What is the average time spent on Reddit per day? According to a recent study by Semrush that was released in May 2022, found that the average user spends around 15 minutes on the site each day which is a 9.93 increase from December of 2021.
This might not seem like a significant amount of time, but when you take into account the fact that there are over 430 million active users on Reddit, it becomes clear that this amounts to a significant amount of time.
Let’s discuss further how businesses can use Reddit to reach new customers and grow their business as well as take a look at some of the statistics about Reddit usage that will help you understand why it is such an important platform for marketing.
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Why You Should Care About Time Spent on Reddit
As a business owner, you should care about the amount of time people spend on Reddit because it can give you insights into your target audience’s interests and behavior. For example, if you know that your target audience spends a lot of time on Reddit, you might want to consider creating content for the site or advertising on it.
On the other hand, if you know that your target audience doesn’t spend much time on Reddit, you might want to focus your efforts elsewhere. Whichever conclusion you reach, the crucial thing is that you base your decision on facts rather than assumptions.
Is Reddit Good For Business?
As a business owner, you’re always looking for new ways to reach your target market. Reddit is one of the most visited websites in the world, with over 430 million people actively using the platform every month.
According to reports, about 90 % who use Reddit as a research tool trust the information about products that they find on the platform more than the information that they find on other sites.
But would it be beneficial for businesses to use this platform? Let’s take a more in-depth look, shall we?
The Pros of Marketing on Reddit
Reddit offers several advantages for businesses, the most notable being its huge user base. With over 330 million monthly active users, there’s a good chance that your target market is using Reddit.
Additionally, because Reddit is organized into communities (called “subreddits”), it’s easy to find and target specific niches.
For example, if you’re a pet store owner, you could target the /r/pets subreddit.
Another advantage of marketing on Reddit is that it’s relatively cheap. Unlike other social media platforms like Facebook and Instagram, you don’t have to spend any money to market on Reddit.
All you need is an account (which is free) and some time to post relevant content.
Finally, Reddit is one of the most engaged social platforms out there. The average Redditor spends over 16 minutes on the site per day, which gives you plenty of opportunities to reach them with your content.
The Cons of Marketing on Reddit
While there are plenty of advantages to marketing on Reddit, there are also some potential drawbacks. First, because Reddit is divided into communities, getting your material seen by individuals outside of your target subreddit might be tough. In other words, it can be difficult to reach out to new audiences with your material.
Additionally, because Redditors are anonymous (unless they choose to reveal their identity), they can be quite harsh in their criticisms.
If you make a misstep or post something that isn’t well-received, you could find yourself at the receiving end of some very negative feedback. This could damage your business’s reputation, so it’s important to proceed with caution when marketing on Reddit.
Final words
So overall, is Reddit good for business? It can be— but it’s not without its risks. When you begin marketing on Reddit, make sure you’re ready to cope with bad feedback and have a good plan in place for reaching your target market. If you can do these things, marketing on Reddit could be an excellent method to expand your business.
