Amazon is not just another e-commerce business platform; it’s a global phenomenon that dominates the online retail space. With a staggering 37.8% market share in retail e-commerce, it has captured the attention and wallets of over 310 million users worldwide. 

Furthermore, it’s not just the shoppers; 1.9 million sellers actively capitalize on this platform’s vast potential. But that’s just scratching the surface. 

Let me share the most crucial Amazon statistics and data you should be aware of right away.

Amazon Statistics: The Key Data

  • Amazon has over 310 million users around the world.
  • There are 9.7 million Amazon sellers worldwide, with 1.9 million actively selling on the platform.
  • Amazon’s sales are expected to reach $746.22 billion in 2023.
  • 92% of online shoppers have purchased an item from Amazon.
  • 89% of online shoppers prefer Amazon to any other website for purchasing products.
  • 64% of online shoppers have Amazon Prime.
  • Americans spend an average of $91.75 on Amazon every month.
  • Amazon makes an average of $1.29 billion in daily sales.
  • Amazon currently lists over 353 million products.
  • Amazon holds a 37.8% market share in retail e-commerce.

Sources: (Worldwide Business Research, Saras Analytics, Insider Intelligence, NPR, Forbes, CNBC, Helium 10, Retail Touch Points, Statista.)

Amazon User Statistics

  1. Amazon has over 310 million active users worldwide, with 80% of those users coming from the United States.
  2. In the United States, there are approximately 161.7 million Amazon Prime users.
  3. Amazon Prime has over 200 million members worldwide.
  4. 98.07 million users access Amazon at least once a month.

Audible Statistics: The Key Data

  • Audible has more than 50 million paid subscribers.
  • Audible has a 63.4% market share in the audiobook publishing category in the United States.
  • The average amount of time spent listening to audiobooks per day is 41 minutes.
  • Males account for 54.44% of Audible users, while females account for 45.56%.
  • Audible’s annual revenue is estimated to be around $200 million.
  • Audible’s revenue accounts for 4.2% of Amazon’s revenue from book publishing.
  • 45% of Americans aged 18 and up have ever listened to an audiobook.
  • 57% of regular audiobook listeners are under 45 years old.
  • 32% of people read two or three books per month.
  • Audible employs 32% women and 68% men.

Important takeaway:

Insight from DataRationale
Dominance of Amazon in the US market.80% of active users are from the United States.
Prime Membership is a crucial factor in the US.Most US users are also Prime members.
Global expansion of Amazon Prime is significant.Over 200 million Prime members worldwide.
Monthly Amazon engagement is high among its users.Nearly 100 million monthly active users.
US Prime user base is nearly equal to total active users.Indicates high Prime adoption among active users.
The worldwide user base is highly skewed towards the US.Large potential for international growth.

Sources: AMZ Scout, Incredi Tools, Search Logistics, AMZ Advisers.

Amazon Boasts 310 Million Active Users Worldwide.

Important takeaway:

Insight from DataRationale
Amazon commands a massive global user base.Demonstrates the platform’s extensive reach and market influence.
Growth opportunities abound in untapped markets.With 310 million users, many regions still have potential for expansion.
Market strategies must cater to diverse demographics.A broad user base implies varied consumer preferences and needs.

Source: Worldwide Business Research

9.7 Million Global Amazon Sellers; 1.9 Million Actively Selling.

Important takeaway:

Insight from DataRationale
A vast majority of Amazon sellers are not currently active.Indicates a high entry rate but potentially challenging retention or competition.
Active sellers represent a significant 19.6% of the total.Underlines the competitiveness and viability of the platform for a sizable portion.
Continuous support and resources are essential for seller success.With a large inactive segment, tailored strategies can enhance seller activation and longevity.

Source: Saras Analytics

Amazon’s 2023 Sales Forecast: A Whopping $746.22 Billion.

Important takeaway:

Insight from DataRationale
Amazon continues its trajectory of exponential growth.The staggering forecasted sales underscore its market dominance.
Stakeholders can expect substantial returns.With such high sales projections, profitability potential is evident.
Competitors need aggressive strategies to compete.Amazon’s sales forecast suggests it’s setting a high benchmark in the e-commerce space.

Source: Insider Intelligence

92% of Online Shoppers Have Purchased via Amazon.

Important takeaway:

Insight from DataRationale
Amazon is the primary choice for the vast majority of online consumers.Its ubiquitous presence in e-commerce cannot be underestimated.
A mere 8% of online shoppers haven’t transacted on Amazon.This indicates an overwhelming market penetration and brand trust.
E-commerce platforms must study Amazon’s strategies to remain relevant.To compete, understanding the appeal and success of Amazon is crucial.

Source: NPR

89% of E-shoppers Favor Amazon Over Other Platforms.

Important takeaway:

Insight from DataRationale
Amazon holds a commanding lead in online shopper preference.Their unparalleled position dictates e-commerce standards.
Competing platforms have a narrow window to attract the 11%.To gain market share, they must target this minority segment effectively.
Unraveling Amazon’s value proposition is crucial for competitors.To be viable alternatives, competitors must discern and emulate key success factors.

Source: Forbes

64% of Online Buyers Hold Amazon Prime Subscriptions.

64% of online shoppers have Amazon Prime

Important takeaway:

Insight from DataRationale
Amazon Prime’s offerings are resonating with the majority.The subscription’s benefits are clearly driving customer loyalty.
There exists a significant 36% market segment to tap into.Strategies to attract the non-Prime users can further bolster Amazon’s dominance.
Competitors must innovate value propositions to compete.To lure away Prime users, alternative perks and services must be compelling.

Source: NPR

Average Monthly Spend on Amazon by Americans: $91.75.

Important takeaway:

Insight from DataRationale
Amazon is a substantial monthly expenditure for Americans.The average spend underscores the platform’s retail significance in daily lives.
Consistent spending highlights trust in Amazon’s offerings.Such a regular outlay indicates reliability and satisfaction with the platform.
Competitors must offer compelling value to divert this spend.To redirect these funds, alternative platforms must present superior or unique propositions.

Source: CNBC

Amazon Registers $1.29 Billion in Daily Sales.

Important takeaway:

Insight from DataRationale
Amazon’s sales momentum is relentless and dominant.Daily revenue of this magnitude emphasizes its market supremacy.
The company’s daily operations handle vast transactions.Effective logistical and technological infrastructures are evident to manage such volumes.
Rivals face an uphill battle to match this sales pace.Competitors must make monumental strides to approach Amazon’s sales benchmark.

Source: Helium 10

353 Million Products Listed on Amazon’s Platform.

Important takeaway:

Insight from DataRationale
Amazon’s catalog is vast and unparalleled.The sheer product count reflects its comprehensive market coverage.
Diverse listings cater to an expansive audience.Such variety indicates an attempt to meet myriad consumer needs and preferences.
Competitors must prioritize assortment to stay viable.To contend, rivals must offer breadth and depth in their product range.

Source: Retail Touch Points

Amazon Dominates with 37.8% E-commerce Market Share.

Important takeaway:

Insight from DataRationale
Amazon dominates over a third of the e-commerce landscape.Its market share signifies its towering presence and influence.
Nearly 62.2% of the market is fragmented among competitors.This suggests potential areas of growth or consolidation for other players.
To challenge Amazon, rivals must pinpoint market niches.Competitors need strategic differentiation to capture a slice of Amazon’s share.

Source: Statista

Amazon Product Ads Conversion Rate

So, what is conversion rate in Amazon PPC?

On average, the conversion rate for Amazon PPC is 9.71% according to the data we calculated from Adbadger, and Influencer Marketing Hub .

Amazon Product Ads Conversion Rate

Keep in mind that PPC conversion rates can differ quite a bit depending on the type of product being sold, the targeting of the ad, and other factors.

How Many People Shop on Amazon

There are currently an estimated 300 million active Amazon users worldwide which is a 52.28% increase from the year 2020.

Amazon is one of the most popular online shopping destinations in the world, with an average of 2.5 billion monthly visitors, according to SimilarWeb. Millions of people use Amazon to buy everything from books to electronics to groceries. But just how many people shop on Amazon in 2022?

There are currently an estimated 300 million active Amazon users worldwide, which is a 52.28% increase from the year 2020, as reported by Amazon and Similarweb.

Let’s explore in depth the benefits of purchasing on Amazon, how Amazon’s popularity has skyrocketed over the years, and how it is now one of the most frequently visited websites on the web.

Notable Amazon Fresh Statistics

According to the Chicory study, in the United States, 36% of consumers preferred Amazon’s grocery delivery service in 2021, a 2% increase from 2020.

  • 36% of consumers preferred Amazon’s grocery delivery service
  • Amazon Fresh’s revenue $4.72bn in Q2 2022 and grew 2.8% vs Q1, 2022.
  • Amazon Fresh has grown to 44 stores in eight states and Washington, D.C.
  • There are over 500,00 products belonging to various categories available.

More Amazon Resources:

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