Amazon Statistics: The Ultimate Numbers & Data (Updated)

Amazon is a giant in the e-commerce world with a massive user base, offering endless opportunities for businesses. 

But just how much of an impact does Amazon really have on the market? 

With that in mind, we’ll dive into 80+ Amazon statistics that showcase Amazon’s influence and potential for your business growth.

Amazon Statistics: The Key Data

  • Amazon has over 310 million users around the world.
  • There are 9.7 million Amazon sellers worldwide, with 1.9 million actively selling on the platform.
  • Amazon’s sales are expected to reach $746.22 billion in 2023.
  • 92% of online shoppers have purchased an item from Amazon.
  • 89% of online shoppers prefer Amazon to any other website for purchasing products.
  • 64% of online shoppers have Amazon Prime.
  • Americans spend an average of $91.75 on Amazon every month.
  • Amazon makes an average of $1.29 billion in daily sales.
  • Amazon currently lists over 353 million products.
  • Amazon holds a 37.8% market share in retail e-commerce.

Sources: (Worldwide Business Research, Saras Analytics, Insider Intelligence, NPR, Forbes, CNBC, Helium 10, Retail Touch Points, Statista)

Amazon User Statistics

  • Amazon has over 310 million active users worldwide, with 80% of those users coming from the United States.
  • In the United States, there are approximately 161.7 million Amazon Prime users.
  • Amazon Prime has over 200 million members worldwide.
  • 98.07 million users access Amazon at least once a month.

Amazon Search Statistics

Amazon stands as a starting point for many online shoppers, with 63% of customers initiating their product searches there. đź“Šđź”Ť

  • 63% of customers begin their product searches on Amazon.
  • 90% of all product views on Amazon come from searches, not advertisements.
  • 70% of Amazon customers never go beyond the first page of search results.
  • 35% of Amazon shoppers click on the first product listed on a search page.
  • 64% of clicks occur on the first three results displayed in a search.
  • 81 percent of clicks go to brands on the first page of search results on Amazon.
  • 98.07 million people use the Amazon app at least once a month.
  • About 2.4% fewer people searched on Amazon US in July 2023 than they did in July 2022.
  • 50% of Amazon searches are for gadgets.
  • Amazon has a 45% share of the US online shopping market.

Sources: (Search Engine Land, Retail Dive, Search Engine Journal, Get Found Quick, AMZ Advisers, Linkedin, Seller App, Repricer Express)

Amazon Product Sales Statistics: The Key Data

  • Amazon’s net sales increased by 9% to $514 billion in 2022.
  • Amazon currently sells over 12 million products.
  • Amazon’s daily sales are $1.29 billion on average.
  • Amazon’s sales are expected to reach $746.22 billion in 2023.
  • 28% of Amazon purchases are completed in three minutes or less.
  • 75% of shoppers use Amazon to find new products and brands.
  • 52% of Amazon shoppers are more likely to purchase an unfamiliar brand.
  • With 57.2 million sales, books are the most popular product category.
  • Independent sellers in the United States sold more than 4,1 billion items in 2022. 
  • On average, Amazon sellers made over $230,000 in sales.

Source: (Amazon, Ecomcy, Helium 10, Insider Intelligence, Amazon, Amazon, ScrapeHero, Amazon, Amazon)

Amazon Advertising Statistics: The Key Data

  • Amazon sellers receive a 4.5x return on ad spend.
  • For 2023, the current average CPC on Amazon is $0.97.
  • 75% of Amazon sellers use at least one type of pay-per-click (PPC) advertising.
  • An average Amazon PPC conversion rate of 9.89% speaks volumes about the power of Amazon ads.
  • The average Amazon seller spends 22% of their revenue on advertising.
  • Amazon’s advertising services business segment generated 7.3% of total net sales in 2022, up from 6.6% in 2021.
  • Amazon’s advertising revenue reached $37.7 billion in 2022, a 20% increase from the previous year.
  • Amazon currently holds 7.3% of the online advertising market.
  • Approximately 42.2 billion U.S. dollars were spent on marketing by Amazon in fiscal year 2022.
  • Amazon’s ad services revenue rises 22%, reaching more than $10 billion in Q2 2023. 

Sources: (Brand Builder University, Ad Badger, Gotrellis, Jungle Scout, Statista, Search Engine Land)

Amazon Go Statistics: The Key Data

  • Amazon’s physical store sales increased 12.5% in 2022.
  • Net sales from Amazon’s physical retailing has reached nearly $19 billion globally in 2022.
  • 59% of shoppers in the US think that Amazon Go will hurt other stores.
  • 54% of customers who visited an Amazon Go said their visit was “excellent.”
  • Only 28% of people visited an Amazon Go location.
  • Approximately 20% of shoppers had never heard of the Amazon Go store. 
  • As of 2023, Amazon Go has 43 locations in Seattle, Chicago, London, and New York City.
  • Amazon spent more than $1 million on hardware for the first Amazon Go location.
  • 35% of Millennials and Generation Xers polled by Piplsay believe Amazon Go-style stores will be successful.
  • Amazon Go customers spend between $7 and $15 per shopping trip on average.

Sources: (Winsight Grocery Business, Forrester Research, Grocery Dive, Supermarket News, Academic Accelerator, Vested Finance, Retail Dive)

Amazon Fresh Statistics: The Key Data

  • Around 150 million people shop for groceries online.
  • Amazon Fresh is used by approximately 48 million people for online grocery delivery.
  • 32% of non-Prime shoppers bought groceries online from Amazon Fresh or, compared to 55% of Prime shoppers.
  • Amazon Fresh’s revenue in 2022 was $4.96 billion, a 5.7% increase from 2021.
  • 26% of online grocery delivery users in the United States say they will use Amazon Fresh again.
  • Amazon Fresh has over 40 stores in the United States as of Q1 2023.
  • 78% of the people who buy groceries online know about Amazon Fresh.
  • Only 31% of Amazon Fresh shoppers were “affluent savers,” “value seekers,” “persevering parents,” and “frugal epicureans.”
  • Amazon reported a 6% increase in physical store sales. 
  • Amazon Fresh is used by 15% of UK online grocery delivery users.

Sources: (Statista, Business Insider, Winsight Grocery Business, ECC Media, Q4.)

Amazon DSPs Statistics: The Key Data

Amazon’s Delivery Service Partners (DSPs) are a crucial part of its global logistics network, with over 3,000 DSPs functioning around the world

  • Amazon has more than 3,000 DSPs all around the world.
  • Amazon has more than 275,000 drivers who deliver more than 10 million packages every day.
  • Amazon DSPs deliver more than 10 million packages for customers every day.
  • DSPs deliver about 45% to 50% of Amazon’s total 8.17 billion packages.
  • Approximately 1 in 5 Amazon delivery drivers are injured on the job annually.
  • Injury rates for DSP drivers increased by 38% between 2020 and 2021.
  • Amazon drivers are expected to deliver approximately 250-300 packages per day, with approximately 200 stops spread out.
  • Avergae DSPs employ up to 100 people and have 20-40 Amazon vans.
  • On average, 90% of Amazon delivery drivers complete their routes within the allotted time.
  • DSPs have generated $26 billion in revenue over the last four years.

Sources: (Amazon, GeekWire, The Seattle Times, CNBC, Amazon, CNN, 9-Bloomberg L.P.)

Amazon Logistics Statistics: The Key Data

  • More than 10 million customer packages are delivered daily by an Amazon DSP partner.
  • About 4.75 billion packages were delivered in the United States by Amazon Logistics in 2021. 
  • Amazon’s logistics business generated more than $80 billion in revenue worldwide in 2020.
  • Amazon Logistics had a 22% share of the parcel delivery market (by volume) last year, while UPS had a 24% share.
  • Amazon ships about 1.6 million packages per day, or more than 66 thousand orders per hour.
  • Amazon has 40,000 semi-trucks in its expanding fleet.
  • Amazon’s Logistics division is currently worth $310 billion and has the potential to be worth more than $1 trillion by 2031.
  • Amazon currently operates 110 fulfillment centers in the United States and 185 globally.
  • Amazon operates over 3,000 DSPs worldwide, employing over 275,000 drivers.
  • UPS’s revenue tied to Amazon fell from 13.3% in 2020 to 11.3% in 2022.

Sources: (Amazon, Statista, Statista, Axios, Query Sprout, Seeking Alpha, Seeking Alpha, FBA Help, Amazon, Retail Dive)

Amazon Customer Loyalty Statistics: The Key Data Points

Amazon’s compelling commitment to customer satisfaction has resulted in an impressive 89% of its customers remaining loyal to the platform. The bond is even more pronounced among Prime shoppers, 85% of whom visit Amazon at least once a week. 

  • 89% of Amazon customers are loyal to Amazon.
  • Amazon’s customer satisfaction score was 84 out of 100 ASCI points.
  • Amazon Prime members have a 93% retention rate after one year and a 98% retention rate after two years.
  • 85% of Prime shoppers visit Amazon at least once a week.
  • 46% of Prime members purchase on Amazon at least once a week.
  • The average Prime member spends approximately $1,400 per year, versus $600 for non-Prime members.
  • 38% of Amazon customers in the United States made four or more repeat purchases.
  • 98% of Amazon Prime members renew their subscriptions.
  • 75% of shoppers use Amazon to find new products and brands.
  • 52% of Amazon shoppers are more likely to purchase an unfamiliar brand.

Sources: (Comparably, Statista, Statista, Forbes, Martech, Fool, Statista, Statista, Advertising, Amazon.)

Amazon Alexa Statistics

  • 71.6 million people in the United States use Amazon Alexa.
  • Alexa had a roughly 45% market share.
  • Alexa is available on 60,000 devices and is linked to 100 million devices.
  • Alexa has an estimated 66% market share in the United States.
  • 100 million Alexa-powered devices have been sold.
  • 25% of U.S. households had at least one Alexa device, according to Amazon.
  • Amazon Echo was the most popular smart speaker in US households in 2020, with 46.5 million installed.
  • It is estimated that 130 million Amazon Echos will be sold globally by 2025.
  • Amazon Echo owners spend 10% more on Amazon than they did before getting the device.
  • 74% of Alexa screen users use it weekly.

Sources: (Pop Sci, Globe Newswire, Venture Beat, Forbes, The Verge, Bloomberg, Statista, Science Direct, Insider, Tech Crunch.)

Amazon Audible Statistics: The Key Data

  • Audible has more than 50 million paid subscribers.
  • Audible has a 63.4% market share in the audiobook publishing category in the United States.
  • The average amount of time spent listening to audiobooks per day is 41 minutes.
  • Males account for 54.44% of Audible users, while females account for 45.56%.
  • Audible’s annual revenue is estimated to be around $200 million.
  • Audible’s revenue accounts for 4.2% of Amazon’s revenue from book publishing.
  • 45% of Americans aged 18 and up have ever listened to an audiobook.
  • 57% of regular audiobook listeners are under 45 years old.
  • 32% of people read two or three books per month.
  • Audible employs 32% women and 68% men.

Sources: (Wiredclip, Good e-Reader, Headphones Addict, eReader, Zippia, Words Rated, Lantern Audio, Great Work Life.)

How Many People Shop on Amazon

There are currently an estimated 300 million active Amazon users worldwide which is a 52.28% increase from the year 2020.

Amazon is one of the most popular online shopping destinations in the world, with an average of 2.5 billion monthly visitors, according to SimilarWeb. Millions of people use Amazon to buy everything from books to electronics to groceries. But just how many people shop on Amazon in 2022?

There are currently an estimated 300 million active Amazon users worldwide, which is a 52.28% increase from the year 2020, as reported by Amazon and Similarweb.

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