It’s no secret that Amazon is a big player in the ecommerce world. In fact, according to recent statistics, it’s the second largest retailer in the United States.

As an Amazon third-party seller, you know that the competition on the marketplace. How do you stack up against the competition? And more importantly, what can you learn from them?

Today, we’ll take a closer look at Amazon third party seller statistics and see what they can tell us about this booming industry.

Stay tuned!

Overview on Amazon Third party Seller Statistics

  • About 9.5 million Amazon sellers globally (1.9 million active sellers) in 2022. (Amazon)
  • In the year of 2020,  200,000 sellers have joined the Amazon marketplace. (Amazon)
  • 500,000 sellers are based in the US (Forbes).
  • 89% of Amazon sellers are profitable.
  • Amazon generated approximately $27.38 billion in third-party seller services in Q2 of 2022.
  • Third-party sellers sell products, totaling 59% of total sales on Amazon in 4th quarter of 2022.
  • According to our estimates, just 17% of Amazon sellers are profitable, but that figure will likely decrease in the future years due to increased competition.
  • In the second quarter of 2021, 56 percent of paid units were sold by third-party sellers. (
  • 1.5 Million active seller on amazon and total of 6.3 million sellers in 2020. (Amazon)
  • In 2020, the e-commerce giant generated about $80.5 billion in third-party seller services, accounting for a nearly 50% increase over 2019.

In this page, we will look in detail at Amazon third party seller statistics and the percentage of Amazon sales that are made by third party sellers, as well as the growth in Amazon third party seller sales.

How Many Third Party Sellers on Amazon?

The number of third party sellers on amazon is nearly 2 million as of 2021. These are people and businesses that sell products on Amazon, but are not Amazon themselves. 

This figure has progressively increased over the years as more and more consumers and businesses see the advantages of selling on Amazon.

There are a number of reasons why selling on Amazon is attractive to businesses.

Some of the reasons are that Amazon is one of the largest e-commerce platforms in the world, Amazon is a well-trusted brand, Amazon offers a number of tools and services to help sellers grow their business, such as fulfillment and logistics services.

What Percentage of Amazon Sales are Third Party

About 57% of Amazon sales come from third-party sellers in Q2 2022 which is 1% increase from the year of 2021.

Amazon's paid unit sales

This figure has been steadily increasing in recent years, as more and more businesses realize the benefits of selling on Amazon.

There are a number of reasons why selling on Amazon is so advantageous.

To begin, Amazon is one of the most popular online buying locations, with millions of customers accessing the site every day.

This gives sellers a huge potential audience for their products. Additionally, Amazon is known for its ease of use, making it simple for even the most inexperienced sellers to get started.

(Source: Statista)

Amazon Third Party Sellers Revenue

Amazon’s third-party seller revenue is 27.38 billion in Q2 of 2022 and this represents a nearly 9.12% increase from the same period last year.

For the full year of 2021, Amazon generated 80.5 billion in revenue from third-party sellers. This is an impressive feat considering that just a few years ago.

Source: Amazon Q2 Earning Reports

The company’s ability to attract and retain high-quality sellers has been a key driver of its success. In addition, Amazon’s extensive distribution network and world-class customer service have helped to create a loyal customer base.

With e-commerce sales expected to continue to grow in the coming years, Amazon’s third-party seller business is well positioned for continued success.








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