Have you ever wondered just how many sellers there are on Amazon? Well, the answer is quite prolific, as a remarkable 3,700 new sellers join in on average every single day.
Amazon currently hosts nearly 9.7 million registered sellers, with 1.9 million being active, as it offers over 12 million products and services across all its categories.
It’s incredible to comprehend the magnitude of entrepreneurs taking advantage of what Amazon has to offer and proving just how impactful the company is in today’s economy.
Let’s explore some of the most important Amazon seller statistics, including sales data, product trends, and more.
How Many Sellers on Amazon
The total number of sellers on Amazon is nearly 9.7 million, with 1.9 million active sellers on the marketplace in 2022, according to the latest report from Amazon.
On average, 3,700 sellers join the Amazon platform to start selling products. Third-party sellers account for 58% of physical gross merchandise sales on Amazon.
Key Finding: Amazon Sellers Statistics
- Roughly 3,700 new sellers join Amazon every day.
- 85% of Amazon sellers are profitable businesses in 2021
- 47% of Amazon sellers are self-employed.
- 42% of Amazon sellers seek financial freedom through a new career path.
- 44% of Amazon sellers’ businesses performed better than expected in 2020 despite the outbreak of the COVID-19 pandemic.
- 14% of sellers started selling certain products on Amazon as a result of the COVID-19 pandemic.
- 64% of Amazon sellers are profitable within their first year of selling.
Amazon Seller Revenue Statistics
- Last year Amazon sellers sold more than 3.6 billion products.
- Last year Amazon sellers generated an average of $200,000 in Amazon sales revenue
- 60,000 sellers generated more than $1million in 2021
- 85% of Amazon sellers are profitable businesses in 2021
- New Amazon sellers make a revenue of $26,000 to $810,000
Source: Amazon, Marketplacepulse, Webretailer
Number of Amazon Sellers in 2021
There is 9.3 million Amazon sellers in 2021.
These Amazon seller numbers show just how competitive the marketplace has become.
If you’re thinking about starting to sell on Amazon, or if you’re already an Amazon seller, then you need to know about these Amazon seller statistics.
How Many Amazon Fba Sellers Are There
There is 1.01 million amazon seller who usess FBAto sell product globally based on average 53.3% of amazon seller worldwide use fba for fulfillment.
However, in the USA, 73% of the seller use FBA and that is the highest number among the countries where amazon available.
| Country | % of the Seller use FBA |
|---|---|
| US | 73% |
| Spain | 61% |
| Italy | 57% |
| Canada | 65% |
| Japan | 55% |
| France | 51% |
| Germany | 46% |
| UK | 45% |
| India | 47% |
| Australia | 33% |
How Many Sellers On Amazon in USA
Currently, Amazon has an estimated 1.11 million sellers. This number is constantly changing as Amazon continues to grow and sellers come and go.
Seller categories include everything from major retailers to home business owners to one-person operations.
The benefits of selling on Amazon are considerable, including access to the company’s huge client base, easy order fulfillment, and competitive costs.
In addition, Amazon offers a variety of programs and services to help sellers grow their businesses, including Fulfillment by Amazon (FBA) and Seller Central.
How Many Active Sellers On Amazon
Amazon has 1.9 million active sellers. That number is increasing on a daily basis as more people learn about Amazon’s benefits.
Amazon’s large and growing customer base makes it an excellent platform for selling. Members of Amazon Prime are more inclined to buy, so make sure your things can be shipped via Prime.
1. New Amazon sellers with 1 to 2 years of experience can take home $42,000 annually Selling on Amazon.
(Source: Jungle scout)
The global pandemic, made consumers shift almost entirely to shopping online. As result e-commerce sellers benefitted a lot. Amazon selling may not make you rich quickly but selling on Amazon is profitable for many sellers after just a couple of years.
2. 66.6% of Amazon sellers are male
(Source: Jungle scout)
Two-thirds of Amazon sellers are male with a median age of 39 years. This means that only a third of Amazon sellers are female. Amazon is therefore dominated by male sellers.
3. 50% of the world’s Amazon sellers are based in the U.S
(Source: Jungle scout)
Half of Amazon sellers are from the US. In the US majority of sellers make a lot of money by selling on Amazon. In 2021 however, there has been rising interest from sellers in Canada, Turkey, and Germany.
6. More than 50% of products sold by Amazon’s 3P sellers cost between $11 and 25.
(Source: Jungle scout)
Most products sold on Amazon are not highly-priced.
7. Most 3P sellers still use Fulfillment by Amazon (FBA), but in 2020, sellers began to use FBM more frequently.
(Source: Jungle scout)
This shift could probably be a result of the covid-19 crisis which led to limitations of Amazon’s warehouses.
8. In 2020 43% of sellers used FBM all or some of the time compared to 34% in 2019.
(Source: Jungle scout)
The outbreak of Covid-19 was a blessing in disguise to most Amazon sellers.
9. 67% of sellers use the private label in which they create their own product/brand
(Source: Jungle scout)
Dropshipping and retail arbitrage are increasingly popular among Amazon sellers. Nearly 70% of sellers use this method, in which they create their own product/brand, though.
10. 39% are considering selling on Walmart.com in 2021.
(Source: Jungle scout)
Almost 40% of Amazon sellers are looking to diversify their eCommerce strategies. 21% plan to launch their eCommerce stores in 2021.
11. 33% of Amazon sellers think Walmart’s online business will be strong competition for Amazon in 2021, and 22% are worried about competition from Walmart.
(Source: Jungle scout)
Amazon is facing remarkable competition from Walmart.
12. 1,029,528 new sellers have joined Amazon in 2021.
(Source: Edesk)
At this rate, it means that those who join amazon sellers each day are 2,975. This year, 400,703 new sellers have joined Amazon.com while 112,623 new sellers have joined Amazon.in and 80,046 new sellers have joined Amazon.co.uk.
13. 18% of Amazon.com bestsellers have their main categories as electronics, 15% clothing shoes and jewelry, 13% home and kitchen, and 11% health and household.
(Source: Edesk)
Leading sellers on Amazon.com specialize in the electronic category followed by clothing shoes and jewelry.
14. 113,098,076 seller feedback reviews have been left on Amazon in 2021
(Source: Edesk)
This is a mammoth of feedback of which almost 4% of the seller feedback left was negative. On average, 9,644,400 seller feedback reviews are left each month on all Amazon marketplaces. Of these 3,967,394 seller feedback reviews are left on Amazon.com each month, 1,977,043 on Amazon.co.uk. and 1,260,433 on Amazon.de.
15. The combined number of visitors to Amazon.com on both desktop and mobile was 2,63 billion from Feb 2018 to Jan 2019.
(Source: Statista)
Amazon.com alone has over 300 million active users and about 80% of shoppers on Amazon are homeowners.
17. According to Statista, in Q2 2019, third-party sellers on Amazon sold 54% of their units.
(Source: Statista)
Seller-service revenues account for Amazon’s second-biggest revenue segment, followed by its retail product sales and revenues from AWS (Amazon Web Services).
18. In 2018, Amazon made a total revenue of $42.75 billion from third-party sellers compared to $31.88 billion in 2017.
(Source: Statista)
In 2018 Amazon made $10.87 billion more in revenue than what it made in 2017. There was a remarkable increase in revenue from 2017 to 2018.
20. About 25,000 Amazon sellers make over $1 million worth of sales while 200,000 Amazon sellers make over $100,000 worth of sales annually.
(Source: Statista)
The majority of Amazon sellers make $100,000 of sales every year.
