site.
- In 2021, 90% of baby boomers said they had shopped online in the previous 12 months.
- 96% of baby boomers use search engines, and 95% use email.
Sources: (CarePatrol, Investopedia, Medium, Academic Star, Oberlo, Statista, DMN3, Gladly)
Key Points of Baby Boomers and Social Media
- 82.3% of baby boomers are members of at least one social media site.
- 78% of baby boomers are Facebook users.
- On average, baby boomers spend 13 hours on social media per week.
- 84% of baby boomers say that social media is likely to improve their lives.
- Baby boomers spend around 1 hour and 48 minutes on Facebook and Instagram every day.
- The average baby boomer spends 27 hours per week online.
- Baby Boomers are the least likely generation to make a purchase from social media using smartphones.
What Social Media Do Baby Boomers Use
So, what social media platforms do baby boomers use?
Facebook is the most popular social media site for Baby Boomers, with 78% of those surveyed saying they use it according to the study data we collected from AudienceProject.
Youtube was a distant second, with 67% of respondents saying they use it. Instagram and Twitter lagged far behind, with only 32% and 26%, respectively, of Baby Boomers using them.
| Social Media Platfrom | Share of Baby Boomer |
|---|---|
| YouTube | 67% |
| 78% | |
| 32% | |
| 26% | |
| 40% | |
| 31% | |
| 8% | |
| Snapchat | 5% |
| 13% | |
| TikTok | 2% |
| Tumblr | 3% |
#1. 71 Million Baby Boomers Reside in the US.
Source: CarePatrol
