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Amazon is a huge marketplace with millions of products. As an Amazon seller, you need to know what the competition looks like, what products are selling well, and how you stack up against other Amazon sellers.

It’s important to know the most important Amazon Seller Statistics so you can make informed decisions about your Amazon business.

Let’s explore some of the most important Amazon Seller Statistics, including sales data, product trends, and more!

How Many Sellers on Amazon

The total number of sellers on amazon is nearly 9.7 million with 1.9 million active sellers on the marketplace in 2022 according to the latest report from amazon.

How Many Sellers on Amazon 2022

On average, 3,700 sellers join the amazon platform to start selling the products. Third-party sellers account for 58% of physical gross merchandise sales on Amazon.

On this page, we will discuss some of the most important Amazon Seller Statistics that every Amazon seller should be aware of.

Key Finding: Amazon Sellers Statistics

  • Roughly 3,700 new sellers join Amazon every day.
  • 85% of Amazon sellers are profitable businesses in 2021
  • 47% of Amazon sellers are self-employed.
  • 42% of Amazon sellers seek financial freedom through a new career path.
  • 44% of Amazon sellers’ businesses performed better than expected in 2020 despite the outbreak of the COVID-19 pandemic.
  • 14% of sellers started selling certain products on Amazon as a result of the COVID-19 pandemic.
  • 64% of Amazon sellers are profitable within their first year of selling.

Amazon Seller Revenue Statistics

  • Last year Amazon sellers sold more than 3.6 billion products.
  • Last year Amazon sellers generated an average of $200,000 in Amazon sales revenue
  • 60,000 sellers generated more than $1million in 2021
  • 85% of Amazon sellers are profitable businesses in 2021
  • New Amazon sellers make a revenue of $26,000 to $810,000

Source: Amazon, Marketplacepulse, Webretailer

Number of Amazon Sellers in 2021

There is 9.3 million Amazon sellers in 2021.

These Amazon seller numbers show just how competitive the marketplace has become.

If you’re thinking about starting to sell on Amazon, or if you’re already an Amazon seller, then you need to know about these Amazon seller statistics.

How Many Amazon Fba Sellers Are There

There is 1.01 million amazon seller who usess FBAto sell product globally based on average 53.3% of amazon seller worldwide use fba for fulfillment.

However, in the USA, 73% of the seller use FBA and that is the highest number among the countries where amazon available.

Country% of the Seller use FBA
Source: MarketPluse

How Many Sellers On Amazon in USA

Currently, Amazon has an estimated 1.11 million sellers. This number is constantly changing as Amazon continues to grow and sellers come and go.

Seller categories include everything from major retailers to home business owners to one-person operations.

The benefits of selling on Amazon are many, including access to the company’s massive customer base, easy order fulfillment, and competitive fees.

In addition, Amazon offers a variety of programs and services to help sellers grow their businesses, including Fulfillment by Amazon (FBA) and Seller Central.

How Many Active Sellers On Amazon

There are 1.9 million active amazon sellers. That number is growing every day, as more and more people around the world discover the benefits of selling on Amazon.

Amazon is a great place to sell because it has a huge customer base and is always growing. Plus, Amazon Prime members are more likely to buy something than non-Prime members, so it’s important to have your products available for Prime shipping.

If you’re not already selling on Amazon, now is the time to get started. There’s never been a better time to join the Amazon marketplace, and with the growth of e-commerce worldwide, there’s no doubt that Amazon will only continue to grow in popularity.

1. New Amazon sellers with 1 to 2 years of experience can take home $42,000 annually Selling on Amazon.

(Source: Jungle scout)

The global pandemic, made consumers shift almost entirely to shopping online. As result e-commerce sellers benefitted a lot. Amazon selling may not make you rich quickly but selling on Amazon is profitable for many sellers after just a couple of years.

2. 66.6% of Amazon sellers are male

(Source: Jungle scout)

Two-thirds of Amazon sellers are male with a median age of 39 years. This means that only a third of Amazon sellers are female. Amazon is therefore dominated by male sellers.

3.  50% of the world’s Amazon sellers are based in the U.S

(Source: Jungle scout)

Half of Amazon sellers are from the US. In the US majority of sellers make a lot of money by selling on Amazon. In 2021 however, there has been rising interest from sellers in Canada, Turkey, and Germany.

6.  More than 50% of products sold by Amazon’s 3P sellers cost between $11 and 25.

(Source: Jungle scout)

Most products sold on Amazon are not highly-priced.

7.  Most 3P sellers still use Fulfillment by Amazon (FBA), but in 2020, sellers began to use FBM more frequently.

(Source: Jungle scout)

This shift could probably be a result of the covid-19 crisis which led to limitations of Amazon’s warehouses.

8.      In 2020 43% of sellers used FBM all or some of the time compared to 34% in 2019.

(Source: Jungle scout)

The outbreak of Covid-19 was a blessing in disguise to most Amazon sellers.

9.      67% of sellers use the private label in which they create their own product/brand

(Source: Jungle scout)

Dropshipping and retail arbitrage are increasingly popular among Amazon sellers. Nearly 70% of sellers use this method, in which they create their own product/brand, though.

10.  39% are considering selling on in 2021.

(Source: Jungle scout)

Almost 40% of Amazon sellers are looking to diversify their eCommerce strategies. 21% plan to launch their eCommerce stores in 2021.

11.  33% of Amazon sellers think Walmart’s online business will be strong competition for Amazon in 2021, and 22% are worried about competition from Walmart.

(Source: Jungle scout)

Amazon is facing remarkable competition from Walmart.

12.  1,029,528 new sellers have joined Amazon in 2021.

(Source: Edesk)

At this rate, it means that those who join amazon sellers each day are 2,975. This year, 400,703 new sellers have joined while 112,623 new sellers have joined and 80,046 new sellers have joined

13.  18% of bestsellers have their main categories as electronics, 15% clothing shoes and jewelry, 13% home and kitchen, and 11% health and household.

(Source: Edesk)

Leading sellers on specialize in the electronic category followed by clothing shoes and jewelry.

14.  113,098,076 seller feedback reviews have been left on Amazon in 2021

(Source: Edesk)

This is a mammoth of feedback of which almost 4% of the seller feedback left was negative. On average, 9,644,400 seller feedback reviews are left each month on all Amazon marketplaces. Of these 3,967,394 seller feedback reviews are left on each month, 1,977,043 on and 1,260,433 on

15.  The combined number of visitors to on both desktop and mobile was 2,63 billion from Feb 2018 to Jan 2019.

(Source: Statista) alone has over 300 million active users and about 80% of shoppers on Amazon are homeowners.

17.  According to Statista, in Q2 2019, third-party sellers on Amazon sold 54% of their units.

(Source: Statista)

Seller-service revenues account for Amazon’s second-biggest revenue segment, followed by its retail product sales and revenues from AWS (Amazon Web Services).

18.  In 2018, Amazon made a total revenue of $42.75 billion from third-party sellers compared to $31.88 billion in 2017.

(Source: Statista)

In 2018 Amazon made $10.87 billion more in revenue than what it made in 2017. There was a remarkable increase in revenue from 2017 to 2018.

20.  About 25,000 Amazon sellers make over $1 million worth of sales while 200,000 Amazon sellers make over $100,000 worth of sales annually.

(Source: Statista)

The majority of Amazon sellers make $100,000 of sales every year.

23.  In 2018 third-party merchants that sell goods on Amazon were riding high on Amazon’s success.

(Source: feedvisor)

According to a new survey by Feedvisor in 2018, 19% of Amazon professional merchants brought in more than $1 million in sales. That was up from 10% in 2017. Professional sellers on Amazon typically sell more than 40 items a month and are required to pay a monthly subscription fee.


Final Thought

Amazon sellers continue to grow year in year out. Amazon makes a lot of money from sellers. Professional merchants are becoming high-volume sellers on Amazon making millions of US dollars annually. The growth of its third-party merchants is good news for Amazon. Amazon itself brought in $9.3 billion in revenue from them in Q1 in form of commissions, fulfillment and shipping fees, and other third-party seller services up from $6.4 billion in the same quarter last year.

These merchants also supply Amazon with an almost limitless assortment of goods that make it a store for everything. More than 100 million items in the U.S. are now eligible for two-day shipping under Amazon Prime. And more than half of all items sold on Amazon come from third-party businesses.

Amazon’s marketplace is continuously changing and its merchants run the risk of competing with Amazon itself because of its increasing number of private-label brands. The biggest concern among Amazon professional sellers is competition from Amazon. This has made 80% of Amazon merchants start selling their goods on other channels.

Where else these sellers choose to sell provides insight about the potential Amazon competitor in the future. Walmart, for example, is becoming a bigger competitor of Amazon.










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